Chew On This: Paul Chibe, Anheuser-Busch's New CMO Comes From Wrigley

Paul ChibeMay 11, 2011: Anheuser-Busch is finally stuck on the person who will head up the brewer's U.S. marketing efforts — Paul Chibe, a marketing veteran who most recently spent more than a decade with Wm. Wrigley Jr. Co.

Chibe is scheduled to start at Anheuser-Busch on June 1. He left Wrigley in late February, according to the company.

Anheuser-Busch brand Bud Light this year became the official beer sponsor of the NFL. replacing Coors Light. Anheuser-Busch also has individual deals with 28 NFL teams an is the exclusive Super Bowl broadcast partner with each of the network's that airs the game.

In addition, Anheuser-Busch has a marketing deal with Major League Baseball, 26 MLB teams and the NBA, according to the company.

Chibe fills a spot vacant since January, when Keith Levy, the company's vp-marketing in the U.S., departed to "pursue other opportunities." Levy, who had been with the company since 1987, assumed some of the market duties that became available when Tony Ponturo, the company's vp-global media and sports marketing, departed in December 2008.

In 2008, Anheuser-Busch merged with InBev, creating the world's largest brewer by sales.

According to St. Louis-based Anheuser-Busch, U.S. marketing had fallen on an interim basis under the auspices of Frank Abenante, global vp-brands and insights. The beer maker said that Abenante would continue to work with Dave Peacock, U.S. commercial division head, "until Chibe's transition is completed."

Chibe worked at Chicago-base Wrigley for more than 11 years, most recently as GM and vp-gum and mints division in the U.S.

Chibe's resume also includes marketing and new products at PepsiCo's Quaker Oats and six years at Leaf International, which manufactures such candies as Whoppers, Milk Duds, PayDay and Jolly Rancher.

Anheuser-Busch Marketing Getting Rebrewed As Levy Departs

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