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POLL POSITION
What Are You Watching In May 2018
 
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QUICK HITS

• Per N The top 25 public companies by game revenues captured 77% of the $121.7B global games market last year. No. 1 (for 5th consecutive year) followed by ,

• "Following an exciting and successful event in Dallas, we're thrilled to take the NFL draft to Nashville. The city has a passionate fan base and offers iconic locations that will enable us to expand the Draft in unique ways," said NFL commissioner Roger Goodell: April 25-27, 2019, spanning across multiple landmarks in Nashville's historic downtown district.

• The University of Phoenix Stadium in Glendale, Arizona will host Super Bowl LVII in 2023 and the Mercedes-Benz SuperDome in New Orleans will host Super Bowl LVIII in 2024, per the NFL. 

KEEPING SCORE

Upcoming Super Bowls

Super Bowl LIII Feb. 3, 2019 Mercedes-Benz Stadium, Atlanta (CBS)
Super Bowl LIV Feb. 2, 2020 Hard Rock Stadium, Miami (FOX)
Super Bowl LV Feb. 7, 2021 Raymond James Stadium, Tampa (NBC)
Super Bowl LVI Feb. 6, 2022 Los Angeles Stadium, Inglewood, CA (CBS)
Super Bowl LVII Feb. 5, 2023 University of Phoenix Stadium, Glendale, AZ (Fox)
Super Bowl LVIII Feb. 4, 2024 Mercedes-Benz SuperDome, New Orleans (NBC)

Source: NFL

BUY SELL

WEEKEND BOX OFFICE (May 18-20)
1. Deadpool 2 - 20th Century Fox - $125M
2. Avengers: Infinity War - Disney - $28.7M
3. Book Club - Paramount - $12.5M
4. Life Of The Party - Warner Bros. - $7.7M
5. Breaking In - Universal - $6.5M
6. Show Dogs - Open Road - $6M
7. Overboard - Lionsgate - $4.7M
8. A Quiet Place - Paramount - $4M
9. Rampage - Warner Bros. - $1.5M
10. Feel Pretty - STX Entertainment - $1.2M
11. Super Troopers 2 - 20th Century Fox - $1.1M
12. Black Panther - Disney - $0.8M
SOURCE COMSCORE

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Cancer Drives Home
CFB Title Games '21-24

Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#46Ul8rBF4XpB4lo0.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#JZxA5jXY4rCwemgZ.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#JZxA5jXY4rCwemgZ.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#46Ul8rBF4XpB4lo0.99
Tuesday
Mar072017

Bar None: NCAA Continues To Play In The Candy Aisle With Extended Hershey Deal

Special to NYSportsJournalism.com

March 7, 2017: Relating that "Reese’s brand is all about fun and NCAA March Madness is arguably the most fun, exciting and highly-anticipated event in college sports," the Hershey Co. enters the coming basketball tournament with a new five-year deal to continue its role as "official confectionery partner."

Financial terms of the extended alliance were not shared.

The deal enables the brand to launch multi-media marketing using official NCAA logos and markings as well as maintain Reese’s position as title sponsor of the Reese’s College All-Star Game and to host a kick-off to Final Four weekend with Reese’s Final Four Friday.

The Hershey Co. has been an official partner of the NCAA since 2009. Hersey is also an official partner with the U.S. Olympic Committee.

"Reese’s brand is all about fun and NCAA March Madness is arguably the most fun, exciting and highly-anticipated event in college sports," Kristen Riggs, senior marketing director, Reese’s brand, said in a statement. "We want to inspire fans and consumers to go for it and get into the game day spirit even more passionately than before.

"Whether on the basketball court, cheering in the stands or enjoying the action from home, Reese’s brand wants to be a part of your celebrations. We couldn’t be more thrilled to continue our partnership with the NCAA," said Riggs.

The 9th annual Reese’s College All-Star Game is scheduled for March 31st in the University of Phoenix Stadium, site of the men’s Final Four (April 1) and title game (April 3).

The game features 20 of the top NCAA Div. I senior college basketball student-athletes nationwide and will be broadcast live on CBS Sports Network. College basketball head coaches Josh Pastner (Georgia Tech) and Tad Boyle (Colorado) will lead the East and West teams.

The Reese’s College All-Star Game is part of the fifth annual Reese’s Final Four Friday. Open to the public, it  features each of the Final Four teams in their last open practice before Saturday’s national semifinal games. A variety of special entertainment, tributes and fan activities will take place throughout the day.

According to Katy Mollica, vp-property partnerships for Turner Sports, "The Hershey Co. and Reese’s brand are iconic brands that have contributed to the success and enthusiasm around college sports, notably Final Four weekend.

"With brand strategy that extends well beyond on the ground events, to include retail and nationwide marketing activations, we are excited to continue to sweeten the experience for fans nationwide."

Entering March Madness, NCAA marketing partners include corporate champions AT&T, Capital One and Coca-Cola; and corporate partners Allstate, Amazon Echo, Bing (Microsoft), Buffalo Wild Wings, Buick, Enterprise, Infiniti, LG, Lowe’s, Marriott International, Nabisco, Northwestern Mutual, Pizza Hut, Reese’s, Unilever and Wendy’s.

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