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The newly unveiled logo for the Paris 2024 Summer Olympic and Paralympics Games combines two iconic symbols associated with the Games – a gold medal and the Olympic torch – which combine to form an image of Marianne, a female figure representing the French Republic  This is the first time the Olympic logo will be shared with the Paralympic Games.

• The late golf icon Arnold Palmer will be commemorated with a Forever Stamp from the U.S. Postal Service in 2020. The stamp features James Drake's action photo of Palmer at the 1964 U.S. Open at Congressional Country Club in Bethesda, Md. Art director Antonio Alcalá designed the stamp.

• Dr Teal's Epsom Salts has signed All Pro TE Jason Witten (Dallas Cowboys) and two-time defending Defensive Player of the Year Aaron Donald (Los Angeles Rams) to explain in marketing the “benefits of balancing rigorous workouts with regimented muscle recovery in order to achieve and maintain peak performance.”

• Sacramento, California's capital city, has been awarded an MLS expansion team with Sacramento Republic FC becoming the league's 29th team and beginning play in MLS in 2022. The club will build a new, $300 million, 20,100-seat soccer stadium in the downtown Railyards District. 

• The Professional Baseball Agreement between MLB and minor league teams expires at the end of the 2020 season. But if a new MLB proposal were to become reality, more than three dozen cities with affiliated minor league teams will lose those teams a year from now and thousands of minor league players will be out of work as well. Full story here.

• Halloween this year is Oct. 31, and retailers, marketers and consumers are ready for another season of trick-or-treat. Total spend on Halloween 2019 is expected to reach $8.8 billion according to the National Retail Federation, Washington, DC. Full story here. 

POLL POSITION

Rock & Roll Hall of Fame 2020 Nominees

• Pat Benatar
• Dave Matthews Band
• Depeche Mode
• Doobie Brothers
• Whitney Houston
• Judas Priest
• Kraftwerk
• MC5
• Motorhead
• Nine Inch Nails
• Notorious B.I.G.
• Rufus feat. Chaka Khan
• Todd Rundgren
• Soundgarden
• T. Rex
• Thin Lizzy

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KEEPING SCORE

Most Popular NBA Player Jerseys (based on eBay sales October 2018-October 2019)
1. LeBron James Los Angeles Lakers
2. Stephen Curry Golden State Warriors
3. Kyrie Irving Brooklyn Nets
4. Giannis Antetokounmpo Milwaukee Bucks
5. Kevin Durant Brooklyn Nets
6. Dwyane Wade Miami Heat (retired)
7. Kawhi Leonard Los Angeles Clippers
8. Zion Williamson New Orleans Pelicans
9. Carmelo Anthony (most recently with Houston Rockets)
10. Russell Westbrook Houston Rockets

Most Popular Player Merchandise (based on eBay sales October 2018-October 2019)
1. LeBron James Los Angeles Lakers
2. Stephen Curry Golden State Warriors
3. Kevin Durant Brooklyn Nets
4. Kyrie Irving Brooklyn Nets
5. Giannis Antetokounmpo Milwaukee Bucks
6. Paul George Los Angeles Clippers
7. James Harden Houston Rockets
8. Dwyane Wade Miami Heat (retired)
9. Kawhi Leonard Los Angeles Clippers
10. Russell Westbrook Houston Rockets
SOURCE: STUBHUB.COM

BUY SELL

Weekend Box Office Oct. 18-20
1. Maleficent: Mistress Of Evil $36M
2. Joker $29.2M
3. Zombieland 2 $26.7M
4. Addams Family $16M
5. Gemini Man $8.5M
6. Abominable $3.5M
7. Downton Abbey $3M
8. Judy $2M
9. Hustlers $2M
10. It 2 $1.5M
BoxOfficeMojo.com

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NYSportsJournalism.com + Topic Of Requested Search

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COLLEGE

BodyArmor Into NCAA
No. 1 Colleges Since '92
Notre Dame Builds Brand
Cancer Drives Home
Men's Hoops Are 'Toxic'

Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#46Ul8rBF4XpB4lo0.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#JZxA5jXY4rCwemgZ.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#JZxA5jXY4rCwemgZ.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#46Ul8rBF4XpB4lo0.99
Channel Chasers

NFL UK 2019
• Oct. 27  Cincinnati Bengals v Los Angeles Rams Wembley Stadium
• Nov. 3 Houston Texans v Jacksonville Jaguars Wembley Stadium

NFL Mexico 2019
• Nov. 18 Kansas City  Chiefs v Los Angeles Chargers Mexico City Estadio Azteca (ESPN Monday Night Football)

NBA 2019 Opening Nights
• Oct. 22 New Orleans Pelicans vs. Toronto Raptors TNT 8 PM (ET)
• Oct. 22 Los Angeles Lakers vs. Los Angeles Clippers TNT 10:30 PM (ET)

• Oct. 23 Boston Celtics vs. Philadelphia 76ers ESPN 8 PM (ET)
• Oct. 23 Denver Nuggets vs. Portland Trail Blazers ESPN 10 PM (ET)

Saturday
Feb242018

NBCU Said It Delivered Gold On ‘Best February Ever’ With Super Bowl, Olympics

By Barry Janoff

February 24, 2018: NBCUniversal appears to have scored on its promise to have the “Best February Ever” with the double-booking of two sports events that traditionally are the most-watched programs on TV.

According to NBCU, this year marked the first time one network televised both the Super Bowl and Winter Olympics four days apart, with Super Bowl LII on Feb.. 4 and the Winter Games starting Feb. 8.

NBCU said that  Super Bowl LII “posted a Total Audience Delivery of 118.2 million viewers — which will easily rank as year’s most-watched & most-dominant program”; and that the Olympics from PyeongChang “has delivered a TAD average of 20.6 million primetime viewers.”

 “While these Olympic Games will once again be profitable for NBC Sports Group, they also created major benefits for the rest of our portfolio, including NBC News, NBC Entertainment, Universal theme parks, our many cable networks and our owned television stations and affiliate partners,” Mark Lazarus, chairman for NBC Broadcasting and Sports, said in a statement.

At the start of the Winter Games, Dan Lovinger, evp-advertising sales for NBC Sports Group, said that "we have “surpassed $900 million in national ad sales for PyeongChang 2018.

“Advertisers continue to support the Olympics because they recognize the unparalleled value and reach it provides over 18 days and nights. We look forward to adding to this milestone as the drama of the Games unfolds over the next few weeks,” said Lovinger.

National ad sales for the Winter Olympics have show uneven growth over the past 16 years, from $772 million in 2002 (Salt Lake City) to $831 million in 2006 (Turin), but then down to $809 million in 2010 (Vancouver) before jumping to $977 million in 2014 (Sochi), according to media intelligence from Kantar Media, NY.

According to Lovinger, less than 50% of the audience watch both the Super Bowl and Olympics, which is why 25% of all ad spend comes from companies buying time in  both events.

A significant amount of ad spend comes from top-tier International Olympic Committee partners.

That group includes Alibaba Group, Atos, Bridgestone, Coca-Cola, Dow, GE, Intel, Omega, Panasonic, Procter & Gamble, Samsung, Toyota and Visa.

The boost in ad spend between 2010 and 2014 was due in large part to an increase in NBCU’s coverage, which was 434 hours of linear TV coverage at Vancouver and 539 hours at Sochi.

For the Games in South Korea, NBCUniversal said that for the first time it had more than 2,000 hours of live coverage – 2,400+ hours — which about equaled its coverage of the prior two Winter Games combined: Sochi 1,600+ hours and Vancouver 835 hours.

Some 7,200 ads will air during the 2018 Winter Games, 31% more than in 2014, according to NBCU.

The average coast for a 30-second spot on NBC during the 2006 Winter Games was $93,400, in 2010 $94,300 and in 2014 $112,800, per Kantar.

Opening Ceremony spots trend much higher, with the average cost for a  30-second ad during the 2018 opening ceremony ranging between $544,865 and $665,946, according to research and consulting firm SQAD, NY.

According to a "Winter Games Brand Awareness" poll from YouGov, when asked, “Which of the following brands have you seen an ad for in the past two weeks during Winter Olympics?” the leaders were: 1. Coca-Cola 45.4%, 2. Liberty Mutual 25.3%, 3. Samsung 24.5%, 4. NBC 23.7%, 5. Chobani 16.3%, 6. United 14.4% and 7. NBCSN 10.9%.

NBC U Sees Golden Opportunity With Winter Games Coverage

NBCU Doubles-Down On Super Bowl, Winter Games

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