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What Are You Watching In June 2018?
 
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QUICK HITS

• The NBA London Game 2019 will feature a regular-season game between the Washington Wizards and the New York Knicks in The O2 on Thursday, Jan. 17. Marketing partners include Foot Locker, Gatorade, Nike, SAP and Tissot, with additional partners to be unveiled in the coming months.

• The Denver Broncos home field is getting a temporary name change to Broncos Stadium at Mile High. It had been Sports Authority Field at Mile High, but the national sporting goods retailer, which had been based in Englewood, Col., ceased operations in July 2016. A search for a more permanent naming rights holder is currently underway.

• Per AP Sports: Burger King in Russia ran a promotion on social media offering a lifetime supply of Whoppers to any women who become pregnant by World Cup players. The offer was then deleted, In a statement Wednesday to AP, Burger King said, “We are sorry about the clearly offensive promotion that the team in Russia launched online. (It) does not reflect our brand or our values and we are taking steps to ensure this type of activity does not happen again.”

• The PGA TOUR has signed a deal with Facebook to distribute exclusive Saturday and Sunday live competition coverage, on a free basis, from eight tournaments leading into the FedExCup Playoffs for the 2017-18 season. Airing on Facebook Watch in the U.S., coverage begins at the Travelers Championship on June 23-24. Other events in 2018 include: Quicken Loans National; A Military Tribute at The Greenbrier; John Deere Classic; RBC Canadian Open; World Golf Championships-Bridgestone Invitational; Wyndham Championship; and The Northern Trust.

KEEPING SCORE

MLB has released the leaders by position for the 2018 All-Star Game (as of June 19), with voting sponsored by Camping World. (Voting ends July 5 at 11:59 PM ET.)

American League: 1B José Abreu (Chicago White Sox), 2B José Altuve (Houston Astros), SS Manny Machado (Baltimore Orioles), 3B  José Ramirez (Cleveland Indians); OF Mike Trout (Los Angeles Angels). Aaron Judge (New York Yankees), Mookie Betts (Boston Red Sox); Wilson Ramos (Tampa Bay Rays), Gary Sanchez (New York Yankees); DH Victor Martinez (Detroit Tigers).

National League: 1B Freddie Freeman (Atlanta Braves), 2B Ozhaino Albies (Atlanta Braves), SS Brandon Crawford (San Francisco Giants), 3B Nolan Arenado (Colorado Rockies); OF Matt Kemp (Los Angeles Dodgers), Nick Markakis (Atlanta Braves), Bryce Harper (Washington Nationals); C Wilson Contreras (Chicago Cubs),Buster Posey (San Francisco Giants).

BUY SELL

WEEKEND BOX OFFICE (June 15-17)

1. Incredibles 2 - Disney - $180 M ($231.5M worldwide)
2. Ocean's 8 - Warner Bros. - $19.6M
3. Tag - Warner Bros. - $14.6M
4. Solo: A Star Wars Story - Disney - $9.1M
5. Deadpool 2 - 20th Century Fox - $8.8M
6. Hereditary - A24 - $7M
7. Superfly - Sony - $6.3M
8. Avengers: Infinity War - Disney - $5.3M
9. Adrift - STX Entertainment - $2.1M
10. Book Club - Paramount - $1.9M
11. A Wrinkle In Time - Disney - $1.8M
12. Gotti - Vertical Entertainment - $1.7M

NOTE: Jurassic World: Fallen Kingdom - Universal $173.6M international (opens in U.S. June 22)

SOURCE: COMSCORE.com

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Showtime: Jim Carrey World Cup Ads Below

COLLEGE

Men's Hoops Are 'Toxic'
No. 1 Colleges Since '92
Notre Dame Builds Brand
Cancer Drives Home
CFB Title Games '21-24

Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#46Ul8rBF4XpB4lo0.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#JZxA5jXY4rCwemgZ.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#JZxA5jXY4rCwemgZ.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#46Ul8rBF4XpB4lo0.99
Sunday
Dec042016

With Eye On Olympics, NBC Deal, Marketing Add To USA Track & Field Golden Year

By Barry Janoff

December 4, 2016: As judged by the numbers, USA Track & Field, the national governing body for track & field, long-distance running and race walking in the U.S., had a very good year in terms of wins, marketing and athlete activation.

The latest proof: What was called an “historic” eight-year agreement signed with NBC Sports Group that gives NBC Sports the exclusive U.S. media rights to USA Track & Field’s live, elite-athlete competitions through 2024.

The pact, which was also called the "longest and most comprehensive agreement ever between the two parties," encompasses the 2020 Summer Games in Tokyo and  the 2024 Games, which could take place in the Los Angeles, Paris or Budapest (with the International Olympic Committee scheduled to name a host city in September 2017).

Financial terms were not shared.

The pact was unveiled at the USATF’s annual three-day meeting, held in Orlando this past week, during which USATF CEO Max Siegel delivered a "State of the Sport" address that spotlighted achievements of USATF and its athletes this past year.

Among them, track & field athletes winning 32 Olympic medals during the Rio Summer Games — which USATF said was the most at a non-boycotted Games since 1932.

USATF athletes in 2016 earned just shy of $7 million in cash from USATF program sources.

That included more than $2.6 million cash in prize money at USATF championship events (i.e. Olympic Trials, Indoor Championships, road racing, cross-country championships) and almost $1.86 million in cash via the USATF Elite Athlete Revenue Distribution Plan, which provided $10,000 to each athlete competing at the Olympic Games and payments for medal-winning performances.

According to Siegel, track & field athletes in 2016 also earned more than $4.4 million in cash from other publicly available streams.

It was also a good year for USATF marketing deals.

USATF signed four new corporate partners in 2016: Chobani, Garden of Life, KT Tape and NormaTec, accordingn to Siegel.

In addition to the NBC Sports pact, USATF also has deals that include Nike (through 2040), Hershey, Visa, BMW, Rosetta Stone, University of Phoenix and Gatorade.

In 2017, an alliance between USATF and the American Cancer Society will be anchored by a fundraising effort that will raise money for cancer research and USATF Youth programs.

Under terms of the new broadcast pact, NBC Sports will present every year from 2017 through 2024 at least 18 hours of live USATF event coverage, with no fewer than eight hours per year on the NBC broadcast network.

NBCSports.com and the NBC Sports app will stream all linear content as well as additional digital-only USATF programming.

That includes such USATF properties as the USATF Indoor and Outdoor Championships; and invitational events including USA vs. The World at the Penn Relays, the Nike Prefontaine Classic, Millrose Games and Drake Relays.

NBC Sports will also televise USATF’s annual Black Tie & Sneakers Gala, a red-carpet affair that includes the USATF National Track & Field Hall of Fame Induction and special awards to the sport’s top legends and contributors.

"NBC Sports’ commitment to USATF’s live media properties elevates our profile on all fronts, from competition to the bottom line."

That is all in addition to its NBC’s coverage of the 2020 and 2024 Olympic Trials and Olympic Games.

"We are pleased to continue our relationship on a long-term basis with USA Track & Field under of the leadership of Max Siegel," Gary Zenkel, President, NBC Olympics, said in a statement. "This historic eight-year agreement is a tribute to the longstanding success of American track & field athletes, who earned 32 medals and 13 golds in Rio.

"We look forward to helping build more stars through the next eight years in the lead up to both Tokyo 2020 and the 2024 Games,” said Zenkel.

According to Siegel, "NBC Sports’ commitment to USATF’s live media properties elevates our profile on all fronts, from competition to the bottom line . . . By working together to structure a true partnership, we are excited to have an exclusive home for all of our competitions.

"For the first time, fans will know that there is only one place to go for the best live domestic track & field broadcasts every year," said Siegel.

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