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Best Marketing Events March 2017
 
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IndyCar Series 2017 Schedule
• Firestone Grand Prix St. Petersburg March 12
• Toyota Grand Prix Long Beach April 9
• Honda Indy Grand Prix Alabama April 23
• Phoenix Grand Oriux May 13
• IndyCar Grand Prix May 13
Indy 500 May 28
• Chevrolet Detroit Grand Prix 1 June 3
• Chevrolet Detroit Grand Prix 2 June 4
• Rainguard Water Sealers 600 June 10
• Kohler Grand Prix Elkhart Lake WI June 25
• Iowa Corn 300 Newton July 9
• Honda Indy Toronto July 16
• Honda Indy 200 Mid-Ohio Lexington July 30
• ABC Supply 500 Long Pond PA Aug. 20
• Bommarito Automotive Group 500 Madison IL Aug. 26
Grand Prix At The Glen NY Sept. 3
• GoPro Grand Prix Sonoma CA Sept. 17

Source INDYCAR

WHAT YOU SAY!?

iSpot Top Ten Spenders Past Week (March 19-25/Lead Spot)
*NCAA Official Partner
• Geico $28.4M Hail, Caesar Salad
• AT&T Wireless* $17.8M Unlimited Comes To Life
• Verizon $17.4M Drop The Mic
• Coca-Cola* $16.5M Blackout
• AT&T TV/Internet* $14.2M Sales Review
• Samsung Mobile $13.7M The Rest of Us
• Warner Bros. $13.6M CHiPs
• Buick* $13.3M More Than You Expected
• Progressive $13.2M Mommeostasis
• Ford $12.5M Truck of the Year 
Source iSpot.TV

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NYSportsJournalism.com + Topic Of Requested Search

AT&T: 'Coffee Shop' (March Mad Ads Below)

COLLEGE

Coaches Make ACS Call
NCAA Plans '18 Final 4
Final Four '22 In NOLA
Cancer Drives Home
Nissan House Open

Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#46Ul8rBF4XpB4lo0.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#JZxA5jXY4rCwemgZ.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#JZxA5jXY4rCwemgZ.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#46Ul8rBF4XpB4lo0.99
Tuesday
Mar072017

Bar None: NCAA Continues To Play In The Candy Aisle With Extended Hershey Deal

Special to NYSportsJournalism.com

March 7, 2017: Relating that "Reese’s brand is all about fun and NCAA March Madness is arguably the most fun, exciting and highly-anticipated event in college sports," the Hershey Co. enters the coming basketball tournament with a new five-year deal to continue its role as "official confectionery partner."

Financial terms of the extended alliance were not shared.

The deal enables the brand to launch multi-media marketing using official NCAA logos and markings as well as maintain Reese’s position as title sponsor of the Reese’s College All-Star Game and to host a kick-off to Final Four weekend with Reese’s Final Four Friday.

The Hershey Co. has been an official partner of the NCAA since 2009. Hersey is also an official partner with the U.S. Olympic Committee.

"Reese’s brand is all about fun and NCAA March Madness is arguably the most fun, exciting and highly-anticipated event in college sports," Kristen Riggs, senior marketing director, Reese’s brand, said in a statement. "We want to inspire fans and consumers to go for it and get into the game day spirit even more passionately than before.

"Whether on the basketball court, cheering in the stands or enjoying the action from home, Reese’s brand wants to be a part of your celebrations. We couldn’t be more thrilled to continue our partnership with the NCAA," said Riggs.

The 9th annual Reese’s College All-Star Game is scheduled for March 31st in the University of Phoenix Stadium, site of the men’s Final Four (April 1) and title game (April 3).

The game features 20 of the top NCAA Div. I senior college basketball student-athletes nationwide and will be broadcast live on CBS Sports Network. College basketball head coaches Josh Pastner (Georgia Tech) and Tad Boyle (Colorado) will lead the East and West teams.

The Reese’s College All-Star Game is part of the fifth annual Reese’s Final Four Friday. Open to the public, it  features each of the Final Four teams in their last open practice before Saturday’s national semifinal games. A variety of special entertainment, tributes and fan activities will take place throughout the day.

According to Katy Mollica, vp-property partnerships for Turner Sports, "The Hershey Co. and Reese’s brand are iconic brands that have contributed to the success and enthusiasm around college sports, notably Final Four weekend.

"With brand strategy that extends well beyond on the ground events, to include retail and nationwide marketing activations, we are excited to continue to sweeten the experience for fans nationwide."

Entering March Madness, NCAA marketing partners include corporate champions AT&T, Capital One and Coca-Cola; and corporate partners Allstate, Amazon Echo, Bing (Microsoft), Buffalo Wild Wings, Buick, Enterprise, Infiniti, LG, Lowe’s, Marriott International, Nabisco, Northwestern Mutual, Pizza Hut, Reese’s, Unilever and Wendy’s.

March Madness Means Money, More Beer, Pizza

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Marriott Books Room For March Madness Marketing

Charles Barkley Finds His Next NBA Battle For NCAA Tourney


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