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, the official car and SUV of launch a "fully integrated and multidimensional  campaign that will communicate its 'Better Drives Us' philosophy and introduce consumers to the newest vehicles in its lineup." This will be Hyundai's 10th Super Bowl appearance in 11 years.
• The NBA has named Indianapolis as the site for the 2021 All-Star Game, to be played in Bankers Life Fieldhouse on Feb. 14. The next three NBA All-Star Games are in Los Angeles (Staples Center, Feb. 18, 2018), Charlotte (Spectrum Center. Feb. 17, 2019) and Chicago (United Center, Feb. 16, 2020). Cleveland said it would seek to host the 2022 game, which could be the 75th anniversary of the NBA event.
• The Disney Co. is acquiring major assets of 21st Century Fox for $52.4 billion. 21st Century Fox said it would spinoff "Fox Broadcasting Co., Fox Sports, Fox News, Fox Television Stations and a handful of other assets into a new company." The deal brings to Disney key assets of major properties it did not own, including Marvel's X-Men and the first movie in the Star Wars franchise (Star Wars: A New Hope). Also included is FX Networks, National Geographic, 300-plus international channels, 22 regional sports networks and Fox’s 30% stake in Hulu.

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Top-Selling NBA Jerseys Dick's Sporting Goods (Season to Date)

1. LeBron James Cleveland Cavaliers
2. Stephen Curry Golden State Warriors
3. Kevin Durant Golden State Warriors

4. Russell Westbrook Oklahoma City Thunder
5. Joel Embid Philadelphia 76ers
6. Kristaps Porzingas New York Knicks
7. Giannis Antetokounmpo Milwaukee Bucks

8. James Harden Houston Rockets
9. Ben Simmons Philadelphia 76ers
10. Isaiah Thomas Cleveland Cavaliers
11. Kawhi Leonard San Antonio Spurs
12. Gordon Heyward Boston Celtics
13. Kevin Love Cleveland Cavaliers
14. Karl-Anthony Towns Minnesota Timberwolves
15. Al Horford Boston Celtics

SOURCE: DICK'S SPORTING GOODS

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TOP SEARCHES IN U.S. ON GOOGLE 2017

Lists are based on search terms that had a high spike in traffic in 2017 as compared to 2016.
Athletes
1. Floyd Mayweather
2. Gordon Hayward
3. Aaron Boone
4. Paul George
5. Tony Romo
6. Aaron Judge
7. Gonzo Ball
8. Carmelo Anthony
9. Sergio Gracchia
10. Isaiah Thomas

Professional Sports Teams
1. New York Yankees
2. Houston Astros
3. Boston Celtics
4. Los Angeles Dodgers
5. Atlanta Falcons
6. Dallas Cowboys
7. New England Patriots
8. Pittsburgh Steelers
9. Houston Rockets
10. Philadelphia Eagles

SOURCE: GOOGLE

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NYSportsJournalism.com + Topic Of Requested Search

NBA; "Gift of Basketball' 'Star Wars Jedi' Ads Below

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Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#46Ul8rBF4XpB4lo0.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#JZxA5jXY4rCwemgZ.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#JZxA5jXY4rCwemgZ.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#46Ul8rBF4XpB4lo0.99
Saturday
Oct072017

NBC Sports Rugby Deal Could Spur Title Sponsorship For Six Nations Championship

By Barry Janoff

October 6, 2017: Earlier this week, NBC Sports Group said it would end its deal with Formula One after having exclusive U.S. rights to the international racing circuit since 2013.

It did not take NBC Sports long to find another international sports platform partner.

NBC Sports Group said it has signed a multi-year with Six Nations Rugby for exclusive U.S. media rights agreement for the Six Nations Championship.

The pact begins with the 2018 Six Nations Championship, scheduled to take place Feb. 3-March 17.

Financial terms of the deal were not disclosed.

NBC Sports said it would present "comprehensive live coverage of all Six Nations matches across its digital and linear platforms."

"Our multi-year partnership with Six Nations Rugby further establishes our commitment to the sport of rugby, one of the fastest-growing sports in the United States," Jon Miller, president-programming for NBC Sports Group, said in a statement.

NBC Sports Group already broadcasts such rugby properties as Rugby Sevens in the Olympic Games (through 2032), the Rugby World Cup (both 7’s & 15’s through 2023) and Premiership Rugby.

The addition of NBC Sports and the U.S. market could be a catalyst for Six Nations Rugby to find a new title sponsor for Six Nations Championship.

Royal Bank of Scotland had been title sponsor from 2003-2017 but did not renew for 2018 and beyond. Tournament executives have been seeking a replacement since being informed that RBS would not return.

"The Six Nations is the biggest sponsorship in world rugby by a country mile," John Feehan, Six Nations CEO, told members of the press prior to the start of the 2017 Six Nations Championship. “We’ve been in contact with well over 150 companies and we’re in a very good place.
 
“It is not just about being the highest bidder. We want a sponsor who’s actively engaged not just in Britain but around the world and see potential in markets like the USA,” said Freehan at the time.

Marketing partners for the Six Nations Championship include Guinness, Accenture and Tissot.

Six Nations Rugby was still actively seeking a title sponsor at the time it signed with NBC Sports.

According to reports out of England, Six Nations Rugby was initially seeing a six-year deal “in excess of £100 million ($130.6 million U.S)” but "may be forced to consider a short-term deal" at far less.

World Rugby, the international governing body of rugby union, and NBC Sports Group in May signed a seven-year alliance that gives NBC Sports exclusive U.S. media rights to the Rugby World Cup and other key rugby events through 2023.

The first Rugby World Cup Sevens championship to be held in the U.S. is scheduled for July 20-22, 2018, in San Francisco’s AT&T Park.

"We know there are about 40 million rugby fans in the States based on our research and that’s going up,” World Rugby CEO Brett Gosper said in a statement when the deal with NBC Sports was signed in May.

The annual Six Nations Championship, which dates back more than a century, consists of 15 matches played in a round-robin format with teams representing six nations: two-time defending champion England, France, Ireland, Italy, Scotland and Wales.

More than one million people attended the 15 games of the 2017 Championship.

Among the venues hosting the 2018 Six Nations Championship, both London’s Twickenham Stadium and Stade de France in Saint-Denis have capacities in excess of 81,000.

Only Aviva Stadium (51,700) in Dublin has a capacity of fewer than 67,000.

NBC Sports said that all matches would stream live on NBC Sports Gold, which is NBC Sports Digital’s direct-to-consumer live-streaming platform. NBC, NBCSN and CNBC would combine to present linear coverage; and NBCSports.com and the NBC Sports app would stream all linear coverage.

The Six Nations Championship is broadcast in more than 180 countries globally and draws a TV audience in excess of 125 million just from the six nations in the event, according to organizers.

"It is fantastic that rugby’s greatest annual championship will now be showcased on NBC Sports’ broadcast, cable and digital platforms, which will allow us to bring it to a bigger audience in the USA," Freehan said in a statement.

Is Rugby Ready To Scrum With U.S. Marketers?

NBC Sports Goes All-In With Rugby

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