Top
NEWS REAL

The newly unveiled logo for the Paris 2024 Summer Olympic and Paralympics Games combines two iconic symbols associated with the Games – a gold medal and the Olympic torch – which combine to form an image of Marianne, a female figure representing the French Republic  This is the first time the Olympic logo will be shared with the Paralympic Games.

• The late golf icon Arnold Palmer will be commemorated with a Forever Stamp from the U.S. Postal Service in 2020. The stamp features James Drake's action photo of Palmer at the 1964 U.S. Open at Congressional Country Club in Bethesda, Md. Art director Antonio Alcalá designed the stamp.

• Dr Teal's Epsom Salts has signed All Pro TE Jason Witten (Dallas Cowboys) and two-time defending Defensive Player of the Year Aaron Donald (Los Angeles Rams) to explain in marketing the “benefits of balancing rigorous workouts with regimented muscle recovery in order to achieve and maintain peak performance.”

• Sacramento, California's capital city, has been awarded an MLS expansion team with Sacramento Republic FC becoming the league's 29th team and beginning play in MLS in 2022. The club will build a new, $300 million, 20,100-seat soccer stadium in the downtown Railyards District. 

• The Professional Baseball Agreement between MLB and minor league teams expires at the end of the 2020 season. But if a new MLB proposal were to become reality, more than three dozen cities with affiliated minor league teams will lose those teams a year from now and thousands of minor league players will be out of work as well. Full story here.

• Halloween this year is Oct. 31, and retailers, marketers and consumers are ready for another season of trick-or-treat. Total spend on Halloween 2019 is expected to reach $8.8 billion according to the National Retail Federation, Washington, DC. Full story here. 

POLL POSITION

Rock & Roll Hall of Fame 2020 Nominees

• Pat Benatar
• Dave Matthews Band
• Depeche Mode
• Doobie Brothers
• Whitney Houston
• Judas Priest
• Kraftwerk
• MC5
• Motorhead
• Nine Inch Nails
• Notorious B.I.G.
• Rufus feat. Chaka Khan
• Todd Rundgren
• Soundgarden
• T. Rex
• Thin Lizzy

VOTE HERE

KEEPING SCORE

Most Popular NBA Player Jerseys (based on eBay sales October 2018-October 2019)
1. LeBron James Los Angeles Lakers
2. Stephen Curry Golden State Warriors
3. Kyrie Irving Brooklyn Nets
4. Giannis Antetokounmpo Milwaukee Bucks
5. Kevin Durant Brooklyn Nets
6. Dwyane Wade Miami Heat (retired)
7. Kawhi Leonard Los Angeles Clippers
8. Zion Williamson New Orleans Pelicans
9. Carmelo Anthony (most recently with Houston Rockets)
10. Russell Westbrook Houston Rockets

Most Popular Player Merchandise (based on eBay sales October 2018-October 2019)
1. LeBron James Los Angeles Lakers
2. Stephen Curry Golden State Warriors
3. Kevin Durant Brooklyn Nets
4. Kyrie Irving Brooklyn Nets
5. Giannis Antetokounmpo Milwaukee Bucks
6. Paul George Los Angeles Clippers
7. James Harden Houston Rockets
8. Dwyane Wade Miami Heat (retired)
9. Kawhi Leonard Los Angeles Clippers
10. Russell Westbrook Houston Rockets
SOURCE: STUBHUB.COM

BUY SELL

Weekend Box Office Oct. 18-20
1. Maleficent: Mistress Of Evil $36M
2. Joker $29.2M
3. Zombieland 2 $26.7M
4. Addams Family $16M
5. Gemini Man $8.5M
6. Abominable $3.5M
7. Downton Abbey $3M
8. Judy $2M
9. Hustlers $2M
10. It 2 $1.5M
BoxOfficeMojo.com

SEARCH

NYSportsJournalism.com + Topic Of Requested Search

New Balance Kawhi Reign See More Ads Below

COLLEGE

BodyArmor Into NCAA
No. 1 Colleges Since '92
Notre Dame Builds Brand
Cancer Drives Home
Men's Hoops Are 'Toxic'

Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#46Ul8rBF4XpB4lo0.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#JZxA5jXY4rCwemgZ.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#JZxA5jXY4rCwemgZ.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#46Ul8rBF4XpB4lo0.99
Channel Chasers

NFL UK 2019
• Oct. 27  Cincinnati Bengals v Los Angeles Rams Wembley Stadium
• Nov. 3 Houston Texans v Jacksonville Jaguars Wembley Stadium

NFL Mexico 2019
• Nov. 18 Kansas City  Chiefs v Los Angeles Chargers Mexico City Estadio Azteca (ESPN Monday Night Football)

NBA 2019 Opening Nights
• Oct. 22 New Orleans Pelicans vs. Toronto Raptors TNT 8 PM (ET)
• Oct. 22 Los Angeles Lakers vs. Los Angeles Clippers TNT 10:30 PM (ET)

• Oct. 23 Boston Celtics vs. Philadelphia 76ers ESPN 8 PM (ET)
• Oct. 23 Denver Nuggets vs. Portland Trail Blazers ESPN 10 PM (ET)

Monday
Mar172014

Northwestern Mutual Ensures Eyes Of March During Men's, Women's Hoop Tourneys

By Barry Janoff

March 17, 2014: Northwestern Mutual has punched its marketing ticket for both the NCAA Div. I Men's And Women's Basketball Tournaments, with multi-layered activation that is set to encompass TV, Internet, social media, on-site activation at both Final Four events and, in a look ahead, an opportunity to win tickets to the 2015 Final Four.

Northwestern Mutual, an official corporate partner of the NCAA, will focus a chunk of its efforts around original content, including Northwestern Mutual Presents Planning for Success, a 30-minute special that will look at the role that "preparation, style and execution play in the success of prominent NCAA coaches"; and Team Confidential, which features coaches discussing various issues relative to preparation and planning  for the NCAA championship.

Two main spots, "Build" and "Earn," have previously aired. Both will run on-air and online.

The Milwaukee-based insurance firm will have significant presence at the bookend events of the tournament, Northwestern Mutual will be primary sponsor of the men's First Four games on truTV, to be played March 18-19 in the University of Dayton (Ohio) Arena.

Mutual will then sponsor local events in Dallas and North Texas, site of the men's Final Four, April 5-7 in AT&T Stadium; and Nashville, site of the women's Final Four in Bridgestone Arena, April 6-8.

The weeks in between will include TV on CBS, TNT, TBS, and truTV; and Web and mobile advertising on NCAA March Madness Live, which provides multi-screen digital access to all 67 games of the men's basketball tournament.

The Northwestern Mutual "NCAA Madness Bracket Challenge" is offering a trip to the Men's Div. I 2015 Final Four in Indianapolis. (Details here.)

In Dallas, the company will be presenting sponsor of the 2014 Coaches vs. Cancer Coaches Huddle, on April 4, Final Four Friday, a fundraising event in Dallas attended by former and current NCAA basketball coaches.

Also in Dallas, the Northwestern Mutual Road to the Final Four 5K is scheduled for April 5. Both events will benefit pediatric cancer research through the American Cancer Society.

In Nashville, Northwestern Mutual will be presenting sponsor for the 4Kay Run, held in honor of the late Kay Yow, North Carolina State head women's basketball coachwho passed away from cancer in 2009. Proceeds benefit cancer research through the Kay Yow Cancer Fund.

"As a corporate NCAA partner, we've found substantial opportunities around March Madness that are a great fit for our company and the communities we serve."

"Since we joined the NCAA as a corporate partner, we've found substantial opportunities around March Madness that are a great fit for our company and the communities we serve," Conrad York, vp-marketing for Northwestern Mutual, said in a statement. "Planning is an essential component to success, whether you are on or off the court. We help our clients plan for a secure financial future every day with our distinctive planning process."

Northwestern Mutual has had an corporate partnership with the NCAA since January 2012, including exclusivity in the life insurance, wealth management and retirement planning service categories.

Official NCAA corporate champions are AT&T, Capital One and Coca-Cola. In addition to Northwestern Mutual, official corporate partners are Allstate, Buffalo Wild Wings, Buick, Burger King, Enterprise, Infiniti, LG, Lowe’s, Nabisco, Northwestern Mutual, Reese’s (Hershey’s), Unilever and UPS.

Back to March Madness 2014

Back to Home Page