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QUICK HITS

• Weekend Box Office via Comscore: 
1. Tyler Perry's Boo 2! A Madea Halloween $21.6M
2. Geostorm $13.3M
3. Happy Death Day $9.4M
4. Blade Runner 2049 $7.2M
5. Only The Brave - Sony $6M
6. The Foreigner $5.5M
7. It $3.5M
8. The Snowman 3.4M
9. American Made $3.2M
10. Kingsman: The Golden Circle $3M

• The NFL has unveiled the Super Bowl Ticket Giveaway, an initiative this season to "surprise fans across the country with an invitation to attend Super Bowl LII in Minnesota on February 4, 2018. A total of 500 free tickets will be distributed under the program as a way to give back to dedicated NFL fans and provide them with a once-in-a-lifetime experience."
• Farmers Insurance has extended its alliance with PGA TOUR player Rickie Fowler for three years (2018-2020).  Fowler has been a brand ambassador since 2012. Fowler has been featured in the Farmers "We Know From Experience" advertising campaign, including the recent "Chauffeur Terrier" television commercial, along with other digital marketing platforms.

POLL POSITION
Hottest Marketing Event Oct. 2017
 
pollcode.com free polls
KEEPING SCORE

MLB 2017 Awards Schedule
• Oct. 26
Rawlings Gold Glove finalists on Twitter (12 PM. ET)
• Nov. 6
BBWAA Awards Finalists MLB Network
• Nov .7
Rawlings Gold Glove Awards ESPN (9 PM. ET)
• Nov. 9
Louisville Silver Sluggers MLB Network, (6 PM. ET)
• Nov. 10
Wilson Defensive Players of the Year MLB Network (6 PM. ET)
• Nov. 13
Jackie Robinson Rookies of the Year MLB Network (6 PM ET)
• Nov. 14
Managers of the Year MLB Network (6 PM. ET)
• Nov. 15
Cy Young Awards MLB Network( 6 PM ET)
• Nov. 16
Most Valuable Players MLB Network ( 6 PM ET)
• Nov. 17
Esurance MLB Awards MLB Network

BUY SELL

NBA Teams With Jersey-Patch Deals (To Date):

• Atlanta Hawks (Shareware)
• Boston Celtics (GE)
• Brooklyn Nets (Infor)
• Cleveland Cavaliers (Goodyear)
• Denver Nuggets (Western Union)
• Detroit Pistons (Flagstaff Bank)
• Golden State Warriors (Rakuten)
• Los Angeles Lakers (Wish)
• Miami Heat (Ultimate Software)
• Milwaukee Bucks (Harley Davidson)
• Minnesota Timberwolves (Fitbit)
• New York Knicks (Squarespace)
• Orlando Magic (Disney World)
• Philadelphia 76ers (StubHub)
• Sacramento Kings (Blue Diamond)
• Toronto Raptors (Sun Life)
• Utah Jazz (Qualtrics)
All patches will be 2.5 x 2.5 on the left side, with a Nike Swoosh logo on the right side.

SEARCH

NYSportsJournalism.com + Topic Of Requested Search

COLLEGE

Coaches Make ACS Call
NCAA Plans '18 Final 4
Final Four '22 In NOLA
Cancer Drives Home
Nissan House Open

Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#46Ul8rBF4XpB4lo0.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#JZxA5jXY4rCwemgZ.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#JZxA5jXY4rCwemgZ.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#46Ul8rBF4XpB4lo0.99
Monday
Mar172014

Northwestern Mutual Ensures Eyes Of March During Men's, Women's Hoop Tourneys

By Barry Janoff

March 17, 2014: Northwestern Mutual has punched its marketing ticket for both the NCAA Div. I Men's And Women's Basketball Tournaments, with multi-layered activation that is set to encompass TV, Internet, social media, on-site activation at both Final Four events and, in a look ahead, an opportunity to win tickets to the 2015 Final Four.

Northwestern Mutual, an official corporate partner of the NCAA, will focus a chunk of its efforts around original content, including Northwestern Mutual Presents Planning for Success, a 30-minute special that will look at the role that "preparation, style and execution play in the success of prominent NCAA coaches"; and Team Confidential, which features coaches discussing various issues relative to preparation and planning  for the NCAA championship.

Two main spots, "Build" and "Earn," have previously aired. Both will run on-air and online.

The Milwaukee-based insurance firm will have significant presence at the bookend events of the tournament, Northwestern Mutual will be primary sponsor of the men's First Four games on truTV, to be played March 18-19 in the University of Dayton (Ohio) Arena.

Mutual will then sponsor local events in Dallas and North Texas, site of the men's Final Four, April 5-7 in AT&T Stadium; and Nashville, site of the women's Final Four in Bridgestone Arena, April 6-8.

The weeks in between will include TV on CBS, TNT, TBS, and truTV; and Web and mobile advertising on NCAA March Madness Live, which provides multi-screen digital access to all 67 games of the men's basketball tournament.

The Northwestern Mutual "NCAA Madness Bracket Challenge" is offering a trip to the Men's Div. I 2015 Final Four in Indianapolis. (Details here.)

In Dallas, the company will be presenting sponsor of the 2014 Coaches vs. Cancer Coaches Huddle, on April 4, Final Four Friday, a fundraising event in Dallas attended by former and current NCAA basketball coaches.

Also in Dallas, the Northwestern Mutual Road to the Final Four 5K is scheduled for April 5. Both events will benefit pediatric cancer research through the American Cancer Society.

In Nashville, Northwestern Mutual will be presenting sponsor for the 4Kay Run, held in honor of the late Kay Yow, North Carolina State head women's basketball coachwho passed away from cancer in 2009. Proceeds benefit cancer research through the Kay Yow Cancer Fund.

"As a corporate NCAA partner, we've found substantial opportunities around March Madness that are a great fit for our company and the communities we serve."

"Since we joined the NCAA as a corporate partner, we've found substantial opportunities around March Madness that are a great fit for our company and the communities we serve," Conrad York, vp-marketing for Northwestern Mutual, said in a statement. "Planning is an essential component to success, whether you are on or off the court. We help our clients plan for a secure financial future every day with our distinctive planning process."

Northwestern Mutual has had an corporate partnership with the NCAA since January 2012, including exclusivity in the life insurance, wealth management and retirement planning service categories.

Official NCAA corporate champions are AT&T, Capital One and Coca-Cola. In addition to Northwestern Mutual, official corporate partners are Allstate, Buffalo Wild Wings, Buick, Burger King, Enterprise, Infiniti, LG, Lowe’s, Nabisco, Northwestern Mutual, Reese’s (Hershey’s), Unilever and UPS.

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