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• Nascar and Goodyear have extended their alliance under which Goodyear is the exclusive tire company for Nascar's top three racing series, which dates back to 1954.
• UFC said that Cris "Cyborg" Justino would defend her UFC women's featherweight title against Holly Holm at UFC 219 in T-Mobile Arena, Las Vegas, on Dec. 30. Holms knocked out the previously unbeaten Ronda Rousey in 2015 to win the UFC women's bantamweight title but lost the belt to Miesha Tate.
• José Altuve of the Houston Astros named 2017 AL MVP.
• Giancarlo Stanton of the Miami Marlins named 2017 NL MVP.
has signed a five-year extension with to continue as "Official Fan-to-Fan Ticket Marketplace" for and the 30 clubs. "A valuable partner for our teams and their fans over the past decade."
• As a complement to NBC’s primary broadcast of the Monster Energy Nascar Cup Series Championship race from Homestead-Miami Speedway on Nov. 19,  NBCSN’s Hot Pass telecast will offer simultaneous live coverage dedicated to each of the Championship four drivers — Brad Keselowski, Martin Truex Jr., Kevin Harvick and Kyle Busch — as well as Dale Earnhardt Jr. in his final Nascar Cup Series race.

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Hottest Marketing Event Oct. 2017
 
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KEEPING SCORE

TCS NYC Marathon InfoGraphics
• Average age of participants Nov. 5, 2017: 41.2 years old
• 11,696 participants will represent their running clubs
• More than 50,000 people will cross the finish line
• 305 runners will celebrate their birthday on Marathon Day
• Cost to take a taxi on the NYC Marathon 26.2 mile route: $68.50 (no traffic)
• The biggest and smallest includes on the race route are both on the Verrazano Bridge
• Number of hot dog vendor carts needed to cove the course: 34,584
• Number of intersections crossed by Marathon runners: 300
• Number of times needed to climb 104 stories of One World Trade Center to complete a marathon: 101+
• Size running shoe needed for the Statue of Liberty: 879

SOURCE: TCS NYC MARATHON

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Top-Selling MLB Jerseys (MLBShop.com)

1. George Springer Houston Astros
2. Justin Verlander Houston Astros
3. Anthony Rizzo Chicago Cubs
4. Yasiel Puig Los Angeles Dodgers
5. Francisco Lindor Cleveland Indians
6. José Altuve Houston Astros
7. Enrique Hernandez Los Angeles Dodgers
8. Clayton Kershaw Los Angeles Dodgers
9. Ernie Banks Chicago Cubs
10. David Ortiz Boston Red Sox
SOURCE: MLBSHOP.COM

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Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#46Ul8rBF4XpB4lo0.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#JZxA5jXY4rCwemgZ.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#JZxA5jXY4rCwemgZ.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#46Ul8rBF4XpB4lo0.99
Tuesday
Mar272012

Hair Today: Drive To NHL Stanley Cup's 'Beard-a-Thon' Grows National Sponsor 

By Barry Janoff

March 27, 2012: The NHL's Stanley Cup playoffs begin April 11, which means the tradition/superstition of players and fans not shaving until their team wins the Cup (or are eliminated from the playoffs) will again be in full bloom.

This year, the NHL team-based local charity Beard-a-Thon program, launched three years ago under the auspices of sports marketing agency Cenergy, East Aurora, N.Y., has its first national sponsor: Just For Men Mustache & Beard.

Local team efforts are being supported by marketers, as well, such as the New York Rangers Beard-a-Thon Presented by Philips Norelco.

The Beard-a-Thon program will be integrated into Just For Men’s advertising on NBC ’s NHL Stanley Cup playoffs coverage. Throughout the playoffs, all Just For Men marketing will be tagged with the Beard-A-Thon logo and URL; and 10-second, on-air billboards will rotate with the scores during live game coverage. The tag: "Grow One For The Team."

In addition, an online “Build-a-Beard” application will enable women and peach-fuzzed fans to participate, and the dedicated Web site allows visitors to post photos of their beards and other visitors to vote and pledge money for their favorite facial hair growth.

One example: "I'm doing this to raise money in honor of my father, who passed away in October, by not shaving until our Rangers playoff run is completed."

Over the last three years, pledged support from the families, fans, friends and business associates of beard-growing NHL players and other visitors to the Beard-a-Thon Web site has resulted in more than $1 million in donations to local charities such as the Children’s Hospital of Los Angeles, Garden of Dreams (New York) and the Mario Lemieux Foundation (Pittsburgh), per Cenergy.

“We’re big fans of Beard-A-Thon and the charities it supports. It’s a great fit with our brand mission: to help men look good and do good in their communities.”

According to Ralph Marburger, Just For Men director of marketing, “We’re big fans of Beard-A-Thon and the charities it supports. It’s a great fit with our brand mission: to help men look good and do good in their communities.”

Beard-a-Thon is based on the hockey superstition that a roster of players without full beards cannot win the Stanley Cup.

“In this year alone, with the participation of Just For Men and the support of the NBC Sports Network, we expect to surpass our last three years’ total contributions," said John Cimperman, principal of Cenergy.

NHL, Discover Stanley Cup Marketing

Q&A: NHL Marketing For Stanley Cup Runneth Over

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