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QUICK HITS

• The NFL has unveiled the Super Bowl Ticket Giveaway, an initiative this season to "surprise fans across the country with an invitation to attend Super Bowl LII in Minnesota on February 4, 2018. A total of 500 free tickets will be distributed under the program as a way to give back to dedicated NFL fans and provide them with a once-in-a-lifetime experience."
• Farmers Insurance has extended its alliance with PGA TOUR player Rickie Fowler for three years (2018-2020).  Fowler has been a brand ambassador since 2012. Fowler has been featured in the Farmers "We Know From Experience" advertising campaign, including the recent "Chauffeur Terrier" television commercial, along with other digital marketing platforms.
Heroes Evolved, featuring an in-game and playable Bruce Lee, has hit the multi-player online battle arena via R2Games and the Bruce Lee, LLC (owned and operated by Lee's daughter, Shannon Lee).
• In it's ninth season as the official wardrobe supplier for the National Basketball Coaches Assn., Men's Wearhouse said that 24 NBA head coaches would be outfitted with Joseph Abboud Custom suits for the 2017-18 season. According to Golden State Warriors head coach Steve Kerr, "With 82 games a season, it's important to look professional and have confidence on the court."

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KEEPING SCORE

MLB 2017 Awards Schedule
• Oct. 26
Rawlings Gold Glove finalists on Twitter (12 PM. ET)
• Nov. 6
BBWAA Awards Finalists MLB Network
• Nov .7
Rawlings Gold Glove Awards ESPN (9 PM. ET)
• Nov. 9
Louisville Silver Sluggers MLB Network, (6 PM. ET)
• Nov. 10
Wilson Defensive Players of the Year MLB Network (6 PM. ET)
• Nov. 13
Jackie Robinson Rookies of the Year MLB Network (6 PM ET)
• Nov. 14
Managers of the Year MLB Network (6 PM. ET)
• Nov. 15
Cy Young Awards MLB Network( 6 PM ET)
• Nov. 16
Most Valuable Players MLB Network ( 6 PM ET)
• Nov. 17
Esurance MLB Awards MLB Network

BUY SELL

NBA Teams With Jersey-Patch Deals (To Date):

• Atlanta Hawks (Shareware)
• Boston Celtics (GE)
• Brooklyn Nets (Infor)
• Cleveland Cavaliers (Goodyear)
• Denver Nuggets (Western Union)
• Detroit Pistons (Flagstaff Bank)
• Golden State Warriors (Rakuten)
• Los Angeles Lakers (Wish)
• Miami Heat (Ultimate Software)
• Milwaukee Bucks (Harley Davidson)
• Minnesota Timberwolves (Fitbit)
• New York Knicks (Squarespace)
• Orlando Magic (Disney World)
• Philadelphia 76ers (StubHub)
• Sacramento Kings (Blue Diamond)
• Toronto Raptors (Sun Life)
• Utah Jazz (Qualtrics)
All patches will be 2.5 x 2.5 on the left side, with a Nike Swoosh logo on the right side.

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NYSportsJournalism.com + Topic Of Requested Search

R2: 'Heroes Evolved' Trending Game Ads Below

COLLEGE

Coaches Make ACS Call
NCAA Plans '18 Final 4
Final Four '22 In NOLA
Cancer Drives Home
Nissan House Open

Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#46Ul8rBF4XpB4lo0.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#JZxA5jXY4rCwemgZ.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#JZxA5jXY4rCwemgZ.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#46Ul8rBF4XpB4lo0.99
Monday
Sep182017

NBA Tip-Off Campaign Shows ‘I’m Why’ Players, Fans Are Pumped Up For 2017-18

By Barry Janoff

September 18, 2017: With NBA 2017-18 just about a month away, the league has started to market the season in earnest, unveiling three spots with the tag "I’m Why," under its ongoing umbrella campaign, "This Is Why We Play."

One spot, "Tipping Off," is a generic ode that anxiously looks forward to the upcoming season.

A second, "Mexico 2017," focuses on two games scheduled to be played in Mexico City in December. It also celebrates 25 years of NBA games played in Mexico

A third, "Golden State’s Homecourt Advantage," is what the NBA called the first of 30 "unique team spots,"focusing on the people, traditions and efforts that make each team special.

Spots will break on ABC on Sept. 24 during Game 1 of the WNBA Finals between the Los Angeles Sparks and Minnesota Lynx. They will then go in to regular rotation on NBA media partners and assets including ESPN, TNT, NBA TV, NBA.com and NBA apps.

The NBA has plenty of storylines to tell this season, including Kyrie Irving’s trade from the Cleveland Cavaliers to the Boston Celtics, Chris Paul moving from the Los Angeles Clippers to join James Harden on the Houston Rockets and the start of Nike’s eight-year $1 billion contract to replace adidas as the official on-court uniform provider, which coincides with the arrival of jersey-patch ad deals, of which 14 teams to date have signed alliances.

"Tipping Off 2017" highlights the reasons fans look forward to NBA Tip-Off. "There’s a reason why NBA Tip-Off can’t come soon enough," offers a voiceover, interspersed with shots of Russell Westbrook, LeBron James, John Wall and others in action and interacting with fans.

"Why NBA history is always being re-written. Why this game is about more than basketball. Why the fall is going to be hotter than the summer. And why any city can become the center of the universe."

The NBA returns to Mexico City with two regular season games for the 2017-18 season: Brooklyn Nets versus Oklahoma City Thunder (Dec. 7) and the Nets vs. the Miami Heat (Dec. 9).

From the point of view of fans in Mexico, "Mexico City Games 2017" text offers in Spanish, “Hay una razón por que no podemos esperar a que regreses la NBA.” (“There's a reason we can't wait for the NBA to return.”)

“Cada ano nos deja con los ojos cuadrados y la boca abierta.” (“Each year leaves us with eyes (amazed) and mouths open.”)

“Porque podemos escribir juntos un nuevo capitulo de esta gran historia.” (“Because together we can write a new chapter of this great story.”)

“Este invierno no se sentirá frío en la ciudad de Mexico.” ("This winter you will not feel cold in Mexico City.”)

“Asi empieza la celebración de los próximos 25 anos para nuevas generaciones.” ("This is the beginning of the celebration of the next 25 years for new generations.”)

“Nuestra ciudad volver a ser el centro del universo.” (“Our city will be the center of the universe again.”)

"Golden State’s Homecourt Advantage" pays homage to the NBA champion Warriors. It follows Megan Cooper (pictured above), a young woman on the Warriors staff, whose main responsibility on game nights is to place T-shirts with inspirational slogans on each of Oracle Arena’s 19,596 seats.

"I’m not calling plays on the bench and we’re not running the team," she says. "But we get the fans ready. And the fans get the players ready. When I see people wearing the same shirts on game night, I think, I did that."

The NBA regular season begins Oct. 17 on TNT. 

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