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QUICK HITS

• Puma, which is rebooting its hoops division with the signing of potential top NBA draft picks Deandre Jordan and Michael Bagley III to shoe deals, said it has named producer/musician/businessman Jay-Z as president of basketball operations. The company said it has been working with Jay-Z run Roc Nation “for quite some time.” In addition, Hall of Famer Walt "Clyde" Frazier, a Puma partner for its first signature shoe in the 1970’s and long-time endorser, has signed a lifetime contract with the shoe brand.

• Panini America has signed an exclusive autograph trading card memorabilia agreement with All-American point guard Trae Young, a projected Top Ten pick in this week's 2018 NBA Draft. Young led the nation in both scoring (27.4 ppg) and assists (8.8 apg) during a his freshman season with the University of Oklahoma.

• Xyience said it would be an official sponsor and the official energy drink for the 2018 International Champions Cup presented by Heineken, a premier  occer tournament featuring top clubs and players from Europe. The ICC runs from July 20- Aug. 7 and includes 17 matches played across 14 U.S. cities. (ESPN, ESPN2, ESPN Deportes and SiriusXM.) Sponsors also  include Heineken, Ally, Hertz, MasterCard, Gatorade, Konami and Vivid Seats.

KEEPING SCORE

Top-Selling MLB Jerseys (Jan.-May 2018)

1. Jose Altuve Houston Astros
2. Aaron Judge New York Yankees
3. Clayton Kershaw Los Angeles Dodgers
4. Giancarlo Stanton New York Yankees
5. George Springer Houston Astros
6. Anthony Rizzo Chicago Cubs
7. Kris Bryant Chicago Cubs
8. Shohei Otani Los Angeles Angels
9. Carlos Corea Hoston Astros
10. Mookie Betts Boston Red Sox
11. Mike Trout Los Angeles Angels
12. Cody Bellinger Los Angeles Dodgers
13. Buster Posey San Francisco Giants
14. Javier Baez Chicago Cubs

SOURCE: MLBShop.com

BUY SELL

WEEKEND BOX OFFICE (June 15-17)

1. Incredibles 2 - Disney - $180 M ($231.5M worldwide)
2. Ocean's 8 - Warner Bros. - $19.6M
3. Tag - Warner Bros. - $14.6M
4. Solo: A Star Wars Story - Disney - $9.1M
5. Deadpool 2 - 20th Century Fox - $8.8M
6. Hereditary - A24 - $7M
7. Superfly - Sony - $6.3M
8. Avengers: Infinity War - Disney - $5.3M
9. Adrift - STX Entertainment - $2.1M
10. Book Club - Paramount - $1.9M
11. A Wrinkle In Time - Disney - $1.8M
12. Gotti - Vertical Entertainment - $1.7M

NOTE: Jurassic World: Fallen Kingdom - Universal $173.6M international (opens in U.S. June 22)

SOURCE: COMSCORE.com

SEARCH

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Topps Living Set: Jackie World Cup Ads Below

COLLEGE

Men's Hoops Are 'Toxic'
No. 1 Colleges Since '92
Notre Dame Builds Brand
Cancer Drives Home
CFB Title Games '21-24

Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#46Ul8rBF4XpB4lo0.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#JZxA5jXY4rCwemgZ.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#JZxA5jXY4rCwemgZ.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#46Ul8rBF4XpB4lo0.99
Wednesday
Oct252017

NBC, USOC Unveil Marketing, Activation Plans For 100 Days Until '18 Winter Games

By Barry Janoff

October 25, 2017: The U.S. Olympic Committee and broadcast partner NBCUniversal, in preparing for the 2018 Winter Games, have unveiled multi-platform plans to celebrate 100 days until the start of the Olympics in PyeongChang, South Korea.

NBCU said that on Nov. 1 it would launch a “company-wide celebration that will utilize its unprecedented collection of broadcast, cable, affiliate, regional, digital, social, radio and theme park assets.”

NBCU will coincide its effort with the USOC, which will hold the Team USA WinterFest presented by Hershey’s “The 100 Days Out” in New York’s Times Square, replete with athletes, music acts and marketing partners on Nov. 1.

People at home can watch the Team USA WinterFest presented by Hershey’s that night on the Olympic Channel: Home of Team USA (7-8 PM ET).

NBCUniversal’s primetime coverage of the 2018 PyeongChang Olympics begins Thursday, Feb 8.

The Winter Games in South Korea run through Feb. 25.

Top-tier International Olympic Committee partners include Alibaba Group, Atos, Bridgestone, Coca-Cola, Dow, GE, Intel, Omega, Panasonic, Procter & Gamble, Samsung, Toyota and Visa.

USOC partners include 24 Hour Fitness, Chobani, Deloitte, Dick’s Sporting Goods, The Hartford, Hershey, Kellogg’s, Liberty Mutual, Milk Life, Nabisco, Nike, Oakley, Polo Ralph Lauren, Smucker’s, United and USG.

Among the NBCU programming involved will be Today, NBC Nightly News with Lester Holt, NBCSN’s The Dan Patrick Show, NBC’s 239 nationwide local stations and the NBC Sports Regional Networks.

Team USA Olympic hopefuls are scheduled to make appearances on NBC’s Tonight Show with Jimmy Fallon, The Dan Patrick Show, CNBC’s Closing Bell, MSNBC and New York Live.

NBCU will also have a prime time promotional “road block” across more than a dozen NBCU broadcast and cable networks.

Each of the networks will run an Olympic promotional spot within the 8 PM hour.

NBC Sports Radio, with more than 400 stations, will produce editorial content throughout its portfolio of programs.

NBCUniversal social media accounts will spread 100 Days Out messages across such destinations as Facebook, Twitter, Snapchat and Instagram, including a 9 AM (ET) social media “road block” across numerous NBCU accounts with the hashtag #WinterOlympics.

Mike Tirico, who for the first time will serve as NBC Olympics’ primetime host this winter, will be in PyeongChang that day to join numerous NBCU programs.

The daylong celebration will also encompass NBCU’s 50-plus Web sites; Universal Parks & Resorts in Hollywood, Calif., and Orlando, Fla.; and The Shop at NBC Studios in Rockefeller Plaza.

“With the temperature dropping and winter on the horizon, the 100 Days celebration is the perfect time to amplify our Olympic engagement plan,” Jenny Storms, CMO, NBC Sports Group, said in a statement.

“No company can match the promotional power of NBCUniversal, and we are maximizing those unprecedented assets more than ever before. The 100 Days celebration will thrust our already robust campaign into its next phase, building momentum right up until Feb. 8, the first night of our prime time coverage.”

Olympican Ashley Wagner Trades Skates For Bridgestone Tires

J.M. Smucker Loading Winter Games With Brands, Athletes, Pups

Hershey’s Bringing Gold To The Winter Olympics

United On Board With Team USA Athletes, Bounty Bonds With Lindsey Vonn

Kellogg's Has Athletes, Marketing, Boxes For Winter Games

NBCU Sees $1B Ad Revenue From Winter Games, Super Bowl LII

Toyota Mobilizes Campaign For Winter Games

USOC Puts Priorities In Focus For 2018 Winter Olympics

Nabisco Feasts On Multi-Platform Campaign For '18 Games

Deloitte Sets Sights On Winter Olympics Support

Shiffrin, Kim, Knight, Lead 40 Team Visa Athletes Worldwide To Winter Olympics

Intel To Bring Tech Innovation, VR, Drones To Olympics As IOC Partner

NBC To Go Live Nationwide For ’18 Winter Games



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