Top
QUICK HITS

• Weekend Box Office via Comscore: 
1. Tyler Perry's Boo 2! A Madea Halloween $21.6M
2. Geostorm $13.3M
3. Happy Death Day $9.4M
4. Blade Runner 2049 $7.2M
5. Only The Brave - Sony $6M
6. The Foreigner $5.5M
7. It $3.5M
8. The Snowman 3.4M
9. American Made $3.2M
10. Kingsman: The Golden Circle $3M

• The NFL has unveiled the Super Bowl Ticket Giveaway, an initiative this season to "surprise fans across the country with an invitation to attend Super Bowl LII in Minnesota on February 4, 2018. A total of 500 free tickets will be distributed under the program as a way to give back to dedicated NFL fans and provide them with a once-in-a-lifetime experience."
• Farmers Insurance has extended its alliance with PGA TOUR player Rickie Fowler for three years (2018-2020).  Fowler has been a brand ambassador since 2012. Fowler has been featured in the Farmers "We Know From Experience" advertising campaign, including the recent "Chauffeur Terrier" television commercial, along with other digital marketing platforms.

POLL POSITION
Hottest Marketing Event Oct. 2017
 
pollcode.com free polls
KEEPING SCORE

MLB 2017 Awards Schedule
• Oct. 26
Rawlings Gold Glove finalists on Twitter (12 PM. ET)
• Nov. 6
BBWAA Awards Finalists MLB Network
• Nov .7
Rawlings Gold Glove Awards ESPN (9 PM. ET)
• Nov. 9
Louisville Silver Sluggers MLB Network, (6 PM. ET)
• Nov. 10
Wilson Defensive Players of the Year MLB Network (6 PM. ET)
• Nov. 13
Jackie Robinson Rookies of the Year MLB Network (6 PM ET)
• Nov. 14
Managers of the Year MLB Network (6 PM. ET)
• Nov. 15
Cy Young Awards MLB Network( 6 PM ET)
• Nov. 16
Most Valuable Players MLB Network ( 6 PM ET)
• Nov. 17
Esurance MLB Awards MLB Network

BUY SELL

NBA Teams With Jersey-Patch Deals (To Date):

• Atlanta Hawks (Shareware)
• Boston Celtics (GE)
• Brooklyn Nets (Infor)
• Cleveland Cavaliers (Goodyear)
• Denver Nuggets (Western Union)
• Detroit Pistons (Flagstaff Bank)
• Golden State Warriors (Rakuten)
• Los Angeles Lakers (Wish)
• Miami Heat (Ultimate Software)
• Milwaukee Bucks (Harley Davidson)
• Minnesota Timberwolves (Fitbit)
• New York Knicks (Squarespace)
• Orlando Magic (Disney World)
• Philadelphia 76ers (StubHub)
• Sacramento Kings (Blue Diamond)
• Toronto Raptors (Sun Life)
• Utah Jazz (Qualtrics)
All patches will be 2.5 x 2.5 on the left side, with a Nike Swoosh logo on the right side.

SEARCH

NYSportsJournalism.com + Topic Of Requested Search

COLLEGE

Coaches Make ACS Call
NCAA Plans '18 Final 4
Final Four '22 In NOLA
Cancer Drives Home
Nissan House Open

Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#46Ul8rBF4XpB4lo0.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#JZxA5jXY4rCwemgZ.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#JZxA5jXY4rCwemgZ.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#46Ul8rBF4XpB4lo0.99
Tuesday
Aug062013

Comedian Jason Sudeikis Kickstarts NBC Sports Coverage Of EPL Football

By Barry Janoff

August 6, 2013: This past October, NBC Universal unveiled a three-year deal for rights to broadcast the prestigious Barclays English Premier League. The financial package was put at $250 million by industry analysts.

With the first game scheduled to air on Aug. 17, NBC Sports has launched a multi-platform campaign to get viewers up to speed.

Barclays EPL is home to several iconic soccer clubs, including Manchester United, Arsenal, Liverpool, Chelsea, Tottenham and Manchester City. The campaign, under the umbrella theme, "It’s Football . . . Just Not As You Know It," targets not only loyal followers of soccer, but also casual and non-soccer followers.

The effort is anchored by a humorous TV spot starring Jason Sudeikis, a cast member of NBC's Saturday Night Live from 2005-13 and co-star with Jennifer Aniston in the new film, We're The Millers.

The commercial runs five minutes on YouTube but has been cut down to 30-second spots for broadcast purposes. In it, Sudeikis plays the fictional new head coach of the Tottenham Hotspur, Teddy Lasso, an American football coach hired to take the helm at the English Premier League club, whose knowledge of NFL football does not translate to international football.

Activation also includes out-of-home marketing such as a subway trains and London-style taxis in New York wrapped in NBC Sports-EPL signage, “trainers” on the streets handing out EPL-branded towels and water bottles, billboards, a tie-in with online food delivery service Seamless.com offering discounts on breakfast items on Saturday game days in August under a “Breakfast in Bed with the Premier League” theme and social media destinations at Twitter, Facebook, YouTube and others.

NBC Sports said that people would have access to all 380 games of the Barclays Premier League — including 76 Spanish-language telecasts — via a host of options from August through May: NBC, NBC Sports Network, NBC Sports Live Extra, Premier League Extra Time, Telemundo, Mun2 and other NBC Universal channels.

NBC Sports' coverage will be supported by a bevy of pre- and post-game content and other shows specific to the EPL coverage. These include Premier League 36 (which follows athletes for the 36 hours leading up to a game), Premier League Goal Zone (highlighting all the goals of the weekend) Match of the Day and the Barclay’s Premier League Preview/Review/World.

The TV spots with Sudeikis, "An American Coach In London," highlight the campaign's theme "It’s Football . . . Just Not As You Know It." His character, Teddy Lasso, knows all about U.S. football, but is having trouble translating that to the pitch in the U.K..

At his first press conference after arriving from America, Lasso proclaims, "Football is football no matter where you play it. You have grass, you have cleats and you have helmets with masks on them . . . My team is going to play hard for all four quarters." When a British reporter corrects him by saying, "Two halves," Coach Lasso responds, "My team is going to play hard for two halves. And we're going to play until there's a winner and a loser." To which another reporter yells, "We have ties," with Lasso saying without missing a beat, "We're going to play until there's a winner, a loser or a tie."

When asked about his goals, Lasso offers, "We're going to win a lot of games and get into the playoffs." Again, he is corrected by the British sports reporters. "No playoffs." "Ties and no playoffs!?" says Lasso. "My job just got a lot easier . . . Why do you even do this!?"

On the practice field, he teaches NFL-style football tackling and shows his lack of soccer knowledge when he asks, "Why are they passing the ball backward? Why are the scores so low? He just hit the ball with his head . . . is that legal?"

Lasso and his assistant then use American images to help him memorize the clubs in the EPL. "Manchester United," his assistant says. "Super rich. Everybody either loves them or hates them." Lasso replies, "The Dallas Cowboys." "Liverpool — used to be great, haven't won a title in a really long time." "Also the Dallas Cowboys," Lasso replies. "Cardiff City, dragons on the crest," says the assistant. To which Lasso responds, "Khalessi, that really hot girl from Game of Thrones."

Ultimately, Lasso tries to earn the respect of his players by going through an entire day without using his hands, including opening doors, flushing toilets and driving a golf cart. He soon earns the nickname "Wanker," which Lasso incorrectly defines as "someone who is great . . .  a nice guy."

"Ties and no playoffs!?" proclaims Teddy Lasso. "My job just got a lot easier . . . Why do you even do this!?"

Lasso vows to remain with the Hotspur forever. Moments later, his cell phone buzzes. "Oh," he says. "I just got fired." (See the full spot here.)

“The NBC Sports Group has an excellent track record in sports broadcasting and will showcase the Barclays Premier League to fans across the USA through its extensive network of channels and high quality production,” Richard Scudamore CEO for the Barclays EPL, said at the time the deal was unwrapped. “We are extremely pleased that NBC has chosen to invest in the Premier League and look forward to working with them for many years to come.”

NBC, Nascar Steer A New Alliance

Back to Home Page