Top
POLL POSITION
Best Marketing Event July-August 2017
 
pollcode.com free polls
KEEPING SCORE

NBC SUNDAY NIGHT 2017 FOOTBALL SCHEDULE

• Thursday Sept. 7
NFL Kickoff 
Kansas City Chiefs at New England Patriots
• Sept. 10
New York Giants at Dallas Cowboys
• Sept. 17
Green Bay Packers at Atlanta Falcons
• Sept. 24
Oakland Raiders at Washington Redskins
Oct. 1
Indianapolis Colts at Seattle Seahawks
*Oct. 8
Kansas City Chiefs at Houston Texans
• Oct. 15
New York Giants at Denver Broncos
• Oct. 22
Atlanta Falcons at New England Patriots
• Oct. 29
Pittsburgh Steelers at Detroit Lions
• Nov. 5
Oakland Raiders at Miami Dolphins
• Nov. 12
New England Patriots at Denver Broncos
*Nov. 19
Philadelphia Eagles at Dallas Cowboys
• Thursday Nov. 23
Thanksgiving Day
New York Giants at Washington Redskins
• Nov. 26
Green Bay Packers at Pittsburgh Steelers
• Dec. 3
Philadelphia Eagles at Seattle Seahawks
• Dec. 10
Baltimore Ravens at Pittsburgh Steelers
• Dec. 17
Dallas Cowboys at Oakland Raiders
• Saturday Dec. 23
Minnesota Vikings at Green Bay Packers
• Dec. 31
TBD
Source: NBC Sports

WHAT YOU SAY!?

2017 NBC THURSDAY NIGHT FOOTBALL SCHEDULE

• Thursday, Aug. 3
Hall of Fame Game 8 PM. ET on NBC
Dallas Cowboys vs. Arizona Cardinals
Tom Benson Hall of Fame Stadium, Canton, Ohio
• Nov. 9
Seattle Seahawks at Arizona Cardinals
• Thursday Nov. 16
Tennessee Titans at Pittsburgh Steelers
• Nov. 30
Washington Redskins at Dallas Cowboys
• Dec. 7
New Orleans Saints at Atlanta Falcons
• Dec. 14
Denver Broncos at Indianapolis Colts
• Monday. Dec. 25
Pittsburgh Steelers at Houston Texans
*Games will be simulcast on NFL Network and streamed live on Amazon Prime

SOURCE: NBC SPORTS

SEARCH

NYSportsJournalism.com + Topic Of Requested Search

COLLEGE

Coaches Make ACS Call
NCAA Plans '18 Final 4
Final Four '22 In NOLA
Cancer Drives Home
Nissan House Open

Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#46Ul8rBF4XpB4lo0.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#JZxA5jXY4rCwemgZ.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#JZxA5jXY4rCwemgZ.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#46Ul8rBF4XpB4lo0.99
Friday
Jan242014

Sochi Olympics Games Ad Spend, Coverage On NBC Could Hit All-Time Winter Highs

By Barry Janoff

January 24, 2014: Despite concerns over security, politics, human-rights issues and logistics, NBC Sports Group's coverage of the 2014 Olympics in Sochi is expected to set records among Winter Games in ad spend, broadcast coverage and social media support.

NBC Universal said it would air 539 hours of TV coverage during the upcoming Games, a 21% increase from the 2010 Winter Games in Vancouver. It also would top the Winter Games record 444 hours of coverage over NBC's network of stations during the 2006 event in Turin, according to a new study from marketing and research firm Kantar Media, New York.

Kantar's report also showed that the 2006 Games in Turin set a record for U.S. TV ad spend during the Winter Olympics, reaching $851 million. The previous Winter Games record was the $789 million spent during coverage in the U.S. of the 2002 Olympics in Salt Lake City.

The 2010 Winter Games saw a dip to $809 million, which Kantar attributed to the struggling economy.

The upcoming Games, which will run Feb. 7-23, could top 5,500 minutes of broadcast air time, with 30-second spots going for between $90,000-$100,000.

By comparison, 30-second spots for Super Bowl XLVIII on Feb. 2 have hit $4 million, with some surpassing that figure, according to broadcast network Fox.

Marketers spent some $2.4 billion on commercial time over the past three Winter Olympics combined, according to Kantar. The past five Super Bowls have totaled $1.2 billion in broadcast ad time.

The Top Five TV ad categories during the 2010 Winter Games were automotive ($130.8 million), financial services ($68.4 Million), telecom ($58 million), retail (%54.1 million) and restaurants ($48.5 million).

The $360 million total spend among those categories accounted for 45% of the total TV ad revenue, per Kantar.

The Top Ten firms per ad spend during the 2010 Games were AT&T ($50.3 million), General Electric (parent company of broadcaster NBC, $45.9 million), Procter & Gamble ($44.4 million), General Motors ($41.5 million), Visa ($37.3 million), McDonald's ($31.7 million), Coca-Cola ($28.7 million), Johnson & Johnson (($20.9 million), Comcast ($17.1 million) and Toyota ($16.1 million).

GE, Visa, McDonald's and Coke are global marketing partners with the International Olympic Committee.

Off the main grid, NBC expects to have 1,000 hours of live streaming video, nearly triple the 400 hours during the 2010 Winter Games, according to Kantar Media. Although a new category record for the Winter Olympics, it falls short of the 2,200 hours of live streaming video during the 2008 Summer Games and the record 3,500 hours during the London Olympics in 2012.

NBC expects spend and viewership to be strong despite such concerns as security and human-rights issues relating to the LGBT community.

"A lot of the lead-up has been about issues other than the Olympic stories. [But NBC's] mission remains unchanged . . . [telling] the stories of the athletes."

"Security has been at the forefront and on the top of mind for anybody who’s been involved in an Olympics for a long time," Gary Zenkel, president-NBC Olympics," said during a media conference call on Thursday (Jan. 23). "We experienced Salt Lake six months after the attacks of 9/11 and obviously, the security there was significant and involved a tremendous amount of planning on our part. Of course in Salt Lake and in Athens [2004], as you recall, there was a tremendous amount of security conversation in here leading into those Games and a tremendous amount of work and cooperation and it’s never ceased. It’s always a top priority of ours."

According to Zenkel, "We have never seen the type of security that we are now seeing in Russia at any prior Olympic Games in terms of the credentialing, surveillance and amount of resources that have been committed to this area."

"Obviously, a lot of the lead-up here has been about issues other than the great Olympic stories," said Jim Bell, NBC Olympics executive producer, during the conference call. "[But NBC's] mission remains unchanged. You’re coming down to the stories of the athletes . . . who, as we document, train all these years for this one moment that can come down to a tenth or a hundredth of a second, trying to tell their story, trying to talk about their sports."

Back to Sochi 2014

Back to Home Page