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QUICK HITS

• The NFL has unveiled the Super Bowl Ticket Giveaway, an initiative this season to "surprise fans across the country with an invitation to attend Super Bowl LII in Minnesota on February 4, 2018. A total of 500 free tickets will be distributed under the program as a way to give back to dedicated NFL fans and provide them with a once-in-a-lifetime experience."
• Farmers Insurance has extended its alliance with PGA TOUR player Rickie Fowler for three years (2018-2020).  Fowler has been a brand ambassador since 2012. Fowler has been featured in the Farmers "We Know From Experience" advertising campaign, including the recent "Chauffeur Terrier" television commercial, along with other digital marketing platforms.
Heroes Evolved, featuring an in-game and playable Bruce Lee, has hit the multi-player online battle arena via R2Games and the Bruce Lee, LLC (owned and operated by Lee's daughter, Shannon Lee).
• In it's ninth season as the official wardrobe supplier for the National Basketball Coaches Assn., Men's Wearhouse said that 24 NBA head coaches would be outfitted with Joseph Abboud Custom suits for the 2017-18 season. According to Golden State Warriors head coach Steve Kerr, "With 82 games a season, it's important to look professional and have confidence on the court."

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Hottest Marketing Event Oct. 2017
 
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KEEPING SCORE

MLB 2017 Awards Schedule
• Oct. 26
Rawlings Gold Glove finalists on Twitter (12 PM. ET)
• Nov. 6
BBWAA Awards Finalists MLB Network
• Nov .7
Rawlings Gold Glove Awards ESPN (9 PM. ET)
• Nov. 9
Louisville Silver Sluggers MLB Network, (6 PM. ET)
• Nov. 10
Wilson Defensive Players of the Year MLB Network (6 PM. ET)
• Nov. 13
Jackie Robinson Rookies of the Year MLB Network (6 PM ET)
• Nov. 14
Managers of the Year MLB Network (6 PM. ET)
• Nov. 15
Cy Young Awards MLB Network( 6 PM ET)
• Nov. 16
Most Valuable Players MLB Network ( 6 PM ET)
• Nov. 17
Esurance MLB Awards MLB Network

BUY SELL

NBA Teams With Jersey-Patch Deals (To Date):

• Atlanta Hawks (Shareware)
• Boston Celtics (GE)
• Brooklyn Nets (Infor)
• Cleveland Cavaliers (Goodyear)
• Denver Nuggets (Western Union)
• Detroit Pistons (Flagstaff Bank)
• Golden State Warriors (Rakuten)
• Los Angeles Lakers (Wish)
• Miami Heat (Ultimate Software)
• Milwaukee Bucks (Harley Davidson)
• Minnesota Timberwolves (Fitbit)
• New York Knicks (Squarespace)
• Orlando Magic (Disney World)
• Philadelphia 76ers (StubHub)
• Sacramento Kings (Blue Diamond)
• Toronto Raptors (Sun Life)
• Utah Jazz (Qualtrics)
All patches will be 2.5 x 2.5 on the left side, with a Nike Swoosh logo on the right side.

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NYSportsJournalism.com + Topic Of Requested Search

R2: 'Heroes Evolved' Trending Game Ads Below

COLLEGE

Coaches Make ACS Call
NCAA Plans '18 Final 4
Final Four '22 In NOLA
Cancer Drives Home
Nissan House Open

Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#46Ul8rBF4XpB4lo0.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#JZxA5jXY4rCwemgZ.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#JZxA5jXY4rCwemgZ.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#46Ul8rBF4XpB4lo0.99
Saturday
Oct072017

NBC Sports Rugby Deal Could Spur Title Sponsorship For Six Nations Championship

By Barry Janoff

October 6, 2017: Earlier this week, NBC Sports Group said it would end its deal with Formula One after having exclusive U.S. rights to the international racing circuit since 2013.

It did not take NBC Sports long to find another international sports platform partner.

NBC Sports Group said it has signed a multi-year with Six Nations Rugby for exclusive U.S. media rights agreement for the Six Nations Championship.

The pact begins with the 2018 Six Nations Championship, scheduled to take place Feb. 3-March 17.

Financial terms of the deal were not disclosed.

NBC Sports said it would present "comprehensive live coverage of all Six Nations matches across its digital and linear platforms."

"Our multi-year partnership with Six Nations Rugby further establishes our commitment to the sport of rugby, one of the fastest-growing sports in the United States," Jon Miller, president-programming for NBC Sports Group, said in a statement.

NBC Sports Group already broadcasts such rugby properties as Rugby Sevens in the Olympic Games (through 2032), the Rugby World Cup (both 7’s & 15’s through 2023) and Premiership Rugby.

The addition of NBC Sports and the U.S. market could be a catalyst for Six Nations Rugby to find a new title sponsor for Six Nations Championship.

Royal Bank of Scotland had been title sponsor from 2003-2017 but did not renew for 2018 and beyond. Tournament executives have been seeking a replacement since being informed that RBS would not return.

"The Six Nations is the biggest sponsorship in world rugby by a country mile," John Feehan, Six Nations CEO, told members of the press prior to the start of the 2017 Six Nations Championship. “We’ve been in contact with well over 150 companies and we’re in a very good place.
 
“It is not just about being the highest bidder. We want a sponsor who’s actively engaged not just in Britain but around the world and see potential in markets like the USA,” said Freehan at the time.

Marketing partners for the Six Nations Championship include Guinness, Accenture and Tissot.

Six Nations Rugby was still actively seeking a title sponsor at the time it signed with NBC Sports.

According to reports out of England, Six Nations Rugby was initially seeing a six-year deal “in excess of £100 million ($130.6 million U.S)” but "may be forced to consider a short-term deal" at far less.

World Rugby, the international governing body of rugby union, and NBC Sports Group in May signed a seven-year alliance that gives NBC Sports exclusive U.S. media rights to the Rugby World Cup and other key rugby events through 2023.

The first Rugby World Cup Sevens championship to be held in the U.S. is scheduled for July 20-22, 2018, in San Francisco’s AT&T Park.

"We know there are about 40 million rugby fans in the States based on our research and that’s going up,” World Rugby CEO Brett Gosper said in a statement when the deal with NBC Sports was signed in May.

The annual Six Nations Championship, which dates back more than a century, consists of 15 matches played in a round-robin format with teams representing six nations: two-time defending champion England, France, Ireland, Italy, Scotland and Wales.

More than one million people attended the 15 games of the 2017 Championship.

Among the venues hosting the 2018 Six Nations Championship, both London’s Twickenham Stadium and Stade de France in Saint-Denis have capacities in excess of 81,000.

Only Aviva Stadium (51,700) in Dublin has a capacity of fewer than 67,000.

NBC Sports said that all matches would stream live on NBC Sports Gold, which is NBC Sports Digital’s direct-to-consumer live-streaming platform. NBC, NBCSN and CNBC would combine to present linear coverage; and NBCSports.com and the NBC Sports app would stream all linear coverage.

The Six Nations Championship is broadcast in more than 180 countries globally and draws a TV audience in excess of 125 million just from the six nations in the event, according to organizers.

"It is fantastic that rugby’s greatest annual championship will now be showcased on NBC Sports’ broadcast, cable and digital platforms, which will allow us to bring it to a bigger audience in the USA," Freehan said in a statement.

Is Rugby Ready To Scrum With U.S. Marketers?

NBC Sports Goes All-In With Rugby

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