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• In response to the mass shooting that occurred in the early hours of August 4, 2019, The Dayton Foundation has established the Dayton Oregon District Tragedy Fund.

• NBC Sports Group and World Rugby today signed a four-year partnership to exclusively present the HSBC World Rugby Sevens Series across NBC Sports platforms in the U.S. through 2023. The HSBC Sevens Series was an NBC Sports property from 2010-2016.

• ESPN, X Games and MLB said that four more MLB clubs have joined the Shred Hate initiative, described as a “multi-faceted, innovative bullying prevention program striving to put an end to bullying in schools by encouraging youth to choose kindness.

The Boston Red Sox, New York Mets, New York Yankees and Oakland A’s will “support Shred Hate bullying prevention efforts and have the No Bully methodology implemented within select schools in their markets throughout the 2019-2020 academic year.”

The Los Angeles Dodgers and Pittsburgh Pirates are returning to the initiative for a second consecutive year. Other MLB clubs have also been part of the initiative, which launched in 2017.

• The Museum of Ice Cream — a hands-on destination that serves homemade ice cream and offers such activities as cookie carousel to a slide that leads into a pool filled with rainbow sprinkles — will add to its original (2016) San Francisco location with the opening of a second location, in New York City’s Soho (555 Broadway), spanning almost 25,000 square feet over three floors.

• On the same day that Naomi Osaka was named the No. 1 seed for the upcoming U.S. Open, the two-time Grand Slam winner has signed a deal with Hyperice, a recovery and performance technology brand that specializes in vibration and percussion fitness devices. She joins such athletes as Blake Griffin and Lindsey Vonn on the roster. Full story here.
 

• Kellogg's Frosted Flakes has signed a deal to become title sponsor for the renamed Tony the Tiger Sun Bowl.  The postseason CFB game will feature teams from the ACC and Pac-12 in the Sun Bowl, El Paso, Texas, on Dec. 31, 2019, and will air for the 52nd consecutive year on CBS. The game was known as the Hyundai Bowl from 2010-18.

• The NFL said the Pro Bowl would return to Orlando's Camping Ground Stadium for the fourth successive year, scheduled for Jan. 26, 2020. It will air live on ESPN and ESPN Deportes and be simulcast on ABC (3 PM ET). Full story here.

• Pete Frates and Pat Quinn, co-founders of ALS Ice Bucket Challenge, have launched with The ALS Assn. the 5th anniversary of “Challenge Me” with a “new call to action to reignite the passion and generosity of the millions of people who dumped ice water on their heads in the summer of 2014.”

POLL POSITION

XFL Teams (scheduled to begin play Februty 2020)

• Dallas Renegades
Globe Life Park

• Houston Roughnecks
TDECU Stadium

• Los Angeles Wildcats
Dignity Health Sports Park

• New York Guardians
MetLife Stadium

• St. Louis Battlehawks
The Dome

• Seattle Dragons
CenturyLink Field

• Tampa Bay Vipers
Raymond James Stadium

• Washington DC Defenders
Audi Field

KEEPING SCORE

The 32 men and 32 women who will be seeded in the singles draws at the 2019 U.S. Open (Aug. 26-Sept. 8) have named by the USTA:

U.S. Open Men’s Top Ten Seeds
1. Novak Djokovic, Serbia
2. Rafael Nadal, Spain
3. Roger Federer, Switzerland
4. Dominic Thiem, Austria
5. Daniil Medvedev, Russia
6. Alexander Zverev, Germany
7. Kei Nishikori, Japan
8. Stefanos Tsitsipas, Greece
9. Karen Khachanov, Russia
10. Roberto Bautista Agut, Spain

U.S. Open Women’s Top Ten Seeds
1. Naomi Osaka, Japan
2. Ashleigh Barty, Australia
3. Karolina Pliskova, Czech Republic
4. Simona Halep, Romania
5. Elina Svitolina, Ukraine
6. Petra Kvitova, Czech Republic
7. Kiki Bertens, Netherlands
8. Serena Williams, United States
9. Aryna Sabalenka, Belarus
10. Madison Keys, United States

BUY SELL

Weekend Box Office Aug. 23-25
1. Angel Has Fallen $21.3M
2. Good Boys $11.8M
3. Overcomer $8.2M
4. The Lion King $8.2M
5. Hobbs & Shaw $8.1M
6. Ready or Not $7.8M
7. Angry Birds 2 $6.4M
8. Scary Stories $6M
9. Dora and the Lost City of Gold $5.2M
10. Once Upon a Time in Hollywood $5M
Source: Box Office Mojo

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COLLEGE

BodyArmor Into NCAA
No. 1 Colleges Since '92
Notre Dame Builds Brand
Cancer Drives Home
Men's Hoops Are 'Toxic'

Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#46Ul8rBF4XpB4lo0.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#JZxA5jXY4rCwemgZ.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#JZxA5jXY4rCwemgZ.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#46Ul8rBF4XpB4lo0.99
Channel Chasers

NFL UK 2019
• Oct. 6 Chicago Bears v Oakland Raiders Tottenham Hotspur Stadium
• Oct. 13 Carolina Panthers v Tampa Bay Buccaneers Tottenham Hotspur Stadium
• Oct. 27  Cincinnati Bengals v Los Angeles Rams Wembley Stadium
• Nov. 3 Houston Texans v Jacksonville Jaguars Wembley Stadium

NFL Mexico 2019
• Nov. 18 Kansas City  Chiefs v Los Angeles Chargers Mexico City Estadio Azteca (ESPN Monday Night Football).

Tuesday
Jan122016

Gatorade, A-B Drive Endurance Sports Sponsorship Spend To Record $118 Million

By Barry Janoff

January 12, 2016: Endurance sports and events such as marathon running, mountain climbing, obstacle racing, cross-country bike competitions and triathlons are growing in popularity, and that trend is being reflected in marketing and sponsorship spend associated with the category.

Driven by such brands as Gatorade, Nestlé and Anheuser-Busch, marketing spend on marathons, 5Ks and other endurance sports events hit a record $118.8 million in 2015, up 4.6% from 2014, according to a new study from marketing, research and consulting firm IEG, Chicago.

IEG said that the year-over-year increase exceeds the 4.5% increase in overall sports spending and 4.1% increase in overall sponsorship spending.

Sponsorship spend has risen every year since 2011, according to IEG, from $95.7 million in 2011, $102.1 million in 2012, $108.4 million in 2013 and $113.6 million in 2014.

According to IEG, PepsiCo's Gatorade was the most active sponsor in terms of number of deals for the second consecutive year. Some 59% of properties with a sponsor in the isotonic beverage category reported a partnership with the beverage.

Among other PepsiCo brands, Mtn. Dew is heavily involved with snowboarding, skateboarding, motor sports and as title sponsor for the Mtn. Dew Tour.

The Top Ten active sponsors also includes Anheuser-Busch's Michelob Ultra (42%), Marathon Foto (29%), Fond Memories Graphics (29%), Transamerica (26%), PowerBar (25%), UPS (22%), Brooks (21%), Built With Chocolate Milk (20%) and Garmin (20%).

Fueled by Gatorade’s presence at marathons, 5Ks and other running events, PepsiCo is by far the most active company sponsoring endurance sports, according to IEG research.

Seventy percent of endurance sports properties report a partnership with Gatorade or another PepsiCo brands, according to the research.

The Top Ten also includes Nestlé (51%), Anheuser-Busch (46%), Clif Bar (36%), Berkshire Hathaway (35%), MarathonFoto (29%), Fond Memories Graphics (29%), Aegon (26%), UPS (22%) and America's Dairy Farmers & Milk Processors (21%).

Among categories aligned with endurance sports, sports apparel and equipment companies are 7.9 times more likely to sponsor endurance sports than the average of all sponsors, according to the IEG study.

The Top Ten active endurance sponsor categories also includes sports nutrition (6.1%), medical services (4.4%), sports beverages (4.1%), beer (3.6%), hotel (3.6%), photo supplies/services (3%), consumer electronics (2.8%) and bottled water (2.7%).

Even with its new record, the endurance sports category trails other sports in terms of sponsorship spending.

The NFL had sponsorship revenue in 2014 of $1.15 billion. Sponsorship spending on the NBA and its 30 teams hit $739 million last season, according to IEG.

MLB sponsorship revenue in 2014 was $695 million and the NHL reached $447 million, according to IEG.

Worldwide sponsorship revenue on motorsports topped $5.3 billion, golf hit $1.65 billion in 2014 and tennis was at $739 million, per IEG.

Still, those in the endurance sports category are driven to do more because participation and marketing spend continues to climb.

"We’ve seen consumers around the world evolve their priorities in the outdoors and seek out greater challenges and pursuits."

"We’ve seen consumers around the world evolve their priorities in the outdoors and seek out greater challenges and pursuits," Todd Spaletto, president of sports apparel and equipment retailer The North Face, told NYSportsJournalism in a recent interview to coincide with the brand's first global marketing campaign, "Never Stop." "It became clear that we had a relevant global message to share that could impact the way people explore."

The North Face's effort focuses on a variety of burgeoning endurance sports, such as skiing, snow gliding, bridge jumping, undersea exploration, snowboarding, star-gazing and even tasting unusual foods.

"People want to do something challenging and feel strong doing it," said Spaletto. "People want to explore."

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