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Sports Marketer Of The Year 2018

 

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NEWS REAL

• WWE said that Houston’s Minute Maid Park would host the Royal Rumble on Sunday, Jan. 26, 2020. The event will mark the second time the Royal Rumble has been held at a baseball stadium following this year’s event at Phoenix’ Chase Field (before a capacity crowd of 48,193). The event will stream live around worldwide on WWE Network.

• SportsEngine, Inc., an NBC Sports Group company and a leading provider of Sport Relationship Management software, is partnering with USA Hockey to promote participation in youth hockey during USA Hockey’s Hockey Week Across America (Feb. 17 - 24) and USA Hockey’s Try Hockey for Free Day (Feb. 23).

• MLS said its board of governors has extended the contract of commissioner Don Garber through the 2023 season. Garber, 61, has been commissioner since 1999, overseeing the league expanding from 12 to 27 clubs, adding 25 new owners and developing 19 soccer stadiums across the U.S. and Canada.

• Al Horford of the Boston Celtics is the new national NBA face for Built With Chocolate Milk. A TV and digital campaign will “spotlight his balanced approach to performance, recovery and nutrition. For the first time, the campaign will be bilingual, with Horford the first Hispanic athlete on the roster.

KEEPING SCORE

Finalists For The Naismith Memorial Basketball Hall of Fame Class of 2019
Unveiled at NBA All-Star Weekend as finalists from the North American and Women’s committees to be considered for election in 2019:

Players
• Marques Johnson
• Bobby Jones
• Sidney Moncrief
• Jack Sikma
• Ben Wallace
• Chris Webber
• Paul Westphal
Coaches
• Bill Fitch
• Eddie Sutton
Referee
• Hugh Evans

Finalists from the Women’s Screening Committee
Player
• Theresa Weatherspoon
Coaches
• Leta Andrews
• Barbara Stevens

The Class of 2019 will be unveiled during a press conference in Minneapolis at the NCAA Men’s Final Four.

BUY SELL

Weekend Box Office Feb. 9-11
1. The Lego Movie 2: The Second Part $55M
2. What Men Want $21M
3. Cold Pursuit $9.5M
4. The Prodigy $7M
5. The Upside $5.7M
6. Glass $5.5M
7. Miss Bala $3.8M
8. Aquaman $3M
9. Green Book $2.7M
10. Spider-Man: Into The Spider-Verse $2.4M
Source: Box Office Mojo

SEARCH

NYSportsJournalism.com + Topic Of Requested Search

EA: 'Anthem the Game' See More Ads Below

COLLEGE

BodyArmor Into NCAA
No. 1 Colleges Since '92
Notre Dame Builds Brand
Cancer Drives Home
Men's Hoops Are 'Toxic'

Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#46Ul8rBF4XpB4lo0.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#JZxA5jXY4rCwemgZ.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#JZxA5jXY4rCwemgZ.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#46Ul8rBF4XpB4lo0.99
SUPER BOWL LIII

Main
Wednesday
Oct252017

NBC, USOC Unveil Marketing, Activation Plans For 100 Days Until '18 Winter Games

By Barry Janoff

October 25, 2017: The U.S. Olympic Committee and broadcast partner NBCUniversal, in preparing for the 2018 Winter Games, have unveiled multi-platform plans to celebrate 100 days until the start of the Olympics in PyeongChang, South Korea.

NBCU said that on Nov. 1 it would launch a “company-wide celebration that will utilize its unprecedented collection of broadcast, cable, affiliate, regional, digital, social, radio and theme park assets.”

NBCU will coincide its effort with the USOC, which will hold the Team USA WinterFest presented by Hershey’s “The 100 Days Out” in New York’s Times Square, replete with athletes, music acts and marketing partners on Nov. 1.

People at home can watch the Team USA WinterFest presented by Hershey’s that night on the Olympic Channel: Home of Team USA (7-8 PM ET).

NBCUniversal’s primetime coverage of the 2018 PyeongChang Olympics begins Thursday, Feb 8.

The Winter Games in South Korea run through Feb. 25.

Top-tier International Olympic Committee partners include Alibaba Group, Atos, Bridgestone, Coca-Cola, Dow, GE, Intel, Omega, Panasonic, Procter & Gamble, Samsung, Toyota and Visa.

USOC partners include 24 Hour Fitness, Chobani, Deloitte, Dick’s Sporting Goods, The Hartford, Hershey, Kellogg’s, Liberty Mutual, Milk Life, Nabisco, Nike, Oakley, Polo Ralph Lauren, Smucker’s, United and USG.

Among the NBCU programming involved will be Today, NBC Nightly News with Lester Holt, NBCSN’s The Dan Patrick Show, NBC’s 239 nationwide local stations and the NBC Sports Regional Networks.

Team USA Olympic hopefuls are scheduled to make appearances on NBC’s Tonight Show with Jimmy Fallon, The Dan Patrick Show, CNBC’s Closing Bell, MSNBC and New York Live.

NBCU will also have a prime time promotional “road block” across more than a dozen NBCU broadcast and cable networks.

Each of the networks will run an Olympic promotional spot within the 8 PM hour.

NBC Sports Radio, with more than 400 stations, will produce editorial content throughout its portfolio of programs.

NBCUniversal social media accounts will spread 100 Days Out messages across such destinations as Facebook, Twitter, Snapchat and Instagram, including a 9 AM (ET) social media “road block” across numerous NBCU accounts with the hashtag #WinterOlympics.

Mike Tirico, who for the first time will serve as NBC Olympics’ primetime host this winter, will be in PyeongChang that day to join numerous NBCU programs.

The daylong celebration will also encompass NBCU’s 50-plus Web sites; Universal Parks & Resorts in Hollywood, Calif., and Orlando, Fla.; and The Shop at NBC Studios in Rockefeller Plaza.

“With the temperature dropping and winter on the horizon, the 100 Days celebration is the perfect time to amplify our Olympic engagement plan,” Jenny Storms, CMO, NBC Sports Group, said in a statement.

“No company can match the promotional power of NBCUniversal, and we are maximizing those unprecedented assets more than ever before. The 100 Days celebration will thrust our already robust campaign into its next phase, building momentum right up until Feb. 8, the first night of our prime time coverage.”

Olympican Ashley Wagner Trades Skates For Bridgestone Tires

J.M. Smucker Loading Winter Games With Brands, Athletes, Pups

Hershey’s Bringing Gold To The Winter Olympics

United On Board With Team USA Athletes, Bounty Bonds With Lindsey Vonn

Kellogg's Has Athletes, Marketing, Boxes For Winter Games

NBCU Sees $1B Ad Revenue From Winter Games, Super Bowl LII

Toyota Mobilizes Campaign For Winter Games

USOC Puts Priorities In Focus For 2018 Winter Olympics

Nabisco Feasts On Multi-Platform Campaign For '18 Games

Deloitte Sets Sights On Winter Olympics Support

Shiffrin, Kim, Knight, Lead 40 Team Visa Athletes Worldwide To Winter Olympics

Intel To Bring Tech Innovation, VR, Drones To Olympics As IOC Partner

NBC To Go Live Nationwide For ’18 Winter Games



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