Top
QUICK HITS

deal w O via the NFL Players Inc. licensing- unit. "Since partnering in 2013, and have helped nearly 1,000 players connect with hundreds of brands to share campaigns, reaching more than 1 billion fans worldwide."

• The has named Shenzhen, as the host city for 2019-2028, a deal that includes the building of a 12K-seat venue, and doubling the prize money to $14M for the Top 8 singles players and Top 8 doubles teams.

• Overwatch League said that its first week of competition drew more than 10 million viewers via Twitch, MLG, and Chinese streaming partners ZhanQi TV, NetEase CC and Panda TV. Opening day had an average audience per minute of 408,000.

• Coca-Cola, International Speedway Corp. and Nascar have signed an extension to their partnerships under which Coca-Cola, would "continue its deep-rooted history in the sport by engaging racing fans across Nascar’s three national series and 12 ISC-operated race tracks" and events including the Coca-Cola 600 and the Coca-Cola 400. Coca-Cola-sponsored drivers include Austin Dillon, Denny Hamlin, Kyle Larson, Joey Logano, Ryan Newman, Daniel Suarez and Darrell “Bubba” Wallace Jr. Coca-Cola said it "has been involved with stock car racing for 50 years," and became an official partner with Nascar in 1998.

POLL POSITION
Which Team Will Win Overwatch League 2018?
 
pollcode.com free polls
KEEPING SCORE

Most Popular NBA Jerseys (Oct.-Dec. 2017)
1. Stephen Curry, Golden State Warriors
2. LeBron James, Cleveland Cavaliers
3. Kevin Durant, Golden State Warriors
4. Giannis Antetokounmpo, Milwaukee Bucks
5. Kristaps Porzingis, New York Knicks
6. Joel Embiid, Philadelphia 76ers
7. Russell Westbrook, Oklahoma City Thunder
8. Ben Simmons, Philadelphia 76ers
9. Kawhi Leonard, San Antonio Spurs
10. James Harden, Houston Rockets
11. Lonzo Ball, Los Angeles Lakers
12. Kyrie Irving, Boston Celtics
13. Klay Thompson, Golden State Warriors
14. Damian Lillard, Portland Trail Blazers
15. Jimmy Butler, Minnesota Timberwolves

Most Popular Team Merchandise
1. Golden State Warriors
2. Cleveland Cavaliers
3. Philadelphia 76ers
4. Los Angeles Lakers
5. New York Knicks
6. Milwaukee Bucks
7. Boston Celtics
8. San Antonio Spurs
9. Chicago Bulls
10. Oklahoma City Thunder
Source: NBAStore.com

The 67th NBA All-Star Game will take place on Sunday, Feb. 18 at Staples Center in Los Angeles. TNT will televise (8 PM ET)

BUY SELL

2018 NBA All-Star Game

East Starters: Giannis Antetokounmpo, DeMar DeRozan, Kyrie Irving, LeBron James, Joel Embiid
West Starters: Kevin Durant, Stephen Curry, Anthony Davis, James Harden, DeMarcus Cousins
The All-Star teams will still feature 12 players from each conference, but the captains — James and Curry — will select the team rosters without regard for conference affiliation.

SEARCH

NYSportsJournalism.com + Topic Of Requested Search

COLLEGE

CFB Title Games '21-24
No. 1 Colleges Since '92
NCAA: More Health $$$
Cancer Drives Home
NCAA Reballs Madness

Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#46Ul8rBF4XpB4lo0.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#JZxA5jXY4rCwemgZ.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#JZxA5jXY4rCwemgZ.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#46Ul8rBF4XpB4lo0.99
Monday
Mar172014

Northwestern Mutual Ensures Eyes Of March During Men's, Women's Hoop Tourneys

By Barry Janoff

March 17, 2014: Northwestern Mutual has punched its marketing ticket for both the NCAA Div. I Men's And Women's Basketball Tournaments, with multi-layered activation that is set to encompass TV, Internet, social media, on-site activation at both Final Four events and, in a look ahead, an opportunity to win tickets to the 2015 Final Four.

Northwestern Mutual, an official corporate partner of the NCAA, will focus a chunk of its efforts around original content, including Northwestern Mutual Presents Planning for Success, a 30-minute special that will look at the role that "preparation, style and execution play in the success of prominent NCAA coaches"; and Team Confidential, which features coaches discussing various issues relative to preparation and planning  for the NCAA championship.

Two main spots, "Build" and "Earn," have previously aired. Both will run on-air and online.

The Milwaukee-based insurance firm will have significant presence at the bookend events of the tournament, Northwestern Mutual will be primary sponsor of the men's First Four games on truTV, to be played March 18-19 in the University of Dayton (Ohio) Arena.

Mutual will then sponsor local events in Dallas and North Texas, site of the men's Final Four, April 5-7 in AT&T Stadium; and Nashville, site of the women's Final Four in Bridgestone Arena, April 6-8.

The weeks in between will include TV on CBS, TNT, TBS, and truTV; and Web and mobile advertising on NCAA March Madness Live, which provides multi-screen digital access to all 67 games of the men's basketball tournament.

The Northwestern Mutual "NCAA Madness Bracket Challenge" is offering a trip to the Men's Div. I 2015 Final Four in Indianapolis. (Details here.)

In Dallas, the company will be presenting sponsor of the 2014 Coaches vs. Cancer Coaches Huddle, on April 4, Final Four Friday, a fundraising event in Dallas attended by former and current NCAA basketball coaches.

Also in Dallas, the Northwestern Mutual Road to the Final Four 5K is scheduled for April 5. Both events will benefit pediatric cancer research through the American Cancer Society.

In Nashville, Northwestern Mutual will be presenting sponsor for the 4Kay Run, held in honor of the late Kay Yow, North Carolina State head women's basketball coachwho passed away from cancer in 2009. Proceeds benefit cancer research through the Kay Yow Cancer Fund.

"As a corporate NCAA partner, we've found substantial opportunities around March Madness that are a great fit for our company and the communities we serve."

"Since we joined the NCAA as a corporate partner, we've found substantial opportunities around March Madness that are a great fit for our company and the communities we serve," Conrad York, vp-marketing for Northwestern Mutual, said in a statement. "Planning is an essential component to success, whether you are on or off the court. We help our clients plan for a secure financial future every day with our distinctive planning process."

Northwestern Mutual has had an corporate partnership with the NCAA since January 2012, including exclusivity in the life insurance, wealth management and retirement planning service categories.

Official NCAA corporate champions are AT&T, Capital One and Coca-Cola. In addition to Northwestern Mutual, official corporate partners are Allstate, Buffalo Wild Wings, Buick, Burger King, Enterprise, Infiniti, LG, Lowe’s, Nabisco, Northwestern Mutual, Reese’s (Hershey’s), Unilever and UPS.

Back to March Madness 2014

Back to Home Page