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• Boston’s Public Improvement Commission has approved a request by the Red Sox to change the name of Yawkey Way outside of Fenway Park, named after former owner Tom Yawkey (1933-1976), back to its original name, Jersey Street, following allegations about Yawkey (who died in 1976) being a racist. According to the Red Sox, “Today’s vote is an important step in our ongoing effort to make Fenway Park a place where everyone feels welcome.”

• Dale Earnhardt Jr. has written a book, Racing to the Finish: My Story, scheduled to be released Oct. 16. He calls it a “candid, first-person account of what seemed at first as a minor racing accident but ultimately forced life-changing decisions.”

• The NBA has signed a multi-year deal with Perform Media that will see the digital sports content-#media group manage the NBA’s official Web sites in 15+ international markets, including Argentina, Australia, Canada, India, Japan, Mexico and Spain. The NBA said it has 20 such localized sites

• The Drone Racing League has expended its presence in France with  a 2018 race in France at the Allianz Riviera stadium and a media partnership with Groupe AB. DRL has also signed an extension of the Allianz title partnership of the DRL Championship Race Series for an additional five years.

KEEPING SCORE

NFL 2018 Top Ten Draft Picks
1. Cleveland Browns: Baker Mayfield QB (Oklahoma) Cleveland Browns
2. New York Giants: Saquon Barkley RB (Penn State)
3. New York Jets: San Darold QB (ISC)
4. Cleveland Browns: Denzel Ward CB (Ohio State)
5. Denver Broncos: Bradley Chubb DE (NC State)
6. Indianapolis Colts: Quentin Nelson G (Notre Dame)
7. Buffalo Bills: Josh Allen QB (Wyoming)
8. Chicago Bears: Roquan Smith LB (Georgia)
9. San Francisco 49ers: Mike McGlinchey OT (Notre Dame)
10. Arizona Cardinals: Josh Rosen QB (UCLA)

BUY SELL

WEEKEND BOX OFFICE (April 20-22)
1. A Quiet Place $22M
2. Rampage $21M
3. I Feel Pretty $16.2M
4. Super Troopers 2 $14.7M
5. Blumhouse's Truth or Dare $7.9M
6. Ready Player One $7.5M
7. Blockers $6.9M
8. Black Panther $4.6M
9. Traffik $3.9M
10. Isle of Dogs $3.4M
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Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#46Ul8rBF4XpB4lo0.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#JZxA5jXY4rCwemgZ.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#JZxA5jXY4rCwemgZ.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#46Ul8rBF4XpB4lo0.99
Wednesday
Mar252015

NCAA, IMG Extend, Expand Marketing, Sales Alliance In $4.6B Playing Field

Special to NYSportsJournalism.com

March 25, 2015: The NCAA and IMG have signed a new ten-year alliance that focuses on marketing rights with the National Association of Basketball Coaches and Women’s Basketball Coaches Assn., includes extended rights for publishing programs, licensing agreements, and assistance with championship ticketing sales; and broadens their relationship in several new key areas.

Financial terms of the new deal with IMG, which as been partnered with the NCAA since 1975, were not disclosed. IMG handles marketing, events, sponsorships and representation in sports, fashion and media worldwide,

As part of the new pact, IMG, through its licensing affiliate, the Collegiate Licensing Company, IMG will continue to manage the NCAA’s trademark licensing program, as well as the equipment supplier program for NCAA championships. This also includes the sale of officially licensed NCAA products, such as NCAA championship basketballs, baseballs, volleyballs, and softballs.

Retails sales of college merchandise tops $4.6 billion annually, according to IMG College.

IMG, the exclusive licensed publisher and vendor for all NCAA championship game programs, including both print and digital formats, will continue to cover all 90 NCAA Division I, II and III championships in 23 sports, held annually at more than 600 sites.

Among the new platforms, IMG will handle sales representation of the NABC and WBCA programs at various club meetings, awards shows, professional development programs, fantasy camps, marketing symposia, and other events throughout the year.

Also new, ticket sales to select NCAA championship events will be run by a new operation in Indianapolis,where the NCAA is headquartered, that will be managed and staffed by IMG Learfield Ticket Solutions.

"We’re honored to extend, expand and strengthen our relationship with an organization that is vital to the continued growth and success of college sports.”

“IMG has tremendous reach in the collegiate market and with many of our NCAA member schools," Mark Lewis, evp-championships and alliances for the NCAA, said in a statement. "We’re excited about the opportunities this expanded relationship will bring to the assets we have to offer in the market place to strengthen our current programs and activations."

According to Ben Sutton Jr., chairman and president for IMG’s College Division, “IMG is proud to have been partnered with the NCAA since 1975. We’re honored to extend, expand and strengthen our relationship with an organization that is absolutely vital to the continued growth and success of college sports.”

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