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• Derek Chang has been appointed CEO for NBA China. Chang most recently was head of international lifestyle channels at Scripps Networks Interactive. Prior to Scripps, Chang was evp-content strategy and development at DirecTV and evp-development for Yankees Entertainment & Sports (YES) Network. “Derek’s experience in media and sports combined with his proven leadership and management abilities makes him an ideal leader,” said NBA commissioner Adam Silver.

• adidas said it has signed a bevy of top incoming NFL Draft prospects, including DE Bradley Chubb (North Carolina State), RB Sony Michel (Georgia ), S Derwin James (Florida State),WR Courtland Sutton (Southern Methodist University), WR Christian Kirk (Texas A&M), WR James Washington (Oklahoma State), WR Michael Gallup (Colorado State), RB Kerryon Johnson (Auburn); and LB Rashaan Evans, S Minkah Fitzpatrick and S Ronnie Harrison (Alabama).

• U.S. Figure Skating and NBC Sports Group have partnered on a media rights agreement that provides NBC Sports Group with exclusive media rights to premier domestic and international figure skating events through 2026. During each season of the partnership, NBC Sports Group said it would present 80+ hours of coverage.

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Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#46Ul8rBF4XpB4lo0.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#JZxA5jXY4rCwemgZ.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#JZxA5jXY4rCwemgZ.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#46Ul8rBF4XpB4lo0.99
Friday
Jul142017

NBC Sports, USOC Plan To Pump Up Marketing For Olympic Channel Team USA

By Barry Janoff

July 14, 2017: This has been a good week for the U.S. Olympic Committee, including news that the International Olympic Committee confirmed that it would name both Los Angeles and Paris as host cities for the Summer Olympics, with the determination of which would get the 2024 Summer Games and the 2028 Games to be determined this September.

On July 15, the Olympic Channel: Home of Team USA launches in an estimated 35 million homes, the first national Olympic channel to be unveiled under the auspices of the USOC, NBC Sports, the IOC and its global Olympic Channel, which premiered following the 2016 Summer Games in Rio.

"When we launched the global digital Olympic Channel at the close of the Rio Games, we always said that it was going to be an evolutionary product," said Mark Parkman, GM for the IOC’s global Olympic Channel, said during a media conference call on Thursday. "And Saturday (July 15) is one of the major milestones of our evolution when we come with a linear channel launch in the USA in partnership with our wonderful partners, the NBC and Team USA, USOC organizations.

"This is the next step in what we have envisioned to be a global digital platform that takes it to a more localized level here in the States in partnership with NBC and the USOC to give people an amazing content experience through global content origination, the live events that NBC will have, the events that the USOC will have," said Parkman.

The Olympic Channel: Home of Team USA is slated to launch in 35 million households, including most subscribers of Altice, AT&T DirecTV, Comcast, Spectrum, and Verizon. But that number is already expected to grow.

"We're at 35 (million) today, or 35 and change today, and we see over 40 in months from now, and there's probably room to grow from there," said Gary Zenkel, president, NBC Olympics and Business, NBC Sports Group, during the medial call.

The linear channel will also be available at launch on such streaming services as DirecTV Now, Fubo, Hulu, Sony PlayStation Vue and YouTube TV.

In addition, the Channel will be live-streamed on OlympicChannel.com, the Olympic Channel app, NBCSports.com and the NBC Sports app.

Olympic Channel: Home of Team USA programming complements 400 hours of Olympic Sports programming that was already scheduled to air in 2017 on NBC and NBCSN, and streamed on NBCSports.com and the NBC Sports app, as well as on the distributors’ on demand and digital platforms.

Offering a lot of opportunities for USOC and IOC marketing partners, as well as other brands.

"Our sponsors are pretty excited about this," said Lisa Baird, USOC CMO. "You know, one of the common challenges that we have as a property that takes place every two years is the ability for a sponsor to actually activate it and work it into their regular marketing plan which occurs every day.

"So we are really pleased with the IOC and the founding partners that the global group has brought in, and we're thrilled that Comcast who is our sponsor (is on board)."

According to Baird, "We are right now in market talking to a number of our other domestic sponsors about joining in. That's just an opportunity we have been looking for for a long time."

Founding partners for the Olympic Channel are top tier IOC associates Alibaba Group, Bridgestone and Toyota. The IOC anticipates adding more to the roster.

"We expect that we may have one or two more," said Parkman. "It's a subset of the Olympic top partner program that is a special category for the channel itself and we think there may be a few more coming in the coming months.”

The Olympic Channel Team USA will have commercials — here known as "enhancements" — with the plan to integrate them into programming rather than have them be intrusion and interrupting to viewers.

"You will see 30-second commercials," said Jim Bell, president, NBC Olympics Production & Programming. "You'll see different commercial integrations. We call them "enhancements" here for the sponsors who want to connect with the particular piece of content or programming.

"The beauty of this relationship is Olympic sponsors have acquired the rights to align themselves with the rings and with the athletes, and as Lisa said, this is an extension of their opportunity to activate those rights in an Olympic context. This has not existed before and is now available to them through the channel and the different components and extensions of the channel.

"So we see this as a great way to deliver additional value to those sponsors that invest so heavily in the Olympic Games," said Bell.

There has been some movements among IOC and USOC partners over the past few months.

McDonald’s in June said it would end its official alliance with the Olympics, which dates back to 1976, but would remain a supporter of the Team USA movement and its athletes.

"We see this as a great way to deliver additional value to those sponsors that invest so heavily in the Olympic Games."

Soon after, Intel signed on as an IOC top tier partner through 2024.

According to the IOC,  global partners Dow, GE, Panasonic, P&G, Samsung, Toyota and Visa have agreements through 2020; Bridgestone, Panasonic and Toyota through 2024; Alibaba through 2028; and Omega through 2032.

USOC partners include 24 Hour Fitness, Chobani, Deloitte, DeVry University, Dick’s Sporting Goods, The Hartford, Hershey, Kellogg’s, Liberty Mutual, Milk Life, Nike, Oakley, Ralph Lauren, Smucker’s and United.

The upcoming Olympic schedule includes the 2018 Winter Games in South Korea, 2020 Summer Games in Tokyo and 2022 Winter Games in Beijing.

NBC Universal’s current deal as exclusive U.S. broadcast and multi-media partner runs through 2032.

"On the programming side, we are currently obviously putting together our program plan for PyeongChang," said Henkel. "We have historically distributed the Winter Olympics across several of the existing NBC channels.

"The Olympic Channel will certainly be in the mix, and will at the very least compliment through the course of the day the content that is being distributed across the other NBC channels," said Henkel.

The IOC has added several sports to the upcoming Games with the intention of attracting younger and more urban fans. The Olympic Channel Team USA will follow that strategy.

"All of these Olympic sports that really don't get the kind of attention that they get for those two weeks, to be able to grow their popularity," said Bell.

"I think you've seen the Olympic movie; you're going to see it again in 2020 with the addition of some new sports there, but embrace some of these sports that are more appealing to youth. Absolutely in every which way, we hope this continues to grow the appeal of these Olympic sports to younger people," said Bell.

According to NBC Sports, “The new TV network will offer fans year-round programming of Olympic sports worldwide, highlighting their favorite American athletes and teams. Programming will emphasize live events from a broad portfolio of Summer and Winter Olympic sports.”

It will also include Olympic-themed original content produced by all three parties, such as original programs produced by filmmakers from around the world commissioned by the global Olympic Channel; footage from the IOC’s and NBCU’s libraries of Olympic features and documentaries; and original Team USA programming produced by the USOC that "provides authentic, wide-ranging and athlete-focused coverage of the Olympic Movement in the United States."

Team USA Olympic Channel Gets Programming Clarity

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