Top
NEWS REAL

• ESPN and Uninterrupted, the digital media company founded by LeBron James and Maverick Carter, will debut an original series, More Than An Athlete, Nov. 20, exclusively on ESPN+. The eight-episode series follows James’ journey from basketball prodigy to global sports icon, businessman and philanthropist via the bonds of friendship and partnership among four men over more than two decades: James, Carter, Randy Mims and Rich Paul.

• The NFL and Mexico's President-Elect Andrés Manuel López Obrador confirmed that the third game of the existing agreement signed in 2016 will be played in 2019 at Estadio Azteca. The date and time of the game will be determined in conjunction with the release of the 2019 NFL schedule next spring

• NBC Sports and the Premier League are partnering to present their second Premier League Mornings Live, scheduled to take place in New York on Saturday, Dec. 8. The event will include a turf pitch, the Premier League trophy, club mascots and special guests. The initial fan fest in September was attended by more than 2,000 on a rooftop overlooking the U.S. Capitol in Washington D.C.

• Between now and Nov. 19, every use of #SaluteToService on Twitter will generate a $5 donation, up to $5 million, to the NFL’s military non-profit partners – including the Pat Tillman Foundation, TAPS, USO, Wounded Warrior Project and the Bob Woodruff Foundation.

POLL POSITION

MLB MOY, MVP, CY Young, ROY

AL ROOKIE OF THE YEAR
• Shohei Ohtani, RHP/DH Los Angeles Angels

NL ROOKIE OF THE YEAR
• Ronald Acuna Jr., OF Atlanta Braves

AL MANAGER OF THE YEAR
• Bob Melvin Oakland A's

NL MANAGER OF THE YEAR
• Brian Snitker Atlanta Braves

AL MOST VALUABLE PLAYER
• Mookie Betts, OF Boston Red Sox

NL MOST VALUABLE PLAYER
• Christian Yelich, OF Milwaukee Brewers

AL CY YOUNG
• Blake Snell Tampa Bay Rays

NL CY YOUNG
• Jacob deGrom New York Mets

KEEPING SCORE

All-Time NBA Scoring Leaders (To Date)

1. Kareem Abdul-Jabbar 38, 387
2. Karl Malone 36,928
3. Kobe Bryant 33,643
4. Michael Jordan 32.292
5. LeBron James 31.425*
6. Wilt Chamberlain 31.419
7. Dirk Nowitzki 31,187*
8. Shaquille O’Neal 28,596
9. Moses Malone 27,409
10. Elvin Hays 27,313
11. Hakeem Olajuwon 26,946
12. Oscar Robertson 26,710
13. Dominique Wilkins 26,668
14. Tim Duncan 26,496
15. Paul Pierce 26,397
19. Carmelo Anthony 25,551*
22. Vince Carter 24,967*
30. Dwayne Wade 22,211*
*Still Active

BUY SELL

Weekend Box Office Nov. 16-18
1. Fantastic Beasts Crimes of Grindelwald $62.2M
2. The Grinch $38.1M
3. Bohemian Rhapsody $15.7M
4. Instant Family $14.7M
5. Widows $12.3M
6. Nutcracker and the Four Realms $4.7M
7. A Star is Born $4.3M
8. Overlord $3.8M
9. Girl in the Spider’s Web $2.5M
10. Burn the Stage $2.3M

SOURCE: COMSCORE.com

SEARCH

NYSportsJournalism.com + Topic Of Requested Search

Nike: Odell Beckham Jr. See More Ads Below

COLLEGE

BodyArmor Into NCAA
No. 1 Colleges Since '92
Notre Dame Builds Brand
Cancer Drives Home
Men's Hoops Are 'Toxic'

Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#46Ul8rBF4XpB4lo0.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#JZxA5jXY4rCwemgZ.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#JZxA5jXY4rCwemgZ.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#46Ul8rBF4XpB4lo0.99
Main
Wednesday
Oct252017

NBC, USOC Unveil Marketing, Activation Plans For 100 Days Until '18 Winter Games

By Barry Janoff

October 25, 2017: The U.S. Olympic Committee and broadcast partner NBCUniversal, in preparing for the 2018 Winter Games, have unveiled multi-platform plans to celebrate 100 days until the start of the Olympics in PyeongChang, South Korea.

NBCU said that on Nov. 1 it would launch a “company-wide celebration that will utilize its unprecedented collection of broadcast, cable, affiliate, regional, digital, social, radio and theme park assets.”

NBCU will coincide its effort with the USOC, which will hold the Team USA WinterFest presented by Hershey’s “The 100 Days Out” in New York’s Times Square, replete with athletes, music acts and marketing partners on Nov. 1.

People at home can watch the Team USA WinterFest presented by Hershey’s that night on the Olympic Channel: Home of Team USA (7-8 PM ET).

NBCUniversal’s primetime coverage of the 2018 PyeongChang Olympics begins Thursday, Feb 8.

The Winter Games in South Korea run through Feb. 25.

Top-tier International Olympic Committee partners include Alibaba Group, Atos, Bridgestone, Coca-Cola, Dow, GE, Intel, Omega, Panasonic, Procter & Gamble, Samsung, Toyota and Visa.

USOC partners include 24 Hour Fitness, Chobani, Deloitte, Dick’s Sporting Goods, The Hartford, Hershey, Kellogg’s, Liberty Mutual, Milk Life, Nabisco, Nike, Oakley, Polo Ralph Lauren, Smucker’s, United and USG.

Among the NBCU programming involved will be Today, NBC Nightly News with Lester Holt, NBCSN’s The Dan Patrick Show, NBC’s 239 nationwide local stations and the NBC Sports Regional Networks.

Team USA Olympic hopefuls are scheduled to make appearances on NBC’s Tonight Show with Jimmy Fallon, The Dan Patrick Show, CNBC’s Closing Bell, MSNBC and New York Live.

NBCU will also have a prime time promotional “road block” across more than a dozen NBCU broadcast and cable networks.

Each of the networks will run an Olympic promotional spot within the 8 PM hour.

NBC Sports Radio, with more than 400 stations, will produce editorial content throughout its portfolio of programs.

NBCUniversal social media accounts will spread 100 Days Out messages across such destinations as Facebook, Twitter, Snapchat and Instagram, including a 9 AM (ET) social media “road block” across numerous NBCU accounts with the hashtag #WinterOlympics.

Mike Tirico, who for the first time will serve as NBC Olympics’ primetime host this winter, will be in PyeongChang that day to join numerous NBCU programs.

The daylong celebration will also encompass NBCU’s 50-plus Web sites; Universal Parks & Resorts in Hollywood, Calif., and Orlando, Fla.; and The Shop at NBC Studios in Rockefeller Plaza.

“With the temperature dropping and winter on the horizon, the 100 Days celebration is the perfect time to amplify our Olympic engagement plan,” Jenny Storms, CMO, NBC Sports Group, said in a statement.

“No company can match the promotional power of NBCUniversal, and we are maximizing those unprecedented assets more than ever before. The 100 Days celebration will thrust our already robust campaign into its next phase, building momentum right up until Feb. 8, the first night of our prime time coverage.”

Olympican Ashley Wagner Trades Skates For Bridgestone Tires

J.M. Smucker Loading Winter Games With Brands, Athletes, Pups

Hershey’s Bringing Gold To The Winter Olympics

United On Board With Team USA Athletes, Bounty Bonds With Lindsey Vonn

Kellogg's Has Athletes, Marketing, Boxes For Winter Games

NBCU Sees $1B Ad Revenue From Winter Games, Super Bowl LII

Toyota Mobilizes Campaign For Winter Games

USOC Puts Priorities In Focus For 2018 Winter Olympics

Nabisco Feasts On Multi-Platform Campaign For '18 Games

Deloitte Sets Sights On Winter Olympics Support

Shiffrin, Kim, Knight, Lead 40 Team Visa Athletes Worldwide To Winter Olympics

Intel To Bring Tech Innovation, VR, Drones To Olympics As IOC Partner

NBC To Go Live Nationwide For ’18 Winter Games



Back to Home Page

References (3)

References allow you to track sources for this article, as well as articles that were written in response to this article.

Reader Comments

There are no comments for this journal entry. To create a new comment, use the form below.

PostPost a New Comment

Enter your information below to add a new comment.

My response is on my own website »
Author Email (optional):
Author URL (optional):
Post:
 
Some HTML allowed: <a href="" title=""> <abbr title=""> <acronym title=""> <b> <blockquote cite=""> <code> <em> <i> <strike> <strong>