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NEWS REAL

• China-based e-commerce giant Alibaba said it set a sales record on Singles Day, 11-11 — aka  the Double 11 shopping festival, “the world’s largest 24-hour shopping event" — with sales across Alibaba’s shopping platforms at $38.3 billion involving more than 200,000 brands. That exceeded last year’s record of nearly $30.5 billion. Alibaba also said that in its first hour, it generated an estimated $13 billion in sales. By comparison, in 2018, Black Friday sales were $6.2 billion, and Cyber Monday sales reached $7.9 billion, according to Forbes.

• Volcom has signed a deal to become the official apparel sponsor for the U.S. Snowboard Team. Volcom, a part of Authentic Brands Group, replaces Burton, which had been the apparel supplier for the group for the past four Winter Olympics. Financial terms of the deal, which runs through the 2022 Beijing Winter Games, were not shared.

• NBC’s Sunday Night Football on Nov. 10 became the decade’s (2010-19) only primetime series to average 20 million-plus viewers for 100 different broadcasts. American Ido is second with 69. The Minnesota Vikings’ 28-24 victory over the Dallas Cowboys averaged a Total Audience Delivery of 23.5 million viewers across NBC TV, NBC Sports Digital and NFL Digital platforms.

• CBS Sports said its coverage of the SEC on CBS with No. 2 ranked LSU beating No. 3 ranked Alabama, 46-41, on Nov. 9  “delivered a massive audience, had an average of 16.636 million viewers and scoring a fast national household rating/share of a 9.7/24 . . . the  highest-rated regular-season college football game (excluding Conference Championships) on any network in eight years.

• Calling it the company’s biggest brand launch in more than a decade, Coca-Cola North America has unveiled Aha sparkling water, eyeing a March 2020 drop at retail. “As the largest and fastest-growing part of the water business, mainstream flavored sparkling water is a segment we know we must double-down on,” Celina Li, vp-water, Coca-Cola North America, said via the company. “Aha is our big-bet brand in this big-bet category.” Full story here.

POLL POSITION

MLB 2019 Award Finalists

MANAGER OF THE YEAR

Nov. 12 MLB Network (6 PM ET)
American League finalists: Rocco Baldelli, Minnesota Twins; Aaron Boone, New York Yankees; Kevin Cash, Tampa Bay Rays

National League finalists: Craig Counsell, Brewers; Mike Shildt, Cardinals; Brian Snitker, Braves

CY YOUNG

Nov. 13 MLB Network (6 PM ET)
AL Finalists: Gerrit Cole, RHP, Houston Astros; Charlie Morton, RHP, Tampa Bay Rays; Justin Verlander, RHP, Houston Astros

NL Finalists: Jacob deGrom, RHP, New York Mets; Hyun-Jin Ryu, LHP, Los Angeles Dodgers; Max Scherzer, RHP, Washington Nationals

MOST VALUABLE PLAYER

Nov. 14 MLB Network (6 PM ET)
AL Finalists: Alex Bregman, 3B, Houston Astros; Marcus Semien, SS, Oakland A’s; Mike Trout, OF, Los Angeles Angels

NL Finalists: Cody Bellinger, OF/1B, Los Angeles Dodgers; Anthony Rendon, 3B, Washington Nationals; Christian Yelich, OF, Milwaukee Brewers

KEEPING SCORE

Topps All-Star Rookie Team 2019

One player at each position plus a DH and pitchers. Topps said each player’s 2020 Topps Series 1 or Series 2 card would include the Rookie Cup trophy logo. Topps has been naming MLB All-Star Rookie teams for 60 years.
• Pete Alonso 1B, New York Mets
• Yordan Alvarez  DH, Houston Astros
• Nick Anderson P, Tampa Bay Rays
• Vladimir Guerrero, Jr. 3B, Toronto Blue Jays
• Keston Hiura 2B, Milwaukee Brewers
• Eloy Jimenez OF, Chicago White Sox
• John Means P, Baltimore Orioles
• Bryan Reynolds OF, Pittsburgh Pirates
• Victor Robles OF, Washington Nationals
• Will Smith C, Los Angeles Dodgers
• Mike Soroka P, Atlanta Braves
• Fernando Tatis Jr.  SS, San Diego Padres

BUY SELL

Weekend Box Office Nov. 8-10
1, Midway $17.5M
2. Doctor Sleep $14.1M
3. Playing With Fire $12.8M
4. Last Christmas $11.6M
5. Terminator: Dark Fate $10.8M
6. Joker $9.2M
7. Maleficent: Mistress Of Evil $8M
8. Harriet $7.2M
9. Zombieland: Double Tap $4.3M
10. Addams Family $4.2M
BoxOfficeMojo.com

SEARCH

NYSportsJournalism.com + Topic Of Requested Search

JBL Giannis True Wireless See More Ads Below

COLLEGE

BodyArmor Into NCAA
No. 1 Colleges Since '92
Notre Dame Builds Brand
Cancer Drives Home
Men's Hoops Are 'Toxic'

Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#46Ul8rBF4XpB4lo0.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#JZxA5jXY4rCwemgZ.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#JZxA5jXY4rCwemgZ.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#46Ul8rBF4XpB4lo0.99
Channel Chasers

NFL Mexico 2019
• Nov. 18 Kansas City  Chiefs vs. Los Angeles Chargers Mexico City Estadio Azteca ESPN (Monday Night Football) 8 PM (ET

NFL Thanksgiving Nov. 28, 2019
• Chicago Bears vs. Detroit Lions Fox 12:30 PM (ET)
• Buffalo Bills vs. Dallas Cowboys CBS 4:30 PM (ET)
• New Orleans Saints vs. Atlanta Falcons NBC 8 PM (ET)

NBA Mexico 2019
• Dec. 12 Dallas Mavericks vs. Detroit Pistons Arena Ciudad de Mexico, Mexico City NBA TV 9 PM (ET)

NBA Christmas Dec. 25, 2019
• Boston Celtics vs. Toronto Raptors ESPN Noon (ET)
• Milwaukee Bucks vs. Philadelphia 76ers ABC 2:30 PM (ET)
• Houston Rockets vs. Godlen State Warriors ABC 5 PM (ET)
• Los Angeles Clippers vs. Los Angeles Lakers ESPN/ABC 8 PM (ET)
• New Orleans Pelicans vs. Denver Nuggets ESPN 10:30 PM

NHL Bridgestone Winter Classic Jan. 1, 2020

• Nashville Predators vs. Dallas Stars Cotton Bowl Stadium, Dallas NBC

Entries in sports marketing (1)

Thursday
Jul142016

New Era Caps Deal As Founding Partner For L.A. Live, NHL Kings, Microsoft Theater

By Barry Janoff

July 13, 2016: New Era caps, already found on MLB, NFL and NBA fields and courts, is expanding its entertainment presence, signing a multi-year deal to become a founding partner and exclusive headwear provider for L.A. Live, the four-million sq. ft., $3 billion downtown Los Angeles sports, residential and entertainment district that includes Staples Center, the Grammy Museum and the L.A. broadcast center for ESPN.

As part of the deal, handled under the auspices of L.A. Live owner AEG (Anschutz Entertainment Group), New Era also becomes the exclusive headwear supplier for the NHL's Los Angeles Kings (which play in Staples Center), Microsoft Theater and The Novo by Microsoft, the latter two of which are also part of L.A. Live.

In addition, New Era is building its own permanent retail space in L.A. Live, a 3,160 sq. ft. New Era D-Lab, inside Staples Center.

New Era already has an alliance with Staples Center, which also is home to the NBA's Lakers and Clippers and WNBA Sparks.

Financial terms of the deal were not released.

"Working with AEG provides us an unparalleled opportunity to showcase and activate New Era's brand within the L.A. Live campus," Chris Koch, president and CEO for Buffalo, NY-based New Era, said in a statement. "AEG has created a state-of-the-art facility in L.A. Live.

"As the only brand in sports history to have the exclusive MLB on-field, NFL sideline and NBA on-court headwear rights for all three major U.S. leagues at the same time, New Era is looking forward to showcasing our extensive product collection in a one-of-a-kind retail experience to everyone in attendance at this wonderful venue created by AEG," said Koch.

L.A. Live partners also include American Express, Anheuser-Busch (Budweiser), Coca-Cola, Microsoft, StubHub, Target, Toyota and Wells Fargo.

The New Era D-Lab, scheduled to open Dec. 1, will be located in the front of Staples Center on the corner of Chick Hearn Court and Figueroa, looking onto Microsoft Square.

To support the founding partnership, New Era will have traditional and LED signage throughout the L.A. Live campus.

With the Kings, which are owned by AEG, New Era will have signage throughout Staples Center on Kings' game days. New Era signage will also be featured throughout Microsoft Theater and The Novo by Microsoft.

AEG said it would support The New Era D-Lab and partnership through digital and social media campaigns, and would work with New Era on a "customized in-game feature to further enhance the New Era brand and portfolio as well as provide digital and social media support ahead of and during game days."

The retail space, co-owned by AEG and New Era, will "serve as a hub for fans, celebrities, athletes and visiting NHL and NBA teams to design their own custom headwear."

Visitors to The New Era D-Lab will be able to design "one-of-a-kind creations for their favorite teams across New Era's portfolio with the D-Lab's enhanced technology," according to New Era.

"Working with AEG provides us an unparalleled opportunity to showcase and activate New Era's brand within the L.A. Live campus."

In addition, The New Era D-Lab will host private tastemaker, celebrity and athlete endorsement events throughout the year.

According to Sean Ryan, vp-merchandise for AEG, "Since the inception of Staples Center, we have had a long-standing relationship with New Era, who has helped us commemorate such iconic moments as Kobe's last game and the L.A. Kings' Stanley Cup wins in 2012 and 2014.

"The ability for us to expand our relationship with New Era and partner with them across some of our most iconic assets provides us with the flexibility to meet the needs of our visitors and speaks to our mutual commitment to not only provide fans with the best selection of headwear in sports, but also one of the best experiences," said Ryan.

AEG is affiliated with or owns, manages or consults with more than 120 arenas, stadiums, theaters, clubs and convention centers worldwide, including The O2 Arena (London), AT&T Center (San Antonio), Barclays Center (Brooklyn, NY), AmericanAirlines Arena (Miami), Oracle Arena (Oakland) and BBVA Compass Stadium (Houston, which will host Super Bowl LI in February).

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