Top
QUICK HITS

, the official car and SUV of launch a "fully integrated and multidimensional  campaign that will communicate its 'Better Drives Us' philosophy and introduce consumers to the newest vehicles in its lineup." This will be Hyundai's 10th Super Bowl appearance in 11 years.
• The NBA has named Indianapolis as the site for the 2021 All-Star Game, to be played in Bankers Life Fieldhouse on Feb. 14. The next three NBA All-Star Games are in Los Angeles (Staples Center, Feb. 18, 2018), Charlotte (Spectrum Center. Feb. 17, 2019) and Chicago (United Center, Feb. 16, 2020). Cleveland said it would seek to host the 2022 game, which could be the 75th anniversary of the NBA event.
• The Disney Co. is acquiring major assets of 21st Century Fox for $52.4 billion. 21st Century Fox said it would spinoff "Fox Broadcasting Co., Fox Sports, Fox News, Fox Television Stations and a handful of other assets into a new company." The deal brings to Disney key assets of major properties it did not own, including Marvel's X-Men and the first movie in the Star Wars franchise (Star Wars: A New Hope). Also included is FX Networks, National Geographic, 300-plus international channels, 22 regional sports networks and Fox’s 30% stake in Hulu.

POLL POSITION
BEST ALL-STAR GAME
 
pollcode.com free polls
KEEPING SCORE

Top-Selling NBA Jerseys Dick's Sporting Goods (Season to Date)

1. LeBron James Cleveland Cavaliers
2. Stephen Curry Golden State Warriors
3. Kevin Durant Golden State Warriors

4. Russell Westbrook Oklahoma City Thunder
5. Joel Embid Philadelphia 76ers
6. Kristaps Porzingas New York Knicks
7. Giannis Antetokounmpo Milwaukee Bucks

8. James Harden Houston Rockets
9. Ben Simmons Philadelphia 76ers
10. Isaiah Thomas Cleveland Cavaliers
11. Kawhi Leonard San Antonio Spurs
12. Gordon Heyward Boston Celtics
13. Kevin Love Cleveland Cavaliers
14. Karl-Anthony Towns Minnesota Timberwolves
15. Al Horford Boston Celtics

SOURCE: DICK'S SPORTING GOODS

BUY SELL

TOP SEARCHES IN U.S. ON GOOGLE 2017

Lists are based on search terms that had a high spike in traffic in 2017 as compared to 2016.
Athletes
1. Floyd Mayweather
2. Gordon Hayward
3. Aaron Boone
4. Paul George
5. Tony Romo
6. Aaron Judge
7. Gonzo Ball
8. Carmelo Anthony
9. Sergio Gracchia
10. Isaiah Thomas

Professional Sports Teams
1. New York Yankees
2. Houston Astros
3. Boston Celtics
4. Los Angeles Dodgers
5. Atlanta Falcons
6. Dallas Cowboys
7. New England Patriots
8. Pittsburgh Steelers
9. Houston Rockets
10. Philadelphia Eagles

SOURCE: GOOGLE

SEARCH

NYSportsJournalism.com + Topic Of Requested Search

COLLEGE

CFB Title Games '21-24
No. 1 Colleges Since '92
NCAA: More Health $$$
Cancer Drives Home
NCAA Reballs Madness

Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#46Ul8rBF4XpB4lo0.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#JZxA5jXY4rCwemgZ.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#JZxA5jXY4rCwemgZ.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#46Ul8rBF4XpB4lo0.99
Wednesday
Dec012010

Are The Brooklyn-Bound Nets Driving The NBA's Worldwide Marketing Strategy?

By Barry Janoff, Executive Editor

December 1, 2010: The NBA's marketing foray into China and Europe continues to build, with teams and players finding  ways to tap into a hoops-centric market that industry analysts indicate has topped 300 million fans.

The latest partnerships come from the Nets, a franchise struggling on the court but scoring in marketing and sponsorship deals both domestic and global. Adding to its array of international partnerships, team ownership has signed new sponsorship alliances with Peak, among China's leading sportswear and shoe companies, and Zippo lighters.

Financial terms of the deals were not disclosed. The partnerships are part of the strategy of Nets' majority owner Mikhail Prokhorov, a businessman and entrepreneur in his native Russia who is the first foreign-born owner of an NBA team, to turn the Nets into "the first global team in the NBA."

Peak, which in October 2008 became the Nets first partner based in China, has signed a deal that includes courtside, baseline, LED and center-scoreboard signage  during Nets home games at the Prudential Center, including regular season home games that will be broadcast in China this season.

In a separate deal, Zippo will receive "a variety of sponsorship entitlements" during the 2010-11 NBA season, including courtside signage during Nets home games, advertising local radio broadcasts of Nets games and advertising on the Nets' English and Russian official team Web sites.

Peak, which recently opened its first U.S. office in Los Angeles, includes among its NBA endorsers Jason Kidd, Shane Battier, Ron Artest, Darnell Jackson and Sasha Vujacic, according to the Peak Web site.

“Peak and Zippo are exciting international brands that align perfectly with our global objectives,” Brett Yormark, Nets CEO, said in a statement. “While we continue the globalization of the team, we also remain committed to serving as a marketing solution for international partners. As we form these alliances, it is clear that our message of providing value is resonating throughout the international business community.”

According to Jim Xu, CEO for Peak, “We are excited to continue in a partnership with the Nets and realize the powerful benefits of building our business through Nets Basketball in the U.S.’ No. 1 media market."

Zippo, which sells its product line in more than 160 countries, views the Nets alliance as a doorway to building global sales. “Aligning with the Nets gives us traction in two key markets in Russia and the United States,” David Warfel, Zippo’s global marketing director, said in a statement. “Our strategy of product diversification and foreign market penetration can be realized through this partnership. We can leverage our entitlements to promote our Outdoor Line in the U.S. and build awareness in Russia.”

"While we continue the globalization of the team, we also remain committed to serving as a marketing solution for international partners."

The Nets are fast-tracking their strategy to become a global brand, which should help boost their fan and marketing base when the franchise moves from New Jersey to its new Barclays Center arena in Brooklyn, NY, scheduled for 2012. U.K.-based Barclays, which paid $400 million for a 20-year naming rights deal, is on board with the Nets' global tactics. The team also extended its international reach in October via sponsorship alliances with Aeroflot, Russia’s leading air carrier, and with vodka brand Stolichnaya.

In addition to their pre-season games in China and a pre-season stop in Russia in October, the team will playing in the NBA’s first-ever regular season games in Europe in March when they face the Toronto Raptors in London in a pair of games at the O2, which in 2012 will host basketball games during the Summer Olympics.

China Keeps Calling, The NBA Keeps Answering

What Jersey Sales In China Tell Us About The NBA's Global Reach

Nets At Forefront Of NBA's Global Marketing Spirit


Back To NBA

Back to Home Page´╗┐