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• In response to the mass shooting that occurred in the early hours of August 4, 2019, The Dayton Foundation has established the Dayton Oregon District Tragedy Fund.

• NBC Sports Group and World Rugby today signed a four-year partnership to exclusively present the HSBC World Rugby Sevens Series across NBC Sports platforms in the U.S. through 2023. The HSBC Sevens Series was an NBC Sports property from 2010-2016.

• ESPN, X Games and MLB said that four more MLB clubs have joined the Shred Hate initiative, described as a “multi-faceted, innovative bullying prevention program striving to put an end to bullying in schools by encouraging youth to choose kindness.

The Boston Red Sox, New York Mets, New York Yankees and Oakland A’s will “support Shred Hate bullying prevention efforts and have the No Bully methodology implemented within select schools in their markets throughout the 2019-2020 academic year.”

The Los Angeles Dodgers and Pittsburgh Pirates are returning to the initiative for a second consecutive year. Other MLB clubs have also been part of the initiative, which launched in 2017.

• The Museum of Ice Cream — a hands-on destination that serves homemade ice cream and offers such activities as cookie carousel to a slide that leads into a pool filled with rainbow sprinkles — will add to its original (2016) San Francisco location with the opening of a second location, in New York City’s Soho (555 Broadway), spanning almost 25,000 square feet over three floors.

• On the same day that Naomi Osaka was named the No. 1 seed for the upcoming U.S. Open, the two-time Grand Slam winner has signed a deal with Hyperice, a recovery and performance technology brand that specializes in vibration and percussion fitness devices. She joins such athletes as Blake Griffin and Lindsey Vonn on the roster. Full story here.
 

• Kellogg's Frosted Flakes has signed a deal to become title sponsor for the renamed Tony the Tiger Sun Bowl.  The postseason CFB game will feature teams from the ACC and Pac-12 in the Sun Bowl, El Paso, Texas, on Dec. 31, 2019, and will air for the 52nd consecutive year on CBS. The game was known as the Hyundai Bowl from 2010-18.

• The NFL said the Pro Bowl would return to Orlando's Camping Ground Stadium for the fourth successive year, scheduled for Jan. 26, 2020. It will air live on ESPN and ESPN Deportes and be simulcast on ABC (3 PM ET). Full story here.

• Pete Frates and Pat Quinn, co-founders of ALS Ice Bucket Challenge, have launched with The ALS Assn. the 5th anniversary of “Challenge Me” with a “new call to action to reignite the passion and generosity of the millions of people who dumped ice water on their heads in the summer of 2014.”

POLL POSITION

XFL Teams (scheduled to begin play Februty 2020)

• Dallas Renegades
Globe Life Park

• Houston Roughnecks
TDECU Stadium

• Los Angeles Wildcats
Dignity Health Sports Park

• New York Guardians
MetLife Stadium

• St. Louis Battlehawks
The Dome

• Seattle Dragons
CenturyLink Field

• Tampa Bay Vipers
Raymond James Stadium

• Washington DC Defenders
Audi Field

KEEPING SCORE

The 32 men and 32 women who will be seeded in the singles draws at the 2019 U.S. Open (Aug. 26-Sept. 8) have named by the USTA:

U.S. Open Men’s Top Ten Seeds
1. Novak Djokovic, Serbia
2. Rafael Nadal, Spain
3. Roger Federer, Switzerland
4. Dominic Thiem, Austria
5. Daniil Medvedev, Russia
6. Alexander Zverev, Germany
7. Kei Nishikori, Japan
8. Stefanos Tsitsipas, Greece
9. Karen Khachanov, Russia
10. Roberto Bautista Agut, Spain

U.S. Open Women’s Top Ten Seeds
1. Naomi Osaka, Japan
2. Ashleigh Barty, Australia
3. Karolina Pliskova, Czech Republic
4. Simona Halep, Romania
5. Elina Svitolina, Ukraine
6. Petra Kvitova, Czech Republic
7. Kiki Bertens, Netherlands
8. Serena Williams, United States
9. Aryna Sabalenka, Belarus
10. Madison Keys, United States

BUY SELL

Weekend Box Office Aug. 23-25
1. Angel Has Fallen $21.3M
2. Good Boys $11.8M
3. Overcomer $8.2M
4. The Lion King $8.2M
5. Hobbs & Shaw $8.1M
6. Ready or Not $7.8M
7. Angry Birds 2 $6.4M
8. Scary Stories $6M
9. Dora and the Lost City of Gold $5.2M
10. Once Upon a Time in Hollywood $5M
Source: Box Office Mojo

SEARCH

NYSportsJournalism.com + Topic Of Requested Search

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COLLEGE

BodyArmor Into NCAA
No. 1 Colleges Since '92
Notre Dame Builds Brand
Cancer Drives Home
Men's Hoops Are 'Toxic'

Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#46Ul8rBF4XpB4lo0.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#JZxA5jXY4rCwemgZ.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#JZxA5jXY4rCwemgZ.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#46Ul8rBF4XpB4lo0.99
Channel Chasers

NFL UK 2019
• Oct. 6 Chicago Bears v Oakland Raiders Tottenham Hotspur Stadium
• Oct. 13 Carolina Panthers v Tampa Bay Buccaneers Tottenham Hotspur Stadium
• Oct. 27  Cincinnati Bengals v Los Angeles Rams Wembley Stadium
• Nov. 3 Houston Texans v Jacksonville Jaguars Wembley Stadium

NFL Mexico 2019
• Nov. 18 Kansas City  Chiefs v Los Angeles Chargers Mexico City Estadio Azteca (ESPN Monday Night Football).

Tuesday
May032011

Nascar Marketing, Media, Communications Takes A New Track To Stay On Course

By Barry Janoff, Executive Editor

May 3, 2011: An old saying, generally attributed to "Anonymous," advises: "If it ain't broke, don't fix it."

Nascar isn't exact broken, but in an effort to rejuvenate its presence among fans, consumers and marketing and media partners, Nascar has decided to retool its marketing, media and communications departments.

According to Nascar CEO and chairman Brian France, this is all part of a major push to driving "the sport forward in areas that serve the needs of our partners and stakeholders."

Among its bevy of moves, Nascar has formed the Nascar Innovation Group, which is charged with driving innovation and integration of new technologies, and which now falls under the leadership of Paul Brooks, who retains his role as president of Nascar Media Group; and has consolidated its intellectual property group, now under the leadership of recently promoted chief sales officer Jim O’Connell, which will oversee all assets carrying the Nascar trademark, such as partnership marketing, auto aftermarket, licensing, and all new business efforts, including official partnerships with Nascar.

Nascar has hired media veteran Steve Herbst as vp-broadcasting and global media strategy for the Nascar Media Group; and has hired Jon Schwartz from Bank of America as director of business communications Nascar’s Integrated Marketing Communications department. Schwartz' experience in sports sponsorship marketing communications also includes MasterCard and US Tobacco.

In addition, Marc Jenkins has been named vp-Digital Media, which has been realigned under marketing and to report directly to Nascar CMO Steve Phelps.

“We are committed to driving the sport forward by strengthening each aspect of the fan experience and to driving the sport forward in areas that serve the needs of our partners and stakeholders." — Nascar chairman and CEO Brian France

And Norris Scott, who oversees Nascar’s official partner marketing efforts, has been promoted to vp-partnership marketing. Scott, Blake Davidson (Licensing) and Todd Armstrong (Auto Aftermarket) all report to Jim O’Connell.

Nascar also promoted three other key executives, who also will become officers in the company:

• Jill Gregory, managing director of industry marketing, has been named vp-industry service.

• George Silbermann, managing director of racing operations, has been has been namedvp- regional and touring series. Both he and Gregory will continue to report to Steve O’Donnell, Nascar svp-racing operations.

• Marcus Jadotte, Nascar's managing director of public affairs, has been promoted to vp-public affairs and multicultural development, where he will now report to Nascar svp and General Counsel Gary Crotty on public affairs initiatives and O’Donnell on multicultural programs.

Among the changes was the departure of Andrew Giangola, who has been Nascar's director of business communications since 2003, who now is vp-strategic communications for IMG College.

“We are committed to driving the sport forward by strengthening each aspect of the fan experience and to driving the sport forward in areas that serve the needs of our partners and stakeholders," Nascar chairman and CEO Brian France said in a statement. "We’re confident the changes we have made to our internal structure and the incredible talent we’ve added in these key strategic areas will best position Nascar to drive industry growth now and in the future.”

Steve Herbst, who most recently was evp and general manager of CBS College Sports Network (now known as CBS Sports Network), will be responsible for all aspects of the Nascar's broadcast division, including management of the day-to-day relationship with broadcast partners Fox, Speed, ESPN/ABC and Turner. A vital role will be to supervise all future media rights negotiations, which currently expire after the 2014 season. Herbst, who begin his Nascar tenure this week, previously spent 19 years with the NBA in a variety of broadcast-related positions, including svp-broadcast and GM of NBA TV.

"Steve Herbst is an accomplished veteran that brings years of media and network experience to Nascar," Paul Brooks said in a statement. "From programming and production to strategic planning and rights negotiations, Steve has done it all as it relates to the world of television. We're thrilled to have him join the team and are excited about our broadcast future under his leadership and guidance."

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