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What Are You Watching In June 2018?
 
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QUICK HITS

• The NBA London Game 2019 will feature a regular-season game between the Washington Wizards and the New York Knicks in The O2 on Thursday, Jan. 17. Marketing partners include Foot Locker, Gatorade, Nike, SAP and Tissot, with additional partners to be unveiled in the coming months.

• The Denver Broncos home field is getting a temporary name change to Broncos Stadium at Mile High. It had been Sports Authority Field at Mile High, but the national sporting goods retailer, which had been based in Englewood, Col., ceased operations in July 2016. A search for a more permanent naming rights holder is currently underway.

• Per AP Sports: Burger King in Russia ran a promotion on social media offering a lifetime supply of Whoppers to any women who become pregnant by World Cup players. The offer was then deleted, In a statement Wednesday to AP, Burger King said, “We are sorry about the clearly offensive promotion that the team in Russia launched online. (It) does not reflect our brand or our values and we are taking steps to ensure this type of activity does not happen again.”

• The PGA TOUR has signed a deal with Facebook to distribute exclusive Saturday and Sunday live competition coverage, on a free basis, from eight tournaments leading into the FedExCup Playoffs for the 2017-18 season. Airing on Facebook Watch in the U.S., coverage begins at the Travelers Championship on June 23-24. Other events in 2018 include: Quicken Loans National; A Military Tribute at The Greenbrier; John Deere Classic; RBC Canadian Open; World Golf Championships-Bridgestone Invitational; Wyndham Championship; and The Northern Trust.

KEEPING SCORE

Top-Selling MLB Jerseys (Jan.-May 2018)

1. Jose Altuve Houston Astros
2. Aaron Judge New York Yankees
3. Clayton Kershaw Los Angeles Dodgers
4. Giancarlo Stanton New York Yankees
5. George Springer Houston Astros
6. Anthony Rizzo Chicago Cubs
7. Kris Bryant Chicago Cubs
8. Shohei Otani Los Angeles Angels
9. Carlos Corea Hoston Astros
10. Mookie Betts Boston Red Sox
11. Mike Trout Los Angeles Angels
12. Cody Bellinger Los Angeles Dodgers
13. Buster Posey San Francisco Giants
14. Javier Baez Chicago Cubs

SOURCE: MLBShop.com

BUY SELL

WEEKEND BOX OFFICE (June 15-17)

1. Incredibles 2 - Disney - $180 M ($231.5M worldwide)
2. Ocean's 8 - Warner Bros. - $19.6M
3. Tag - Warner Bros. - $14.6M
4. Solo: A Star Wars Story - Disney - $9.1M
5. Deadpool 2 - 20th Century Fox - $8.8M
6. Hereditary - A24 - $7M
7. Superfly - Sony - $6.3M
8. Avengers: Infinity War - Disney - $5.3M
9. Adrift - STX Entertainment - $2.1M
10. Book Club - Paramount - $1.9M
11. A Wrinkle In Time - Disney - $1.8M
12. Gotti - Vertical Entertainment - $1.7M

NOTE: Jurassic World: Fallen Kingdom - Universal $173.6M international (opens in U.S. June 22)

SOURCE: COMSCORE.com

SEARCH

NYSportsJournalism.com + Topic Of Requested Search

MGM: Creed II Nov. 21 World Cup Ads Below

COLLEGE

Men's Hoops Are 'Toxic'
No. 1 Colleges Since '92
Notre Dame Builds Brand
Cancer Drives Home
CFB Title Games '21-24

Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#46Ul8rBF4XpB4lo0.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#JZxA5jXY4rCwemgZ.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#JZxA5jXY4rCwemgZ.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#46Ul8rBF4XpB4lo0.99
Saturday
Oct072017

NBC Sports Rugby Deal Could Spur Title Sponsorship For Six Nations Championship

By Barry Janoff

October 6, 2017: Earlier this week, NBC Sports Group said it would end its deal with Formula One after having exclusive U.S. rights to the international racing circuit since 2013.

It did not take NBC Sports long to find another international sports platform partner.

NBC Sports Group said it has signed a multi-year with Six Nations Rugby for exclusive U.S. media rights agreement for the Six Nations Championship.

The pact begins with the 2018 Six Nations Championship, scheduled to take place Feb. 3-March 17.

Financial terms of the deal were not disclosed.

NBC Sports said it would present "comprehensive live coverage of all Six Nations matches across its digital and linear platforms."

"Our multi-year partnership with Six Nations Rugby further establishes our commitment to the sport of rugby, one of the fastest-growing sports in the United States," Jon Miller, president-programming for NBC Sports Group, said in a statement.

NBC Sports Group already broadcasts such rugby properties as Rugby Sevens in the Olympic Games (through 2032), the Rugby World Cup (both 7’s & 15’s through 2023) and Premiership Rugby.

The addition of NBC Sports and the U.S. market could be a catalyst for Six Nations Rugby to find a new title sponsor for Six Nations Championship.

Royal Bank of Scotland had been title sponsor from 2003-2017 but did not renew for 2018 and beyond. Tournament executives have been seeking a replacement since being informed that RBS would not return.

"The Six Nations is the biggest sponsorship in world rugby by a country mile," John Feehan, Six Nations CEO, told members of the press prior to the start of the 2017 Six Nations Championship. “We’ve been in contact with well over 150 companies and we’re in a very good place.
 
“It is not just about being the highest bidder. We want a sponsor who’s actively engaged not just in Britain but around the world and see potential in markets like the USA,” said Freehan at the time.

Marketing partners for the Six Nations Championship include Guinness, Accenture and Tissot.

Six Nations Rugby was still actively seeking a title sponsor at the time it signed with NBC Sports.

According to reports out of England, Six Nations Rugby was initially seeing a six-year deal “in excess of £100 million ($130.6 million U.S)” but "may be forced to consider a short-term deal" at far less.

World Rugby, the international governing body of rugby union, and NBC Sports Group in May signed a seven-year alliance that gives NBC Sports exclusive U.S. media rights to the Rugby World Cup and other key rugby events through 2023.

The first Rugby World Cup Sevens championship to be held in the U.S. is scheduled for July 20-22, 2018, in San Francisco’s AT&T Park.

"We know there are about 40 million rugby fans in the States based on our research and that’s going up,” World Rugby CEO Brett Gosper said in a statement when the deal with NBC Sports was signed in May.

The annual Six Nations Championship, which dates back more than a century, consists of 15 matches played in a round-robin format with teams representing six nations: two-time defending champion England, France, Ireland, Italy, Scotland and Wales.

More than one million people attended the 15 games of the 2017 Championship.

Among the venues hosting the 2018 Six Nations Championship, both London’s Twickenham Stadium and Stade de France in Saint-Denis have capacities in excess of 81,000.

Only Aviva Stadium (51,700) in Dublin has a capacity of fewer than 67,000.

NBC Sports said that all matches would stream live on NBC Sports Gold, which is NBC Sports Digital’s direct-to-consumer live-streaming platform. NBC, NBCSN and CNBC would combine to present linear coverage; and NBCSports.com and the NBC Sports app would stream all linear coverage.

The Six Nations Championship is broadcast in more than 180 countries globally and draws a TV audience in excess of 125 million just from the six nations in the event, according to organizers.

"It is fantastic that rugby’s greatest annual championship will now be showcased on NBC Sports’ broadcast, cable and digital platforms, which will allow us to bring it to a bigger audience in the USA," Freehan said in a statement.

Is Rugby Ready To Scrum With U.S. Marketers?

NBC Sports Goes All-In With Rugby

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