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NEWS REAL
• In response to the mass shooting that occurred in the early hours of August 4, 2019, The Dayton Foundation has established the Dayton Oregon District Tragedy Fund.

• NBC Sports Group and World Rugby today signed a four-year partnership to exclusively present the HSBC World Rugby Sevens Series across NBC Sports platforms in the U.S. through 2023. The HSBC Sevens Series was an NBC Sports property from 2010-2016.

• ESPN, X Games and MLB said that four more MLB clubs have joined the Shred Hate initiative, described as a “multi-faceted, innovative bullying prevention program striving to put an end to bullying in schools by encouraging youth to choose kindness.

The Boston Red Sox, New York Mets, New York Yankees and Oakland A’s will “support Shred Hate bullying prevention efforts and have the No Bully methodology implemented within select schools in their markets throughout the 2019-2020 academic year.”

The Los Angeles Dodgers and Pittsburgh Pirates are returning to the initiative for a second consecutive year. Other MLB clubs have also been part of the initiative, which launched in 2017.

• The Museum of Ice Cream — a hands-on destination that serves homemade ice cream and offers such activities as cookie carousel to a slide that leads into a pool filled with rainbow sprinkles — will add to its original (2016) San Francisco location with the opening of a second location, in New York City’s Soho (555 Broadway), spanning almost 25,000 square feet over three floors.

• On the same day that Naomi Osaka was named the No. 1 seed for the upcoming U.S. Open, the two-time Grand Slam winner has signed a deal with Hyperice, a recovery and performance technology brand that specializes in vibration and percussion fitness devices. She joins such athletes as Blake Griffin and Lindsey Vonn on the roster. Full story here.
 

• Kellogg's Frosted Flakes has signed a deal to become title sponsor for the renamed Tony the Tiger Sun Bowl.  The postseason CFB game will feature teams from the ACC and Pac-12 in the Sun Bowl, El Paso, Texas, on Dec. 31, 2019, and will air for the 52nd consecutive year on CBS. The game was known as the Hyundai Bowl from 2010-18.

• The NFL said the Pro Bowl would return to Orlando's Camping Ground Stadium for the fourth successive year, scheduled for Jan. 26, 2020. It will air live on ESPN and ESPN Deportes and be simulcast on ABC (3 PM ET). Full story here.

• Pete Frates and Pat Quinn, co-founders of ALS Ice Bucket Challenge, have launched with The ALS Assn. the 5th anniversary of “Challenge Me” with a “new call to action to reignite the passion and generosity of the millions of people who dumped ice water on their heads in the summer of 2014.”

POLL POSITION

XFL Teams (scheduled to begin play Februty 2020)

• Dallas Renegades
Globe Life Park

• Houston Roughnecks
TDECU Stadium

• Los Angeles Wildcats
Dignity Health Sports Park

• New York Guardians
MetLife Stadium

• St. Louis Battlehawks
The Dome

• Seattle Dragons
CenturyLink Field

• Tampa Bay Vipers
Raymond James Stadium

• Washington DC Defenders
Audi Field

KEEPING SCORE

The 32 men and 32 women who will be seeded in the singles draws at the 2019 U.S. Open (Aug. 26-Sept. 8) have named by the USTA:

U.S. Open Men’s Top Ten Seeds
1. Novak Djokovic, Serbia
2. Rafael Nadal, Spain
3. Roger Federer, Switzerland
4. Dominic Thiem, Austria
5. Daniil Medvedev, Russia
6. Alexander Zverev, Germany
7. Kei Nishikori, Japan
8. Stefanos Tsitsipas, Greece
9. Karen Khachanov, Russia
10. Roberto Bautista Agut, Spain

U.S. Open Women’s Top Ten Seeds
1. Naomi Osaka, Japan
2. Ashleigh Barty, Australia
3. Karolina Pliskova, Czech Republic
4. Simona Halep, Romania
5. Elina Svitolina, Ukraine
6. Petra Kvitova, Czech Republic
7. Kiki Bertens, Netherlands
8. Serena Williams, United States
9. Aryna Sabalenka, Belarus
10. Madison Keys, United States

BUY SELL

Weekend Box Office Aug. 23-25
1. Angel Has Fallen $21.3M
2. Good Boys $11.8M
3. Overcomer $8.2M
4. The Lion King $8.2M
5. Hobbs & Shaw $8.1M
6. Ready or Not $7.8M
7. Angry Birds 2 $6.4M
8. Scary Stories $6M
9. Dora and the Lost City of Gold $5.2M
10. Once Upon a Time in Hollywood $5M
Source: Box Office Mojo

SEARCH

NYSportsJournalism.com + Topic Of Requested Search

8-3-19 El Paso Relief Fund See More Ads Below

COLLEGE

BodyArmor Into NCAA
No. 1 Colleges Since '92
Notre Dame Builds Brand
Cancer Drives Home
Men's Hoops Are 'Toxic'

Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#46Ul8rBF4XpB4lo0.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#JZxA5jXY4rCwemgZ.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#JZxA5jXY4rCwemgZ.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#46Ul8rBF4XpB4lo0.99
Channel Chasers

NFL UK 2019
• Oct. 6 Chicago Bears v Oakland Raiders Tottenham Hotspur Stadium
• Oct. 13 Carolina Panthers v Tampa Bay Buccaneers Tottenham Hotspur Stadium
• Oct. 27  Cincinnati Bengals v Los Angeles Rams Wembley Stadium
• Nov. 3 Houston Texans v Jacksonville Jaguars Wembley Stadium

NFL Mexico 2019
• Nov. 18 Kansas City  Chiefs v Los Angeles Chargers Mexico City Estadio Azteca (ESPN Monday Night Football).

Wednesday
Mar182015

AT&T Goes Old School With Shaq, Dr. J, Laettner In New March Madness Marketing

By Barry Janoff

March 17, 2015: If you are going into battle, even on the marketing landscape, it doesn't hurt to have proven warriors on your side.

AT&T, an official Corporate Champion partner of the NCAA, is revisiting its strategy of using basketball legends in marketing by featuring four of them to support the company's presence as a major player during March Madness and to tout its message of having the "strongest 4G LTE signal."

The four men all played in the NBA following stellar roles in past NCAA Tournaments:  Shaquille O'Neal (LSU 1989-92), Julius Erving (Massachusetts 1968-71), Clyde Drexler (Houston 1980-83) and Christian Laettner (Duke 1988-92).

Two years ago, an AT&T spot featured hoops legends Kareem Abdul-Jabbar, Bill Russell, Larry Bird and Earvin "Magic" Johnson, each of whom starred in college before going on to NBA Hall of Fame careers.

AT&T's multi-media campaign is anchored by a series of humorous spots in which the four icons bring their experiences and historical perspectives to the current games they are watching on TV, covering such issues as brackets, nicknames, upsets and Cinderella teams.

The campaign will also include and support such AT&T platforms as the U-Verse app, which enables people to watch live NCAA March Madness games on their TV, computer, tablet  or smartphone.

A stand-alone integrated campaign, "Where Will You Be?" includes a TV spot, "Beyond Madness," which shows that you don't have to miss history — here, a No. 16 seed finally beating a No. 1 seed (vaguely hinted to be Kentucky) — thanks to the U-verse app.

AT&T's presence during Final Four weekend in Indianapolis (April 3-6), where the Final Four and Championship Game will be played in Lucas Oil Stadium, includes on-site ads, activations and as presenting sponsor of the March Madness Music Fest, (along with co-Corporate Champions Coca-Cola and Capital One), which includes the AT&T Block Party.

This year's campaign follows spots from the 2014 Tournament that featured techies Charlie and Frank, who worked 24/7 to improve AT&T networks, links and other applications to help connect fans with the games.

AT&T has been an official partner of the NCAA since 2007. Between 2005-2014, 279 different marketers totaled some $7.5 billion worth of national TV ad expenditures, according to marketing and research firm Kantar Media, New York.
 
The Top Ten spenders since 2004: General Motors ($83.2 million), AT&T ($61.9 million), Coca-Cola ($41.7 million), Anheuser-Busch ($41.6 million), Capital One ($41.2 million), Samsung ($31.8 million), Southwest Airlines ($31.5 million), Volkswagen ($29.3 million), Allstate ($28.5 million) and Unilever ($27.7 million).

Since 2004, the top two categories in terms of marketing spend are automotive ($216.9 million, 19.1% of total spend) and telecommunications ($128.5 million, 11.3%), led by AT&T, Dish and Sprint.

Media exposure to NCAA corporate partners reached a record $112.8 million in 2014 from such elements as in-arena signage, on-air graphics and verbal mentions and fan and experiential activations. Capital One led here with $29 million in media exposure, followed by AT&T ($23 million), aided by having the 2014 Final Four and Championship Game played in AT&T Stadium in North Texas.

Spend for a 30-second spot is expected to set a new record during Final Four games on Turner Broadcasting's TBS and the Championship Game on CBS. The average price of a 30-second spot during the 2014 Championship Game was a record $1.5 million, a 5% increase over 2013 ($1.42 million), according to Kantar.

TV spots are from BBDO Worldwide siblings BBDO NY and BBDO Atlanta.

In "Strong Nickname," the discussion of how players got their nicknames leads to Shaq, not so light on his feet but still jiggy with the moves, demonstrating the origin of his nickname "The Big Dance."

In "Strong Team," the legends agree that the strongest teams geret to cut down the nets. But Laettner, who is lounging on a hammock, adds that you can't just rest on your laurels, even though, as he says somewhat smugly, "I literally made this hammock out of laurels so that I could rest on them." He then explains as he points to spots on the mesh-laced hammock, "This is the '91 championship net, this is the '92 championship net, these red, white and blue ones are from my backyard when I was a kid." The others silently agree that, as the recent biopic on ESPN related, I Hate Christian Laettner.

"Bracket Curls" finds Drexler curling a weight made in the shape of March Madness brackets.

"Upset" sees the guys talking about underdogs coming through in clutch times, which leads Shaq to state that during the Tournament you should follow the Cinderella team, which he illustrates with a glass slipper and by making a noise like a clopping horse, much to the dismay of the others.

The spot for U-verse, "Beyond Madness," encourages people to get the app so that even if they are away from their TV they won't miss history, as in this commercial when a No. 16 seed defeats a No. 1 seed for the first time in NCAA Tournament history — with the losing team looking a lot like Kentucky.

How AT&T Got $46M In Media Value From OSU Title Game

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