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deal w O via the NFL Players Inc. licensing- unit. "Since partnering in 2013, and have helped nearly 1,000 players connect with hundreds of brands to share campaigns, reaching more than 1 billion fans worldwide."

• The has named Shenzhen, as the host city for 2019-2028, a deal that includes the building of a 12K-seat venue, and doubling the prize money to $14M for the Top 8 singles players and Top 8 doubles teams.

• Overwatch League said that its first week of competition drew more than 10 million viewers via Twitch, MLG, and Chinese streaming partners ZhanQi TV, NetEase CC and Panda TV. Opening day had an average audience per minute of 408,000.

• Coca-Cola, International Speedway Corp. and Nascar have signed an extension to their partnerships under which Coca-Cola, would "continue its deep-rooted history in the sport by engaging racing fans across Nascar’s three national series and 12 ISC-operated race tracks" and events including the Coca-Cola 600 and the Coca-Cola 400. Coca-Cola-sponsored drivers include Austin Dillon, Denny Hamlin, Kyle Larson, Joey Logano, Ryan Newman, Daniel Suarez and Darrell “Bubba” Wallace Jr. Coca-Cola said it "has been involved with stock car racing for 50 years," and became an official partner with Nascar in 1998.

• NBC Olympics will debut Olympic Ice Presented by Toyota, a live, daily figure skating show airing nightly (7 PM ET) on NBCSN beginning Feb. 10 and continuing through Feb. 24. Live Olympic figure skating competition will follow the show in primetime. NBCOlympics.com and the NBC Sports app will present a digital-exclusive version of Olympic Ice Presented by Toyota immediately following prime-time coverage beginning Feb. 8.

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Top NBA All-Star Game Votes (To Date)
Eastern Conference
1.  Giannis Antetokounmpo (MIL) 863,416
2.  LeBron James (CLE) 856,080
3.  Kyrie Irving (BOS) 802,834
4.  Joel Embiid (PHI) 433,161
5. Kristaps Porzingis (NYK) 359,459
6.  DeMar DeRozan (TOR) 259,368
7.  Victor Oladipo (IND) 251,886
8.  Kevin Love (CLE) 221,969
9.  Ben Simmons (PHI) 210,085
10. John Wall (WAS) 175,990
Western Conference
1. Kevin Durant (GSW) 767,402
2. Stephen Curry (GSW) 735,115
3. James Harden (HOU) 602,040
4. Russell Westbrook (OKC) 438,469
5. Klay Thompson (GSW) 359,442
6. DeMarcus Cousins (NOP) 356,340
7. Draymond Green (GSW) 325,612
8. Manu Ginobili (SAS) 231,460
9. Kawhi Leonard (SAS) 212,650
10. Carmelo Anthony (OKC) 194,239

The 67th NBA All-Star Game will take place on Sunday, Feb. 18 at Staples Center in Los Angeles. TNT will televise (8 PM ET)

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Top-Selling NFL Jerseys By Team 2017 At Dick’s Sporting Goods
1. Dallas Cowboys
2. New England Patriots
3. Pittsburgh Steelers
4. Philadelphia Eagles
5. Denver Broncos
6. Carolina Panthers
7. New York Giants
8. Seattle Seahawks
9. Atlanta Falcons
10. Cincinnati Bengals
11. Houston Texans
12. Minnesota Vikings
13. Detroit Lions
14. Chicago Bears
15. Green Bay Packers
16. Oakland Raiders
17. Kansas City Chiefs
18. Baltimore Ravens
19. Washington Redskins
20. Arizona Cardinals

SOURCE: DICK'S SPORTING GOODS

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Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#46Ul8rBF4XpB4lo0.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#JZxA5jXY4rCwemgZ.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#JZxA5jXY4rCwemgZ.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#46Ul8rBF4XpB4lo0.99
Thursday
Jul142016

New Era Caps Deal As Founding Partner For L.A. Live, NHL Kings, Microsoft Theater

By Barry Janoff

July 13, 2016: New Era caps, already found on MLB, NFL and NBA fields and courts, is expanding its entertainment presence, signing a multi-year deal to become a founding partner and exclusive headwear provider for L.A. Live, the four-million sq. ft., $3 billion downtown Los Angeles sports, residential and entertainment district that includes Staples Center, the Grammy Museum and the L.A. broadcast center for ESPN.

As part of the deal, handled under the auspices of L.A. Live owner AEG (Anschutz Entertainment Group), New Era also becomes the exclusive headwear supplier for the NHL's Los Angeles Kings (which play in Staples Center), Microsoft Theater and The Novo by Microsoft, the latter two of which are also part of L.A. Live.

In addition, New Era is building its own permanent retail space in L.A. Live, a 3,160 sq. ft. New Era D-Lab, inside Staples Center.

New Era already has an alliance with Staples Center, which also is home to the NBA's Lakers and Clippers and WNBA Sparks.

Financial terms of the deal were not released.

"Working with AEG provides us an unparalleled opportunity to showcase and activate New Era's brand within the L.A. Live campus," Chris Koch, president and CEO for Buffalo, NY-based New Era, said in a statement. "AEG has created a state-of-the-art facility in L.A. Live.

"As the only brand in sports history to have the exclusive MLB on-field, NFL sideline and NBA on-court headwear rights for all three major U.S. leagues at the same time, New Era is looking forward to showcasing our extensive product collection in a one-of-a-kind retail experience to everyone in attendance at this wonderful venue created by AEG," said Koch.

L.A. Live partners also include American Express, Anheuser-Busch (Budweiser), Coca-Cola, Microsoft, StubHub, Target, Toyota and Wells Fargo.

The New Era D-Lab, scheduled to open Dec. 1, will be located in the front of Staples Center on the corner of Chick Hearn Court and Figueroa, looking onto Microsoft Square.

To support the founding partnership, New Era will have traditional and LED signage throughout the L.A. Live campus.

With the Kings, which are owned by AEG, New Era will have signage throughout Staples Center on Kings' game days. New Era signage will also be featured throughout Microsoft Theater and The Novo by Microsoft.

AEG said it would support The New Era D-Lab and partnership through digital and social media campaigns, and would work with New Era on a "customized in-game feature to further enhance the New Era brand and portfolio as well as provide digital and social media support ahead of and during game days."

The retail space, co-owned by AEG and New Era, will "serve as a hub for fans, celebrities, athletes and visiting NHL and NBA teams to design their own custom headwear."

Visitors to The New Era D-Lab will be able to design "one-of-a-kind creations for their favorite teams across New Era's portfolio with the D-Lab's enhanced technology," according to New Era.

"Working with AEG provides us an unparalleled opportunity to showcase and activate New Era's brand within the L.A. Live campus."

In addition, The New Era D-Lab will host private tastemaker, celebrity and athlete endorsement events throughout the year.

According to Sean Ryan, vp-merchandise for AEG, "Since the inception of Staples Center, we have had a long-standing relationship with New Era, who has helped us commemorate such iconic moments as Kobe's last game and the L.A. Kings' Stanley Cup wins in 2012 and 2014.

"The ability for us to expand our relationship with New Era and partner with them across some of our most iconic assets provides us with the flexibility to meet the needs of our visitors and speaks to our mutual commitment to not only provide fans with the best selection of headwear in sports, but also one of the best experiences," said Ryan.

AEG is affiliated with or owns, manages or consults with more than 120 arenas, stadiums, theaters, clubs and convention centers worldwide, including The O2 Arena (London), AT&T Center (San Antonio), Barclays Center (Brooklyn, NY), AmericanAirlines Arena (Miami), Oracle Arena (Oakland) and BBVA Compass Stadium (Houston, which will host Super Bowl LI in February).

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