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QUICK HITS

• Nascar and Goodyear have extended their alliance under which Goodyear is the exclusive tire company for Nascar's top three racing series, which dates back to 1954.
• UFC said that Cris "Cyborg" Justino would defend her UFC women's featherweight title against Holly Holm at UFC 219 in T-Mobile Arena, Las Vegas, on Dec. 30. Holms knocked out the previously unbeaten Ronda Rousey in 2015 to win the UFC women's bantamweight title but lost the belt to Miesha Tate.
• José Altuve of the Houston Astros named 2017 AL MVP.
• Giancarlo Stanton of the Miami Marlins named 2017 NL MVP.
has signed a five-year extension with to continue as "Official Fan-to-Fan Ticket Marketplace" for and the 30 clubs. "A valuable partner for our teams and their fans over the past decade."
• As a complement to NBC’s primary broadcast of the Monster Energy Nascar Cup Series Championship race from Homestead-Miami Speedway on Nov. 19,  NBCSN’s Hot Pass telecast will offer simultaneous live coverage dedicated to each of the Championship four drivers — Brad Keselowski, Martin Truex Jr., Kevin Harvick and Kyle Busch — as well as Dale Earnhardt Jr. in his final Nascar Cup Series race.

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Hottest Marketing Event Oct. 2017
 
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KEEPING SCORE

TCS NYC Marathon InfoGraphics
• Average age of participants Nov. 5, 2017: 41.2 years old
• 11,696 participants will represent their running clubs
• More than 50,000 people will cross the finish line
• 305 runners will celebrate their birthday on Marathon Day
• Cost to take a taxi on the NYC Marathon 26.2 mile route: $68.50 (no traffic)
• The biggest and smallest includes on the race route are both on the Verrazano Bridge
• Number of hot dog vendor carts needed to cove the course: 34,584
• Number of intersections crossed by Marathon runners: 300
• Number of times needed to climb 104 stories of One World Trade Center to complete a marathon: 101+
• Size running shoe needed for the Statue of Liberty: 879

SOURCE: TCS NYC MARATHON

BUY SELL

Top-Selling MLB Jerseys (MLBShop.com)

1. George Springer Houston Astros
2. Justin Verlander Houston Astros
3. Anthony Rizzo Chicago Cubs
4. Yasiel Puig Los Angeles Dodgers
5. Francisco Lindor Cleveland Indians
6. José Altuve Houston Astros
7. Enrique Hernandez Los Angeles Dodgers
8. Clayton Kershaw Los Angeles Dodgers
9. Ernie Banks Chicago Cubs
10. David Ortiz Boston Red Sox
SOURCE: MLBSHOP.COM

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Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#46Ul8rBF4XpB4lo0.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#JZxA5jXY4rCwemgZ.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#JZxA5jXY4rCwemgZ.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#46Ul8rBF4XpB4lo0.99
Wednesday
Dec012010

Are The Brooklyn-Bound Nets Driving The NBA's Worldwide Marketing Strategy?

By Barry Janoff, Executive Editor

December 1, 2010: The NBA's marketing foray into China and Europe continues to build, with teams and players finding  ways to tap into a hoops-centric market that industry analysts indicate has topped 300 million fans.

The latest partnerships come from the Nets, a franchise struggling on the court but scoring in marketing and sponsorship deals both domestic and global. Adding to its array of international partnerships, team ownership has signed new sponsorship alliances with Peak, among China's leading sportswear and shoe companies, and Zippo lighters.

Financial terms of the deals were not disclosed. The partnerships are part of the strategy of Nets' majority owner Mikhail Prokhorov, a businessman and entrepreneur in his native Russia who is the first foreign-born owner of an NBA team, to turn the Nets into "the first global team in the NBA."

Peak, which in October 2008 became the Nets first partner based in China, has signed a deal that includes courtside, baseline, LED and center-scoreboard signage  during Nets home games at the Prudential Center, including regular season home games that will be broadcast in China this season.

In a separate deal, Zippo will receive "a variety of sponsorship entitlements" during the 2010-11 NBA season, including courtside signage during Nets home games, advertising local radio broadcasts of Nets games and advertising on the Nets' English and Russian official team Web sites.

Peak, which recently opened its first U.S. office in Los Angeles, includes among its NBA endorsers Jason Kidd, Shane Battier, Ron Artest, Darnell Jackson and Sasha Vujacic, according to the Peak Web site.

“Peak and Zippo are exciting international brands that align perfectly with our global objectives,” Brett Yormark, Nets CEO, said in a statement. “While we continue the globalization of the team, we also remain committed to serving as a marketing solution for international partners. As we form these alliances, it is clear that our message of providing value is resonating throughout the international business community.”

According to Jim Xu, CEO for Peak, “We are excited to continue in a partnership with the Nets and realize the powerful benefits of building our business through Nets Basketball in the U.S.’ No. 1 media market."

Zippo, which sells its product line in more than 160 countries, views the Nets alliance as a doorway to building global sales. “Aligning with the Nets gives us traction in two key markets in Russia and the United States,” David Warfel, Zippo’s global marketing director, said in a statement. “Our strategy of product diversification and foreign market penetration can be realized through this partnership. We can leverage our entitlements to promote our Outdoor Line in the U.S. and build awareness in Russia.”

"While we continue the globalization of the team, we also remain committed to serving as a marketing solution for international partners."

The Nets are fast-tracking their strategy to become a global brand, which should help boost their fan and marketing base when the franchise moves from New Jersey to its new Barclays Center arena in Brooklyn, NY, scheduled for 2012. U.K.-based Barclays, which paid $400 million for a 20-year naming rights deal, is on board with the Nets' global tactics. The team also extended its international reach in October via sponsorship alliances with Aeroflot, Russia’s leading air carrier, and with vodka brand Stolichnaya.

In addition to their pre-season games in China and a pre-season stop in Russia in October, the team will playing in the NBA’s first-ever regular season games in Europe in March when they face the Toronto Raptors in London in a pair of games at the O2, which in 2012 will host basketball games during the Summer Olympics.

China Keeps Calling, The NBA Keeps Answering

What Jersey Sales In China Tell Us About The NBA's Global Reach

Nets At Forefront Of NBA's Global Marketing Spirit


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