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• In response to the mass shooting that occurred in the early hours of August 4, 2019, The Dayton Foundation has established the Dayton Oregon District Tragedy Fund.

• NBC Sports Group and World Rugby today signed a four-year partnership to exclusively present the HSBC World Rugby Sevens Series across NBC Sports platforms in the U.S. through 2023. The HSBC Sevens Series was an NBC Sports property from 2010-2016.

• ESPN, X Games and MLB said that four more MLB clubs have joined the Shred Hate initiative, described as a “multi-faceted, innovative bullying prevention program striving to put an end to bullying in schools by encouraging youth to choose kindness.

The Boston Red Sox, New York Mets, New York Yankees and Oakland A’s will “support Shred Hate bullying prevention efforts and have the No Bully methodology implemented within select schools in their markets throughout the 2019-2020 academic year.”

The Los Angeles Dodgers and Pittsburgh Pirates are returning to the initiative for a second consecutive year. Other MLB clubs have also been part of the initiative, which launched in 2017.

• The Museum of Ice Cream — a hands-on destination that serves homemade ice cream and offers such activities as cookie carousel to a slide that leads into a pool filled with rainbow sprinkles — will add to its original (2016) San Francisco location with the opening of a second location, in New York City’s Soho (555 Broadway), spanning almost 25,000 square feet over three floors.

• On the same day that Naomi Osaka was named the No. 1 seed for the upcoming U.S. Open, the two-time Grand Slam winner has signed a deal with Hyperice, a recovery and performance technology brand that specializes in vibration and percussion fitness devices. She joins such athletes as Blake Griffin and Lindsey Vonn on the roster. Full story here.
 

• Kellogg's Frosted Flakes has signed a deal to become title sponsor for the renamed Tony the Tiger Sun Bowl.  The postseason CFB game will feature teams from the ACC and Pac-12 in the Sun Bowl, El Paso, Texas, on Dec. 31, 2019, and will air for the 52nd consecutive year on CBS. The game was known as the Hyundai Bowl from 2010-18.

• The NFL said the Pro Bowl would return to Orlando's Camping Ground Stadium for the fourth successive year, scheduled for Jan. 26, 2020. It will air live on ESPN and ESPN Deportes and be simulcast on ABC (3 PM ET). Full story here.

• Pete Frates and Pat Quinn, co-founders of ALS Ice Bucket Challenge, have launched with The ALS Assn. the 5th anniversary of “Challenge Me” with a “new call to action to reignite the passion and generosity of the millions of people who dumped ice water on their heads in the summer of 2014.”

POLL POSITION

XFL Teams (scheduled to begin play Februty 2020)

• Dallas Renegades
Globe Life Park

• Houston Roughnecks
TDECU Stadium

• Los Angeles Wildcats
Dignity Health Sports Park

• New York Guardians
MetLife Stadium

• St. Louis Battlehawks
The Dome

• Seattle Dragons
CenturyLink Field

• Tampa Bay Vipers
Raymond James Stadium

• Washington DC Defenders
Audi Field

KEEPING SCORE

The 32 men and 32 women who will be seeded in the singles draws at the 2019 U.S. Open (Aug. 26-Sept. 8) have named by the USTA:

U.S. Open Men’s Top Ten Seeds
1. Novak Djokovic, Serbia
2. Rafael Nadal, Spain
3. Roger Federer, Switzerland
4. Dominic Thiem, Austria
5. Daniil Medvedev, Russia
6. Alexander Zverev, Germany
7. Kei Nishikori, Japan
8. Stefanos Tsitsipas, Greece
9. Karen Khachanov, Russia
10. Roberto Bautista Agut, Spain

U.S. Open Women’s Top Ten Seeds
1. Naomi Osaka, Japan
2. Ashleigh Barty, Australia
3. Karolina Pliskova, Czech Republic
4. Simona Halep, Romania
5. Elina Svitolina, Ukraine
6. Petra Kvitova, Czech Republic
7. Kiki Bertens, Netherlands
8. Serena Williams, United States
9. Aryna Sabalenka, Belarus
10. Madison Keys, United States

BUY SELL

Weekend Box Office Aug. 16-18
1. Good Boys $21M
2. Hobbs & Shaw $14.1M
3. The Lion King $11.9M
4. Angry Birds 2 $10.5M
5. Scary Stories $10M
6. 47 Meters Down $9M
7. Dora and the Lost City of Gold $8.5M
8. Once Upon a Time in Hollywood $7.6M
9. Blinded By the Light $4.5M
10.The Art of Racing in the Rain $4.4M
Source: Box Office Mojo

SEARCH

NYSportsJournalism.com + Topic Of Requested Search

8-3-19 El Paso Relief Fund See More Ads Below

COLLEGE

BodyArmor Into NCAA
No. 1 Colleges Since '92
Notre Dame Builds Brand
Cancer Drives Home
Men's Hoops Are 'Toxic'

Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#46Ul8rBF4XpB4lo0.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#JZxA5jXY4rCwemgZ.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#JZxA5jXY4rCwemgZ.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#46Ul8rBF4XpB4lo0.99
Channel Chasers

NFL UK 2019
• Oct. 6 Chicago Bears v Oakland Raiders Tottenham Hotspur Stadium
• Oct. 13 Carolina Panthers v Tampa Bay Buccaneers Tottenham Hotspur Stadium
• Oct. 27  Cincinnati Bengals v Los Angeles Rams Wembley Stadium
• Nov. 3 Houston Texans v Jacksonville Jaguars Wembley Stadium

NFL Mexico 2019
• Nov. 18 Kansas City  Chiefs v Los Angeles Chargers Mexico City Estadio Azteca (ESPN Monday Night Football).

Monday
Apr112011

New Era Reignites Yankees-Red Sox Rivalry With Alec Baldwin, John Krasinski 

Alec Baldwin loves the Yankees . . . April 11, 2011: Actor Alec Baldwin is a major fan of the New York Yankees. Actor John Krasinski is a major fan of the rival Boston Red Sox. They both show their true colors in a new campaign from New Era, the official on-field cap of Major League Baseball, that takes sports rivalries to extreme comedic lengths.

The campaign, "Rivals Are Forever," will include TV, social media including Twitter, in-stadium and POP to support New Era's Authentic Collection on-field cap.

In-store, ads will feature such classic baseball rivalries as the San Francisco Giants and Los Angeles Dodgers; and Chicago Cubs and St. Louis Cardinals.

TV will run during Yankees and Red Sox games throughout the season on ESPN, FOX, YES Network and NESN. Cable buy includes Comedy Central, Adult Swim, Spike, FX and SNY.

Consumers can become part of the Yankees-Red Sox rivalry at New Era's Web site and Facebook destination, people can vote for their favorite team and player, "trash talk" and find baseball content throughout the season.

. . . John Krasinski sides with the Boston Red Sox in New Era's new campaign."We've created a campaign that celebrates the most talked about aspect of Major League Baseball – the rivalry," Christopher Koch, CEO for New Era, Buffalo, NY, said in a statement. "And we've taken one of baseball's most recognizable rivalries and used it as a catalyst to inspire fans everywhere."

In the first spot with the two actors, "The Trash Talking Begins," which broke this past weekend when the Red Sox won two of three games during a series at Fenway Park, Baldwin is at a party when he gets a call on his cell phone from Krasinski.

"Are you a Phillies fan now, since [the Yankees] couldn't get Cliff Lee and he went to Philadelphia for less money?" Krasinski asks.

"Yankee fans don't consider Philadelphia to be a legitimate sports town, John," Baldwin replies, striking the cord of another baseball rivalry. "You know that."

"Are you prepared for what's coming?" Krasinski, who is wearing a New Era Red Sox cap, inquires regarding the 2011 season. "It's going to be the worst misery you've ever experience in the history of this rivalry."

"John. John. John," Baldwin, fresh off his stint during March Madness as spokesman for Capital One, answers. "For the last time — this is not a rivalry. Just like fire does not have a rivalry with kindling. Lawnmowers don't have a rivalry with grass. America does not have a rivalry with Costa Rica."

Krasinski, who has heard this all before and is able to mimic Baldwin's words as he speaks them, is not deterred. "Seriously. How are you a Yankees fan at all? It's like being a huge fan of fascism."

"We've taken one of baseball's most recognizable rivalries — Yankees and Red Sox — and used it as a catalyst to inspire fans everywhere."

"No," responds Baldwin. "It's like being a hugh fan of winning. Which we do. Relentlessly." "Not this year," Krasinski says. "Go ahead," replies Baldwin. "Celebrate in April. We'll dance in October."

That sends Krasinski a bit over the edge. "You will be dead in October!!" After a few moments of awkward silence, Krasinski asks, "Was that a little too much? Sorry. I just got a little worked up."

New Era said the Baldwin-Krasinski debate would continue through the 2011 MLB campaign. (See full TV spot here.)

In addition to MLB, New Era has alliances with the NBA, NFL and Canadian Football League.

"We're truly engaging those die-hard, passionate fans who have pledged undying allegiance to their team, its players and their city," said Koch.

New Era Tips Its Cap To People Who Fly Their Own Flag

New Era Adds CFL To Roster Of Official Partners

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