Top
QUICK HITS

FanDuel CEO Nigel Eccles who co-founded the company in 2009 'stepping down to focus on his next venture' Former CFO Matt King named new CEO.
• Manchester United and Melitta have signed multi-year partnership naming the brand the club’s first official coffee partner.
• 2017 Monster Energy Nascar Cup Series Championship Results: 1. Martin Truex Jr. (5040 points), 2. Kyle Busch (5035 points), 3. Kevin Harvick (5033 points). 4. Brad Keselowski (5030 points).
• The NHL said that the Philadelphia Flyers would host the Pittsburgh Penguins in Lincoln Financial Field, home of the NFL's Philadelphia Eagles, on Feb. 23, 2019, as part of the outdoor 2019 Coors Light NHL Stadium Series.
• UFC said that Cris "Cyborg" Justino would defend her UFC women's featherweight title against Holly Holm at UFC 219 in T-Mobile Arena, Las Vegas, on Dec. 30. Holms knocked out the previously unbeaten Ronda Rousey in 2015 to win the UFC women's bantamweight title but lost the belt to Miesha Tate.

POLL POSITION
Hottest Marketing Event Oct. 2017
 
pollcode.com free polls
KEEPING SCORE

TCS NYC Marathon InfoGraphics
• Average age of participants Nov. 5, 2017: 41.2 years old
• 11,696 participants will represent their running clubs
• More than 50,000 people will cross the finish line
• 305 runners will celebrate their birthday on Marathon Day
• Cost to take a taxi on the NYC Marathon 26.2 mile route: $68.50 (no traffic)
• The biggest and smallest includes on the race route are both on the Verrazano Bridge
• Number of hot dog vendor carts needed to cove the course: 34,584
• Number of intersections crossed by Marathon runners: 300
• Number of times needed to climb 104 stories of One World Trade Center to complete a marathon: 101+
• Size running shoe needed for the Statue of Liberty: 879

SOURCE: TCS NYC MARATHON

BUY SELL

Top-Selling MLB Jerseys (MLBShop.com)

1. George Springer Houston Astros
2. Justin Verlander Houston Astros
3. Anthony Rizzo Chicago Cubs
4. Yasiel Puig Los Angeles Dodgers
5. Francisco Lindor Cleveland Indians
6. José Altuve Houston Astros
7. Enrique Hernandez Los Angeles Dodgers
8. Clayton Kershaw Los Angeles Dodgers
9. Ernie Banks Chicago Cubs
10. David Ortiz Boston Red Sox
SOURCE: MLBSHOP.COM

SEARCH

NYSportsJournalism.com + Topic Of Requested Search

The Incredibles 2 6-15-18 Heisman House Ads Below

COLLEGE

CFB Title Games '21-24
No. 1 Colleges Since '92
NCAA: More Health $$$
Cancer Drives Home
NCAA Reballs Madness

Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#46Ul8rBF4XpB4lo0.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#JZxA5jXY4rCwemgZ.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#JZxA5jXY4rCwemgZ.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#46Ul8rBF4XpB4lo0.99
Thursday
Jul202017

New Nike Jerseys For NBA Players Bring New Revenue, Ad Stream For NBA

By Barry Janoff

July 19, 2017: Next season, company logos will be coming to NBA jerseys.

So, too, will recycled bottles.

As Nike moves into its first year of an eight=year deal, valued at $1 billion, as official provider of on-court NBA apparel, the company has unveiled preview uniforms, which are comprised of a “combination of Alpha Yarns and recycled polyester, with each athlete uniform representing approximately 20 recycled PET bottles.”

According to Nike, "Not only does this yarn blend match Nike’s broad commitment to sustainability, it also removes moisture more quickly than previous NBA uniforms, wicking sweat 30% faster than current NBA uniforms."

The change in uniform providers, with Nike taking over from adidas, is coming with other major innovations, including jersey logo patches under a three-year test by the NBA, and a reconfiguration of the traditional jersey options.

Beginning with the 2017-18 season, the NBA is eliminating its "home" and "road" uniform designations. Because of this change, "Nike and the NBA worked together to create four core uniforms for each team, classified as editions, which draw from the rich heritage of the NBA and its respective franchises.”

Home teams will be allowed to pick which of their uniforms will be worn at all home games, with visiting teams then choosing a contrasting uniform within their own assortment.

The first two editions of the NBA uniforms, which will be introduced by teams this summer and will make their on-court debut at the start of the season, are the Association (home) and Icon (road) editions.

The other two core uniforms, "inspired by the mindset of the NBA athlete and the communities that support their teams through thick and thin, respectively,” will be revealed in the coming months," per Nike.

Also this season, eight NBA teams will have a Classic Edition uniform that will be available in the fall.

The Classic Edition "celebrates some of the most iconic uniforms in league history and can be worn at each team’s discretion," according to the NBA.

Nike said it would also unveil a new on-court collection, including tights and socks, that "provide a seamless look for the greatest athletes in the world when they play on the game’s biggest stages."

Along with the new jersey logo patch, the new four-option Nike jerseys will reinvigorate the revenue stream from fans and consumers, who now have several options from which to add to their collections.

Company logos in a  2.5 x 2.5 patch will be placed on the upper left side of the jersey, with the Nike Swoosh on the left.

Nine NBA teams to date  have unveiled jersey-patch logo deals, including the Boston Celtics (GE), Brooklyn Nets (Infor), Cleveland Cavaliers (Goodyear), Minnesota Timberwolves (Fitbit), Orlando Magic (Disney World), Philadelphia 76ers (StubHub), Sacramento Kings (Blue Diamond), Toronto Raptors (Sun Life) and the Utah Jazz (Qualtrics).

Most of the deals unveiled to date have been in the $5-$8 million range annually.

However, a recent deal signed between the Cavaliers and Goodyear could top $10 million, according to industry analysts.

"Nike and the NBA worked together to create four core uniforms for each team, which draw from the rich heritage of the NBA and its respective franchises."

The NBA champion Golden State Warriors, which have not yet signed a jersey patch deal, were said to be asking $15-$20 million.

All patches will be 2.5 x 2.5 on the left side, with a Nike Swoosh logo on the right side, with Nike taking over as the league's official on-court uniform provider.

The Charlotte Hornets will wear a Nike division Jordan Brand as the team is majority owned by Michael Jordan.

According to Nike, NBA players, including members of last summer’s gold medal-winning USA Basketball team, tested early versions of the uniforms and provided specific feedback that prompted Nike "to further evolve the designs in ways that included moving the armhole, neck and side seams to eliminate distractions for athletes."

Nike has been a global marketing partner of the NBA since 1992, a marketing partner of the WNBA since the league's inception in 1997 and has served as the footwear and exclusive apparel provider of USA Basketball since 2006.

The new deal as uniform provider also named Nike as a first-time marketing partner for the NBA Gatorade (developmental) League.

Jersey Score: NBA Adds Billboard Option To $1B Nike Jersey Deal

Nike Deal Puts The ’N’ Into NBA

Back to Home Page