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QUICK HITS

• The NFL has unveiled the Super Bowl Ticket Giveaway, an initiative this season to "surprise fans across the country with an invitation to attend Super Bowl LII in Minnesota on February 4, 2018. A total of 500 free tickets will be distributed under the program as a way to give back to dedicated NFL fans and provide them with a once-in-a-lifetime experience."
• Farmers Insurance has extended its alliance with PGA TOUR player Rickie Fowler for three years (2018-2020).  Fowler has been a brand ambassador since 2012. Fowler has been featured in the Farmers "We Know From Experience" advertising campaign, including the recent "Chauffeur Terrier" television commercial, along with other digital marketing platforms.
Heroes Evolved, featuring an in-game and playable Bruce Lee, has hit the multi-player online battle arena via R2Games and the Bruce Lee, LLC (owned and operated by Lee's daughter, Shannon Lee).
• In it's ninth season as the official wardrobe supplier for the National Basketball Coaches Assn., Men's Wearhouse said that 24 NBA head coaches would be outfitted with Joseph Abboud Custom suits for the 2017-18 season. According to Golden State Warriors head coach Steve Kerr, "With 82 games a season, it's important to look professional and have confidence on the court."

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MLB 2017 Awards Schedule
• Oct. 26
Rawlings Gold Glove finalists on Twitter (12 PM. ET)
• Nov. 6
BBWAA Awards Finalists MLB Network
• Nov .7
Rawlings Gold Glove Awards ESPN (9 PM. ET)
• Nov. 9
Louisville Silver Sluggers MLB Network, (6 PM. ET)
• Nov. 10
Wilson Defensive Players of the Year MLB Network (6 PM. ET)
• Nov. 13
Jackie Robinson Rookies of the Year MLB Network (6 PM ET)
• Nov. 14
Managers of the Year MLB Network (6 PM. ET)
• Nov. 15
Cy Young Awards MLB Network( 6 PM ET)
• Nov. 16
Most Valuable Players MLB Network ( 6 PM ET)
• Nov. 17
Esurance MLB Awards MLB Network

BUY SELL

NBA Teams With Jersey-Patch Deals (To Date):

• Atlanta Hawks (Shareware)
• Boston Celtics (GE)
• Brooklyn Nets (Infor)
• Cleveland Cavaliers (Goodyear)
• Denver Nuggets (Western Union)
• Detroit Pistons (Flagstaff Bank)
• Golden State Warriors (Rakuten)
• Los Angeles Lakers (Wish)
• Miami Heat (Ultimate Software)
• Milwaukee Bucks (Harley Davidson)
• Minnesota Timberwolves (Fitbit)
• New York Knicks (Squarespace)
• Orlando Magic (Disney World)
• Philadelphia 76ers (StubHub)
• Sacramento Kings (Blue Diamond)
• Toronto Raptors (Sun Life)
• Utah Jazz (Qualtrics)
All patches will be 2.5 x 2.5 on the left side, with a Nike Swoosh logo on the right side.

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NYSportsJournalism.com + Topic Of Requested Search

COLLEGE

Coaches Make ACS Call
NCAA Plans '18 Final 4
Final Four '22 In NOLA
Cancer Drives Home
Nissan House Open

Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#46Ul8rBF4XpB4lo0.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#JZxA5jXY4rCwemgZ.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#JZxA5jXY4rCwemgZ.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#46Ul8rBF4XpB4lo0.99
Monday
Oct072013

NCAA Has It Their Way, Adds Burger King To Corporate Menu With Multi-Year Deal

By Barry Janoff

October 7, 2013: After testing a limited promotion with the NCAA earlier this year, Burger King has decided to go all-in, signing a three-year deal making it an official corporate partner and the official quick service restaurant of the NCAA.

The alliance will be a supported by year-round marketing program with sponsorships of all 89 college sports championships, including March Madness and the NCAA men's and women's Div. 1 basketball Final Four.

Financial details were not disclosed.

"By partnering with the NCAA, we will join in the brand's commitment to education and college athletics creating a national and local marketing platform that truly connects our two iconic brands with the fans that love them," Eric Hirschhorn, CMO-North America for Burger King Worldwide, said in a statement. "We are inspiringly passionate about great food and quality service. The goal is to embed the Burger King brand in the fan excitement surrounding [the] NCAA March Madness championship and the other 89 NCAA championships."

The Burger King-NCAA partnership adds a significant player to the list of QSR and fast-feeder brands officially aligned with sports leagues. Rival McDonald's has been getting national exposure as an official marketing partner of the NHL and NFL, which also lists Papa John's on its roster. Taco Bell is an official NBA and MLB partner.

The Burger King deals includes media, merchandising and on-site event opportunities, and allows the brand to use all NCAA trademarks and logos.

Miami-headquartered Burger King said it would have a customized, national TV campaign surrounding the NCAA Men's Basketball Tournament on TNT, TBS, truTV and CBS; as well as a "comprehensive digital campaign" on March Madness Live, NCAA.com, Bleacher Report and CBSSports.com.

The deal was  part of a 14-year multi-media agreement with the NCAA, CBS and Turner Sports are licensed and collaborate on the NCAA corporate marketing program.

NCAA corporate champions are AT&T, Capital One and Coca-Cola. In addition to Burger King, official corporate partners include Allstate, Buffalo Wild Wings, Buick, Enterprise, Infiniti, LG, Lowe's, Nabisco, Northwestern Mutual, Reese's (Hershey's), Unilever and UPS.

Burger King partnered with the NCAA for a "Be the King" sweepstakes, driven via social media, that was tied to March Madness 2013. In 2009, Burger King sponsored on-air polls conducted by CBS Sports relating to college football and basketball, including March Madness and the Final Four.

According to Keith Martin, managing director for NCAA championships and alliances, "Burger King is one of the most recognized national and global quick service restaurant brands in the food service industry, and we're excited they've decided to join our corporate champion and partner family in support of NCAA student-athletes and NCAA championships."

As part of a 14-year multi-media agreement with the NCAA, CBS and Turner Sports are licensed and collaborate on the NCAA corporate marketing program.

"Top brands continue to partner with the NCAA, Turner Sports and CBS Sports for exclusive access to 89 NCAA championships, which includes the Final Four."

"Top brands continue to partner with the NCAA, Turner Sports and CBS Sports for exclusive access to 89 NCAA championships, which includes the Final Four," said Martin. "We look forward to Burger King brand's participation in our corporate partner family and its commitment to education and college athletics."

"Burger King brand's extensive franchisee network and guest base is clearly passionate about great food and quality service, just as fans of intercollegiate athletics are deeply connected to and engaged with the schools they support," Chris Simko, svp-CBS Sports sales and marketing, said in a statement. "We are excited to launch this partnership between Burger King, the NCAA, CBS and Turner, providing more frequent NCAA championship interaction for these audiences across more touch points than ever before."

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