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QUICK HITS

• Weekend Box Office via Comscore: 
1. Tyler Perry's Boo 2! A Madea Halloween $21.6M
2. Geostorm $13.3M
3. Happy Death Day $9.4M
4. Blade Runner 2049 $7.2M
5. Only The Brave - Sony $6M
6. The Foreigner $5.5M
7. It $3.5M
8. The Snowman 3.4M
9. American Made $3.2M
10. Kingsman: The Golden Circle $3M

• The NFL has unveiled the Super Bowl Ticket Giveaway, an initiative this season to "surprise fans across the country with an invitation to attend Super Bowl LII in Minnesota on February 4, 2018. A total of 500 free tickets will be distributed under the program as a way to give back to dedicated NFL fans and provide them with a once-in-a-lifetime experience."
• Farmers Insurance has extended its alliance with PGA TOUR player Rickie Fowler for three years (2018-2020).  Fowler has been a brand ambassador since 2012. Fowler has been featured in the Farmers "We Know From Experience" advertising campaign, including the recent "Chauffeur Terrier" television commercial, along with other digital marketing platforms.

POLL POSITION
Hottest Marketing Event Oct. 2017
 
pollcode.com free polls
KEEPING SCORE

MLB 2017 Awards Schedule
• Oct. 26
Rawlings Gold Glove finalists on Twitter (12 PM. ET)
• Nov. 6
BBWAA Awards Finalists MLB Network
• Nov .7
Rawlings Gold Glove Awards ESPN (9 PM. ET)
• Nov. 9
Louisville Silver Sluggers MLB Network, (6 PM. ET)
• Nov. 10
Wilson Defensive Players of the Year MLB Network (6 PM. ET)
• Nov. 13
Jackie Robinson Rookies of the Year MLB Network (6 PM ET)
• Nov. 14
Managers of the Year MLB Network (6 PM. ET)
• Nov. 15
Cy Young Awards MLB Network( 6 PM ET)
• Nov. 16
Most Valuable Players MLB Network ( 6 PM ET)
• Nov. 17
Esurance MLB Awards MLB Network

BUY SELL

NBA Teams With Jersey-Patch Deals (To Date):

• Atlanta Hawks (Shareware)
• Boston Celtics (GE)
• Brooklyn Nets (Infor)
• Cleveland Cavaliers (Goodyear)
• Denver Nuggets (Western Union)
• Detroit Pistons (Flagstaff Bank)
• Golden State Warriors (Rakuten)
• Los Angeles Lakers (Wish)
• Miami Heat (Ultimate Software)
• Milwaukee Bucks (Harley Davidson)
• Minnesota Timberwolves (Fitbit)
• New York Knicks (Squarespace)
• Orlando Magic (Disney World)
• Philadelphia 76ers (StubHub)
• Sacramento Kings (Blue Diamond)
• Toronto Raptors (Sun Life)
• Utah Jazz (Qualtrics)
All patches will be 2.5 x 2.5 on the left side, with a Nike Swoosh logo on the right side.

SEARCH

NYSportsJournalism.com + Topic Of Requested Search

SBLII: Pepsi Timberlake Trending Game Ads Below

COLLEGE

Coaches Make ACS Call
NCAA Plans '18 Final 4
Final Four '22 In NOLA
Cancer Drives Home
Nissan House Open

Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#46Ul8rBF4XpB4lo0.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#JZxA5jXY4rCwemgZ.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#JZxA5jXY4rCwemgZ.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#46Ul8rBF4XpB4lo0.99
Saturday
Jan282017

Gronkowski, Durant And Friends Bringing Sports-Themed 'Shark Tank' To go90

By Barry Janoff

Originally Published in MediaPost

January 27, 2017: Injured tight end Rob Gronkowski may not be playing in Super Bowl LI with the New England Patriots, but that doesn’t mean he is sitting idly by on the sidelines.

Gronkowski stars in a new series that launched this week (Jan. 25) on Verizon’s go90 digital platform, MVP — which in this case stands for "Most Valuable Partner" — a theme similar to Shark Tank, in which entrepreneurs pitch their products or concepts and seek endorsements (and some financial backing) from top-name athletes.

In addition to Gronk, the panel includes Kevin Durant (Golden State Warriors), Antonio Brown (Pittsburgh Steelers), NFL Hall of Famer Marshall Faulk, Rudy Gay (Sacramento Kings), Triple Crown winning jockey Victor Espinoza, Olympic softball gold medalist Jennie Finch and former NFL star Terrell Owens.

A financial expert is also part of the panel.

MVP will consist of 18 10-12 minute episodes breaking each Wednesday, each featuring people who display their product and share what they seek from an athlete endorser. The panel then gets to question the presenter, ultimately striking a deal or sending the guest home empty-handed.

According to the promo spot, "These entrepreneurs might have new, game-changing ideas, but they need to land a brand ambassador to really take off. And with the right pitch and the right offer, these pros might just become their most valuable partner."

Initial ideas presented to Gronkowski and friends include the Man Crate (filled with "man-cave-type items" that are shipped to someone’s home), Just Food for Dogs (with the tag line "The Future is Fresh"), Leave-Up Lites (which can be adapted for holidays from Christmas to St. Patrick’s Day) and Buiced ("spelled like juiced, pronounced like boost"), a "gluten-free, GMO-free, caffeine-free, dairy-free, nut-free- soy-free" energy drink.

Shica Little, who has a Ph.D. from Clemson in organizational leadership, developed Incredi-Whip, which she described to the panel as an all-organic product that can be used as a coffee creamer or desert topping (or just squirted into your mouth, as Durant does). Spoiler alert: The product, which launched in October and is in the refrigerated aisle of such retailers as Walmart and Kroger, will be endorsed by a member of the panel.

MVP will air for free on go90.com or the go90 app (available for iOS and Android).

Verizon’s go90 streaming service launched in October 2015 and has aired such shows as The Runner from producers Ben Affleck and Matt Damon, The Big Papi Network with David Ortiz and Gronkowski’s free-form Uninterrupted.

It offers a free subscription to NBA League Pass via Verizon’s official alliance with the league, as well as other sports and live concerts. It also features content from the likes of Vice, Buzzfeed Comedy and Awesomeness TV.

Next month, go90 will debut QB1: Beyond The Lights from Peter Berg (director of Friday Night Lights), a ten-part series that will follow three high school quarterbacks in their senior year as they prepare for college football.

The platform is currently undergoing internal changes, including laying off some 150 employees.

Verizon is in the process of acquiring Yahoo as part of a $4.8 billion deal.

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