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• Timex has partnered with more than 60 colleges and universities to design watches featuring the logo from each respective school for the College Tribute Collection. (See the schools here.)

• Kellogg's Cheez-It brand has signed a multi-year deal to become title sponsor for the Cheez-It Bowl , the college football game formerly known as the Cactus Bowl, which features teams representing the Big 12 and Pac-12 Conferences in Chase Field, Phoenix. Cheez-It also becomes the game's exclusive snacks partner. The 30th edition of the game is scheduled for Dec. 26, (ESPN).

• Events DC, the official convention and sports authority for the District of Columbia, and the Professional Fighters League said the PFL playoff semi-final matches would be held in the new Entertainment and Sports Arena on Oct. 20.

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Marvel Studios 10th Anniversary Film Festival Schedule (Check local IMAX for times)

• Thursday Aug. 30
Iron Man, The Incredible Hulk, Iron Man 2, Thor

• Friday Aug. 31
Captain America: The First Avenger, Avengers, Iron Man 3, Thor: The Dark World

• Saturday Sept. 1
Captain America: The Winter Soldier, Guardians of the Galaxy, Avengers: Rise Of Ultron, Ant-Man

• Sunday Sept 2.
Captain America: Civil War, Doctor Strange, Guardians of the Galaxy Vol. 2, Spider-Man: Home Coming

• Monday Sept. 3
Thor: Ragnarok. Black Panther, Avengers: Infinity War, Ant-Man and the Wasp

• Tuesday Sept. 4 Origins
Iron Man, Spider-Man: Home Coming, Black Panther, Doctor Strange

• Wednesday Sept. 5 Team Ups
Guardians of the Galaxy Vol. 2, Captain America: Civil War, Avengers, Avengers: Infinity War

• Thursday Sept. 6 Fans Choice
Avengers, Iron Man

BUY SELL

WEEKEND BOX OFFICE (August 17-19)

1. Crazy Rich Asians - Warner Bros. - $25.2M
2. The Meg  - Warner Bros. - $21.1M
3. Mile 22 - STX Entertainment - $13.6M
4. Alpha - Sony - $10.5M
4. Mission: Impossible - Fallout - Paramount - $10.5M
6. Disney's Christopher Robin - Disney - $8.9M
7. BlacKkKlansman - Focus Features - $7M
8. Slender Man - Sony - $5M
9. Hotel Transylvania 3 - Sony - $3.7M
10. Mamma Mia! Here We Go Again - Universal - $3.4M
11. The  Equalizer 2 - Sony - $2.8M
12. The Spy Who Dumped Me - Lionsgate - $2.6M

SOURCE: COMSCORE.com

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Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#46Ul8rBF4XpB4lo0.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#JZxA5jXY4rCwemgZ.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#JZxA5jXY4rCwemgZ.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#46Ul8rBF4XpB4lo0.99
Monday
Sep182017

NBA Tip-Off Campaign Shows ‘I’m Why’ Players, Fans Are Pumped Up For 2017-18

By Barry Janoff

September 18, 2017: With NBA 2017-18 just about a month away, the league has started to market the season in earnest, unveiling three spots with the tag "I’m Why," under its ongoing umbrella campaign, "This Is Why We Play."

One spot, "Tipping Off," is a generic ode that anxiously looks forward to the upcoming season.

A second, "Mexico 2017," focuses on two games scheduled to be played in Mexico City in December. It also celebrates 25 years of NBA games played in Mexico

A third, "Golden State’s Homecourt Advantage," is what the NBA called the first of 30 "unique team spots,"focusing on the people, traditions and efforts that make each team special.

Spots will break on ABC on Sept. 24 during Game 1 of the WNBA Finals between the Los Angeles Sparks and Minnesota Lynx. They will then go in to regular rotation on NBA media partners and assets including ESPN, TNT, NBA TV, NBA.com and NBA apps.

The NBA has plenty of storylines to tell this season, including Kyrie Irving’s trade from the Cleveland Cavaliers to the Boston Celtics, Chris Paul moving from the Los Angeles Clippers to join James Harden on the Houston Rockets and the start of Nike’s eight-year $1 billion contract to replace adidas as the official on-court uniform provider, which coincides with the arrival of jersey-patch ad deals, of which 14 teams to date have signed alliances.

"Tipping Off 2017" highlights the reasons fans look forward to NBA Tip-Off. "There’s a reason why NBA Tip-Off can’t come soon enough," offers a voiceover, interspersed with shots of Russell Westbrook, LeBron James, John Wall and others in action and interacting with fans.

"Why NBA history is always being re-written. Why this game is about more than basketball. Why the fall is going to be hotter than the summer. And why any city can become the center of the universe."

The NBA returns to Mexico City with two regular season games for the 2017-18 season: Brooklyn Nets versus Oklahoma City Thunder (Dec. 7) and the Nets vs. the Miami Heat (Dec. 9).

From the point of view of fans in Mexico, "Mexico City Games 2017" text offers in Spanish, “Hay una razón por que no podemos esperar a que regreses la NBA.” (“There's a reason we can't wait for the NBA to return.”)

“Cada ano nos deja con los ojos cuadrados y la boca abierta.” (“Each year leaves us with eyes (amazed) and mouths open.”)

“Porque podemos escribir juntos un nuevo capitulo de esta gran historia.” (“Because together we can write a new chapter of this great story.”)

“Este invierno no se sentirá frío en la ciudad de Mexico.” ("This winter you will not feel cold in Mexico City.”)

“Asi empieza la celebración de los próximos 25 anos para nuevas generaciones.” ("This is the beginning of the celebration of the next 25 years for new generations.”)

“Nuestra ciudad volver a ser el centro del universo.” (“Our city will be the center of the universe again.”)

"Golden State’s Homecourt Advantage" pays homage to the NBA champion Warriors. It follows Megan Cooper (pictured above), a young woman on the Warriors staff, whose main responsibility on game nights is to place T-shirts with inspirational slogans on each of Oracle Arena’s 19,596 seats.

"I’m not calling plays on the bench and we’re not running the team," she says. "But we get the fans ready. And the fans get the players ready. When I see people wearing the same shirts on game night, I think, I did that."

The NBA regular season begins Oct. 17 on TNT. 

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