NBC Sports Launches Athlete Direct NIL Unit With Notre Dame, Temple, Vanderbilt
Tuesday, April 19, 2022 at 05:00PM NYSJ Sports-Entertainment Business News Service
April 19, 2022: The burgeoning college student-athlete name, image and likeness field has a new player: NBC Sports.
NBC Sports today launched NBC Sports Athlete Direct, describes as a platform linking college student-athletes and advertisers “through a trusted marketplace, enabling student-athletes to monetize their name, image and likeness.”
NBC Sports Athlete Direct will initially be available to student-athletes at Notre Dame, Vanderbilt University and Temple University, with plans to expand.
Student-athletes at each university who opt-in to NBC Sports Athlete Direct will be presented with NIL opportunities from advertisers that include monetizing their social media followings, according to NBC Sports.
NBC Sports said it would also collaborate with the universities to create content for student-athletes focused on NIL best practices as well as with NBCUniversal sibling CNBC “to provide personal finance resources.”
“We’re excited to launch NBC Sports Athlete Direct, which will add significant value to the NIL ecosystem by connecting student-athletes and advertises through a trusted marketplace that will have real scale,” Damon Phillips, NBC Sports svp-strategic initiatives, said via the network.
“We look forward to growing NBC Sports Athlete Direct by working with additional institutions moving forward.”
NBC Sports is the exclusive home for Notre Dame football.
“Our student-athletes are at the heart of every decision we make at Notre Dame and the chance to partner with NBC Sports to provide them another opportunity in the NIL space is exciting,” Notre Dame associate AD Claire VeNard and head of the University’s GLD Center, “which is committed to empowering student-athletes to maximize their impact.,” said via the University.
“Being first movers in any category is a powerful statement to our student-athletes and the chance to work with one of the leaders in the media space is one we couldn’t pass up.”
According to Arthur Johnson, Temple vp and AD, via the University, “Temple is committed to supporting our student-athletes when it comes to name, image and likeness, and ensuring that our student-athletes have access to exceptional resources and education as they look to explore their personal brand development.
“We are excited to showcase Temple’s faculty as thought-leaders and have Temple student-athletes among the first cohort to have access to NBC Sports Athlete Direct.”
Echoed Candice Storey Lee, Vanderbilt’s AD and vice chancellor for athletics and university affairs via the University, “As the collegiate athletics landscape continues to change, Vanderbilt’s vision is for student-athletes to maximize their potential in all areas – including with name, image, and likeness.”
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