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What Are You Watching In June 2018?
 
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• Topps, the exclusive trading card partner of MLB, has named retired slugger David Ortiz as a spokesperson and Topps Now "lead scout." In this role, "Ortiz will work with the Topps team in picking the best moments of the MLB season and support Topps' initiatives throughout the year, including National Baseball Card Day."

• On Location Experiences, the official hospitality partner for the NFL, said that premium ticket and hospitality packages for Super Bowl LIII are now available for purchase at NFLOnLocation.com. Super Bowl LIII will be played in Mercedes-Benz Stadium, Atlanta on Feb. 3, 2019.  “Excitement for Super Bowl LIII in Atlanta next year is already building, and we’re proud to be part of it,” said John Collins, CEO of On Location Experiences.

• Reebok has named Karen Reuther as global creative director. Reuther will head brand- and consumer-focused creative leadership across all design disciplines for Reebok, including working alongside product and marketing teams to deliver innovative, performance-led products for consumers across both fitness and lifestyle sides of the brand.  
KEEPING SCORE

Top-Selling MLB Jerseys (Jan.-May 2018)

1. Jose Altuve Houston Astros
2. Aaron Judge New York Yankees
3. Clayton Kershaw Los Angeles Dodgers
4. Giancarlo Stanton New York Yankees
5. George Springer Houston Astros
6. Anthony Rizzo Chicago Cubs
7. Kris Bryant Chicago Cubs
8. Shohei Otani Los Angeles Angels
9. Carlos Corea Hoston Astros
10. Mookie Betts Boston Red Sox
11. Mike Trout Los Angeles Angels
12. Cody Bellinger Los Angeles Dodgers
13. Buster Posey San Francisco Giants
14. Javier Baez Chicago Cubs

SOURCE: MLBShop.com

BUY SELL

WEEKEND BOX OFFICE (June 15-17)

1. Incredibles 2 - Disney - $180 M ($231.5M worldwide)
2. Ocean's 8 - Warner Bros. - $19.6M
3. Tag - Warner Bros. - $14.6M
4. Solo: A Star Wars Story - Disney - $9.1M
5. Deadpool 2 - 20th Century Fox - $8.8M
6. Hereditary - A24 - $7M
7. Superfly - Sony - $6.3M
8. Avengers: Infinity War - Disney - $5.3M
9. Adrift - STX Entertainment - $2.1M
10. Book Club - Paramount - $1.9M
11. A Wrinkle In Time - Disney - $1.8M
12. Gotti - Vertical Entertainment - $1.7M

NOTE: Jurassic World: Fallen Kingdom - Universal $173.6M international (opens in U.S. June 22)

SOURCE: COMSCORE.com

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Men's Hoops Are 'Toxic'
No. 1 Colleges Since '92
Notre Dame Builds Brand
Cancer Drives Home
CFB Title Games '21-24

Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#46Ul8rBF4XpB4lo0.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#JZxA5jXY4rCwemgZ.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#JZxA5jXY4rCwemgZ.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#46Ul8rBF4XpB4lo0.99

Entries in Anheuser-Busch (1)

Wednesday
May112011

Chew On This: Paul Chibe, Anheuser-Busch's New CMO Comes From Wrigley

Paul ChibeMay 11, 2011: Anheuser-Busch is finally stuck on the person who will head up the brewer's U.S. marketing efforts — Paul Chibe, a marketing veteran who most recently spent more than a decade with Wm. Wrigley Jr. Co.

Chibe is scheduled to start at Anheuser-Busch on June 1. He left Wrigley in late February, according to the company.

Anheuser-Busch brand Bud Light this year became the official beer sponsor of the NFL. replacing Coors Light. Anheuser-Busch also has individual deals with 28 NFL teams an is the exclusive Super Bowl broadcast partner with each of the network's that airs the game.

In addition, Anheuser-Busch has a marketing deal with Major League Baseball, 26 MLB teams and the NBA, according to the company.

Chibe fills a spot vacant since January, when Keith Levy, the company's vp-marketing in the U.S., departed to "pursue other opportunities." Levy, who had been with the company since 1987, assumed some of the market duties that became available when Tony Ponturo, the company's vp-global media and sports marketing, departed in December 2008.

In 2008, Anheuser-Busch merged with InBev, creating the world's largest brewer by sales.

According to St. Louis-based Anheuser-Busch, U.S. marketing had fallen on an interim basis under the auspices of Frank Abenante, global vp-brands and insights. The beer maker said that Abenante would continue to work with Dave Peacock, U.S. commercial division head, "until Chibe's transition is completed."

Chibe worked at Chicago-base Wrigley for more than 11 years, most recently as GM and vp-gum and mints division in the U.S.

Chibe's resume also includes marketing and new products at PepsiCo's Quaker Oats and six years at Leaf International, which manufactures such candies as Whoppers, Milk Duds, PayDay and Jolly Rancher.

Anheuser-Busch Marketing Getting Rebrewed As Levy Departs

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