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What Are You Watching In April 2018
 
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QUICK HITS

• NBC Sports Nascar analyst Dale Earnhardt Jr. and his wife Amy, an interior designer, "will transform a dilapidated 150-year-old historic home in Key West, Fla., into a gorgeous coastal retreat" in DIY Network’s new series, Renovation Realities: Dale Jr. & Amy. The four-episode series premieres Saturday, June 2.

• The National September 11 Memorial & Museum and NHL Hall of Famer Mark Messier announced a new special exhibition, “Comeback Season: Sports After 9/11,” which explores how “sports and athletes helped to unite the country, console a grieving nation and give us a reason to cheer again following the 2001 attacks.” Opens June 27. Details here.

• Athletes First, a sports agency that represents such athletes as Aaron Rodgers, Clay Matthew, Nick Foles, Josh Norman, Jamaal Charles and Deshaun Watson; and coaches including Jason Garrett and Urban Meyer, is launching Athletes First Partners (A1P), an international sales and marketing services company.

A1P's said its first client is Think450, the for-profit subsidiary of the National Basketball Players Assn., for which it would “help monetize collective sponsorship, licensing and content opportunities” on behalf of the 450 professional NBA players the Union represents.

Athletes First co-founder and president Brian Murphy will serve as CEO of A1P. Former NFL and Nascar executive Jim O'Connell will be president. Full story here.

KEEPING SCORE

Top Selling NBA Footwear
1. LeBron James Nike
2. Under Armour Footwear
3. Chris Paul Nike Jordan
4. Kevin Durant Nike
5. Converse Shoes
6. Slide Sandals
7. Carmelo Anthony Nike Jordan
8. Stephen Curry Under Armour
9. Jordan Shoes
10. Stance Socks

SOURCE Store.NBA.com

BUY SELL

WEEKEND BOX OFFICE (April 20-22)
1. A Quiet Place $22M
2. Rampage $21M
3. I Feel Pretty $16.2M
4. Super Troopers 2 $14.7M
5. Blumhouse's Truth or Dare $7.9M
6. Ready Player One $7.5M
7. Blockers $6.9M
8. Black Panther $4.6M
9. Traffik $3.9M
10. Isle of Dogs $3.4M
SOURCE COMSCORE

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Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#46Ul8rBF4XpB4lo0.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#JZxA5jXY4rCwemgZ.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#JZxA5jXY4rCwemgZ.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#46Ul8rBF4XpB4lo0.99

Entries in Wrigley (1)

Wednesday
May112011

Chew On This: Paul Chibe, Anheuser-Busch's New CMO Comes From Wrigley

Paul ChibeMay 11, 2011: Anheuser-Busch is finally stuck on the person who will head up the brewer's U.S. marketing efforts — Paul Chibe, a marketing veteran who most recently spent more than a decade with Wm. Wrigley Jr. Co.

Chibe is scheduled to start at Anheuser-Busch on June 1. He left Wrigley in late February, according to the company.

Anheuser-Busch brand Bud Light this year became the official beer sponsor of the NFL. replacing Coors Light. Anheuser-Busch also has individual deals with 28 NFL teams an is the exclusive Super Bowl broadcast partner with each of the network's that airs the game.

In addition, Anheuser-Busch has a marketing deal with Major League Baseball, 26 MLB teams and the NBA, according to the company.

Chibe fills a spot vacant since January, when Keith Levy, the company's vp-marketing in the U.S., departed to "pursue other opportunities." Levy, who had been with the company since 1987, assumed some of the market duties that became available when Tony Ponturo, the company's vp-global media and sports marketing, departed in December 2008.

In 2008, Anheuser-Busch merged with InBev, creating the world's largest brewer by sales.

According to St. Louis-based Anheuser-Busch, U.S. marketing had fallen on an interim basis under the auspices of Frank Abenante, global vp-brands and insights. The beer maker said that Abenante would continue to work with Dave Peacock, U.S. commercial division head, "until Chibe's transition is completed."

Chibe worked at Chicago-base Wrigley for more than 11 years, most recently as GM and vp-gum and mints division in the U.S.

Chibe's resume also includes marketing and new products at PepsiCo's Quaker Oats and six years at Leaf International, which manufactures such candies as Whoppers, Milk Duds, PayDay and Jolly Rancher.

Anheuser-Busch Marketing Getting Rebrewed As Levy Departs

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