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What Are You Watching In June 2018?
 
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QUICK HITS

• The NBA London Game 2019 will feature a regular-season game between the Washington Wizards and the New York Knicks in The O2 on Thursday, Jan. 17. Marketing partners include Foot Locker, Gatorade, Nike, SAP and Tissot, with additional partners to be unveiled in the coming months.

• The Denver Broncos home field is getting a temporary name change to Broncos Stadium at Mile High. It had been Sports Authority Field at Mile High, but the national sporting goods retailer, which had been based in Englewood, Col., ceased operations in July 2016. A search for a more permanent naming rights holder is currently underway.

• Per AP Sports: Burger King in Russia ran a promotion on social media offering a lifetime supply of Whoppers to any women who become pregnant by World Cup players. The offer was then deleted, In a statement Wednesday to AP, Burger King said, “We are sorry about the clearly offensive promotion that the team in Russia launched online. (It) does not reflect our brand or our values and we are taking steps to ensure this type of activity does not happen again.”

• The PGA TOUR has signed a deal with Facebook to distribute exclusive Saturday and Sunday live competition coverage, on a free basis, from eight tournaments leading into the FedExCup Playoffs for the 2017-18 season. Airing on Facebook Watch in the U.S., coverage begins at the Travelers Championship on June 23-24. Other events in 2018 include: Quicken Loans National; A Military Tribute at The Greenbrier; John Deere Classic; RBC Canadian Open; World Golf Championships-Bridgestone Invitational; Wyndham Championship; and The Northern Trust.

KEEPING SCORE

MLB has released the leaders by position for the 2018 All-Star Game (as of June 19), with voting sponsored by Camping World. (Voting ends July 5 at 11:59 PM ET.)

American League: 1B José Abreu (Chicago White Sox), 2B José Altuve (Houston Astros), SS Manny Machado (Baltimore Orioles), 3B  José Ramirez (Cleveland Indians); OF Mike Trout (Los Angeles Angels). Aaron Judge (New York Yankees), Mookie Betts (Boston Red Sox); Wilson Ramos (Tampa Bay Rays), Gary Sanchez (New York Yankees); DH Victor Martinez (Detroit Tigers).

National League: 1B Freddie Freeman (Atlanta Braves), 2B Ozhaino Albies (Atlanta Braves), SS Brandon Crawford (San Francisco Giants), 3B Nolan Arenado (Colorado Rockies); OF Matt Kemp (Los Angeles Dodgers), Nick Markakis (Atlanta Braves), Bryce Harper (Washington Nationals); C Wilson Contreras (Chicago Cubs),Buster Posey (San Francisco Giants).

BUY SELL

WEEKEND BOX OFFICE (June 15-17)

1. Incredibles 2 - Disney - $180 M ($231.5M worldwide)
2. Ocean's 8 - Warner Bros. - $19.6M
3. Tag - Warner Bros. - $14.6M
4. Solo: A Star Wars Story - Disney - $9.1M
5. Deadpool 2 - 20th Century Fox - $8.8M
6. Hereditary - A24 - $7M
7. Superfly - Sony - $6.3M
8. Avengers: Infinity War - Disney - $5.3M
9. Adrift - STX Entertainment - $2.1M
10. Book Club - Paramount - $1.9M
11. A Wrinkle In Time - Disney - $1.8M
12. Gotti - Vertical Entertainment - $1.7M

NOTE: Jurassic World: Fallen Kingdom - Universal $173.6M international (opens in U.S. June 22)

SOURCE: COMSCORE.com

SEARCH

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Showtime: Jim Carrey World Cup Ads Below

COLLEGE

Men's Hoops Are 'Toxic'
No. 1 Colleges Since '92
Notre Dame Builds Brand
Cancer Drives Home
CFB Title Games '21-24

Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#46Ul8rBF4XpB4lo0.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#JZxA5jXY4rCwemgZ.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#JZxA5jXY4rCwemgZ.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#46Ul8rBF4XpB4lo0.99
Tuesday
Mar272012

Hair Today: Drive To NHL Stanley Cup's 'Beard-a-Thon' Grows National Sponsor 

By Barry Janoff

March 27, 2012: The NHL's Stanley Cup playoffs begin April 11, which means the tradition/superstition of players and fans not shaving until their team wins the Cup (or are eliminated from the playoffs) will again be in full bloom.

This year, the NHL team-based local charity Beard-a-Thon program, launched three years ago under the auspices of sports marketing agency Cenergy, East Aurora, N.Y., has its first national sponsor: Just For Men Mustache & Beard.

Local team efforts are being supported by marketers, as well, such as the New York Rangers Beard-a-Thon Presented by Philips Norelco.

The Beard-a-Thon program will be integrated into Just For Men’s advertising on NBC ’s NHL Stanley Cup playoffs coverage. Throughout the playoffs, all Just For Men marketing will be tagged with the Beard-A-Thon logo and URL; and 10-second, on-air billboards will rotate with the scores during live game coverage. The tag: "Grow One For The Team."

In addition, an online “Build-a-Beard” application will enable women and peach-fuzzed fans to participate, and the dedicated Web site allows visitors to post photos of their beards and other visitors to vote and pledge money for their favorite facial hair growth.

One example: "I'm doing this to raise money in honor of my father, who passed away in October, by not shaving until our Rangers playoff run is completed."

Over the last three years, pledged support from the families, fans, friends and business associates of beard-growing NHL players and other visitors to the Beard-a-Thon Web site has resulted in more than $1 million in donations to local charities such as the Children’s Hospital of Los Angeles, Garden of Dreams (New York) and the Mario Lemieux Foundation (Pittsburgh), per Cenergy.

“We’re big fans of Beard-A-Thon and the charities it supports. It’s a great fit with our brand mission: to help men look good and do good in their communities.”

According to Ralph Marburger, Just For Men director of marketing, “We’re big fans of Beard-A-Thon and the charities it supports. It’s a great fit with our brand mission: to help men look good and do good in their communities.”

Beard-a-Thon is based on the hockey superstition that a roster of players without full beards cannot win the Stanley Cup.

“In this year alone, with the participation of Just For Men and the support of the NBC Sports Network, we expect to surpass our last three years’ total contributions," said John Cimperman, principal of Cenergy.

NHL, Discover Stanley Cup Marketing

Q&A: NHL Marketing For Stanley Cup Runneth Over

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