Top
POLL POSITION
Sports Marketer of the Year
 
pollcode.com free polls
QUICK HITS

• Naismith Memorial Basketball Hall of Fame Finalists Class of 2018: Ray Allen, Maurice Cheeks, Charles “Lefty” Driesell, Hugh Evans, Grant Hill, Jason Kidd, Steve Nash, Rudy Tomjanovich, Chris Webber, Kim Mulkey, Katie Smith, Tina Thompson, Wayland Baptist University. Class of 2018 will be named during the NCAA Men’s Final Four weekend in San Antonio March 31-April 2.

• Serena Williams, who said her first auto purchase was a while Lincoln Navigator SUV she named “Ginger,” has signed to become an official spokesperson for the brand. A social media-based marketing campaign includes videos of Williams talking about and driving the 2018 Navigator, with ongoing videos to follow. “Partnering with a brand like Navigator comes from a genuine place,” she said in the first video. “Let’s just be honest: Serena Williams needs to be in the new Navigator.”

• The Smashing Pumpkins unveil 'Shiny And Oh So Bright' 36-city tour, their first tour in nearly 20 years, with founding members Billy Corgan, Jimmy Chamberlin, James Iha. Produced by Live Nation.

KEEPING SCORE

IMDbPro’s ALL-TIME TOP-GROSSING, LIVE-ACTION SPORTS-THEMED MOVIES*
1. The Blind Side (2009) $255.9M
2. The Karate Kid (2010) $176.6M
3. The Waterboy (1998) $161.5M
4. The Longest Yard (2005) $158.1M
5. Jerry Maguire (1996) $153.9M
6. Talladega Nights: The Ballad of Ricky Bobby (2006) $148.2M
7. Rocky IV (1985) $127.8M
8. Rocky III (1982) $125.1M
9. Seabiscuit (2003) $120.2M
10. Blades of Glory (2007) $118.6M
*These are the Top 10 domestic-grossing, live-action movies with sports as a central theme. These numbers have not been adjusted for inflation.

Data provided by Box Office Mojo

BUY SELL

Most-Watched Winter Olympics in U.S. TV History
1. Lillehammer, 1994* 204 million
2. Vancouver, 2010 190 million
3. Salt Lake City, 2002 187 million
T4. Torino, 2006 184 million
T4. Albertville, 1992 184 million
T4. Nagano, 1998 184 million
* Nancy Kerrigan/Tonya Harding incident

Source NBC Sports

SEARCH

NYSportsJournalism.com + Topic Of Requested Search

Olympics: Y&R 'Fearless' Winter Games Ads Below

COLLEGE

CFB Title Games '21-24
No. 1 Colleges Since '92
NCAA: More Health $$$
Cancer Drives Home
NCAA Reballs Madness

Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#46Ul8rBF4XpB4lo0.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#JZxA5jXY4rCwemgZ.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#JZxA5jXY4rCwemgZ.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#46Ul8rBF4XpB4lo0.99
Monday
Sep182017

NBA Tip-Off Campaign Shows ‘I’m Why’ Players, Fans Are Pumped Up For 2017-18

By Barry Janoff

September 18, 2017: With NBA 2017-18 just about a month away, the league has started to market the season in earnest, unveiling three spots with the tag "I’m Why," under its ongoing umbrella campaign, "This Is Why We Play."

One spot, "Tipping Off," is a generic ode that anxiously looks forward to the upcoming season.

A second, "Mexico 2017," focuses on two games scheduled to be played in Mexico City in December. It also celebrates 25 years of NBA games played in Mexico

A third, "Golden State’s Homecourt Advantage," is what the NBA called the first of 30 "unique team spots,"focusing on the people, traditions and efforts that make each team special.

Spots will break on ABC on Sept. 24 during Game 1 of the WNBA Finals between the Los Angeles Sparks and Minnesota Lynx. They will then go in to regular rotation on NBA media partners and assets including ESPN, TNT, NBA TV, NBA.com and NBA apps.

The NBA has plenty of storylines to tell this season, including Kyrie Irving’s trade from the Cleveland Cavaliers to the Boston Celtics, Chris Paul moving from the Los Angeles Clippers to join James Harden on the Houston Rockets and the start of Nike’s eight-year $1 billion contract to replace adidas as the official on-court uniform provider, which coincides with the arrival of jersey-patch ad deals, of which 14 teams to date have signed alliances.

"Tipping Off 2017" highlights the reasons fans look forward to NBA Tip-Off. "There’s a reason why NBA Tip-Off can’t come soon enough," offers a voiceover, interspersed with shots of Russell Westbrook, LeBron James, John Wall and others in action and interacting with fans.

"Why NBA history is always being re-written. Why this game is about more than basketball. Why the fall is going to be hotter than the summer. And why any city can become the center of the universe."

The NBA returns to Mexico City with two regular season games for the 2017-18 season: Brooklyn Nets versus Oklahoma City Thunder (Dec. 7) and the Nets vs. the Miami Heat (Dec. 9).

From the point of view of fans in Mexico, "Mexico City Games 2017" text offers in Spanish, “Hay una razón por que no podemos esperar a que regreses la NBA.” (“There's a reason we can't wait for the NBA to return.”)

“Cada ano nos deja con los ojos cuadrados y la boca abierta.” (“Each year leaves us with eyes (amazed) and mouths open.”)

“Porque podemos escribir juntos un nuevo capitulo de esta gran historia.” (“Because together we can write a new chapter of this great story.”)

“Este invierno no se sentirá frío en la ciudad de Mexico.” ("This winter you will not feel cold in Mexico City.”)

“Asi empieza la celebración de los próximos 25 anos para nuevas generaciones.” ("This is the beginning of the celebration of the next 25 years for new generations.”)

“Nuestra ciudad volver a ser el centro del universo.” (“Our city will be the center of the universe again.”)

"Golden State’s Homecourt Advantage" pays homage to the NBA champion Warriors. It follows Megan Cooper (pictured above), a young woman on the Warriors staff, whose main responsibility on game nights is to place T-shirts with inspirational slogans on each of Oracle Arena’s 19,596 seats.

"I’m not calling plays on the bench and we’re not running the team," she says. "But we get the fans ready. And the fans get the players ready. When I see people wearing the same shirts on game night, I think, I did that."

The NBA regular season begins Oct. 17 on TNT. 

Back to Home Page