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POLL POSITION
Sports Marketer of the Year
 
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QUICK HITS

• Naismith Memorial Basketball Hall of Fame Finalists Class of 2018: Ray Allen, Maurice Cheeks, Charles “Lefty” Driesell, Hugh Evans, Grant Hill, Jason Kidd, Steve Nash, Rudy Tomjanovich, Chris Webber, Kim Mulkey, Katie Smith, Tina Thompson, Wayland Baptist University. Class of 2018 will be named during the NCAA Men’s Final Four weekend in San Antonio March 31-April 2.

• Serena Williams, who said her first auto purchase was a while Lincoln Navigator SUV she named “Ginger,” has signed to become an official spokesperson for the brand. A social media-based marketing campaign includes videos of Williams talking about and driving the 2018 Navigator, with ongoing videos to follow. “Partnering with a brand like Navigator comes from a genuine place,” she said in the first video. “Let’s just be honest: Serena Williams needs to be in the new Navigator.”

• The Smashing Pumpkins unveil 'Shiny And Oh So Bright' 36-city tour, their first tour in nearly 20 years, with founding members Billy Corgan, Jimmy Chamberlin, James Iha. Produced by Live Nation.

KEEPING SCORE

Most Exciting Sports Worldwide
1. Athletics (i.e. Olympics) 47% Very/Quite Exciting
2. Tennis 43%
3. Football (soccer) 43%
4. Rugby 41%
5. Gymnastics 36%
6. Boxing 32%
7. Formula 1 32%
8. Swimming 26%
9. Horse Racing 25%
10. Cycling 25%

Most Boring Sports Worldwide
1. Golf 70% Very/Quite Boring
2. U.S. Football 59%
3. Cricket 58%
4. Darts 58%
5. Snooker 57%
6. Basketball 52%
7. Horse Racing 52%
8. Cycling 50%
9. Formula 1 49%
10. Boxing 46%

Poll from YouGov.com

BUY SELL

Top Selling MLS Player Jerseys
1. Miguel Almirón Atlanta United
2. Bastian Schweinsteiger Chicago Fire
3. Josef Martínez Atlanta United
4. Jordan Morris Seattle Sounders
5. David Villa NYCFC
6. Clint Dempsey Seattle Sounders
7. Sebastian Giovinco Toronto FC
8. Kaká Orlando City FC
9. Andrea Pirlo NYCFC
10. Nicolás Lodeiro Seattle Sounders
SOURCE MLS STORE

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Kellogg's: Chloe Kim Winter Games Ads Below

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CFB Title Games '21-24
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Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#46Ul8rBF4XpB4lo0.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#JZxA5jXY4rCwemgZ.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#JZxA5jXY4rCwemgZ.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#46Ul8rBF4XpB4lo0.99
Monday
Jan052015

To Expand Brand, Dannon Passes On Stamos, Puts QB Newton In Oikos Lineup

By Barry Janoff

January 5, 2015: NFL quarterback Cam Newton might be part of the Super Bowl XLIX conversation even if his Carolina Panthers don't make it to the University of Phoenix Stadium on Feb. 1.

Newton has been unveiled as the spokesman for Dannon's Oikos yogurt, a role that has for the past few years been filled by actor John Stamos. That has included ads during Super Bowl Sunday, which last year saw Stamos reunited with his buddies from the 1990s TV show, Full House.

Dannon's first Big Game spot for Oikos ran in 2012 during Super Bowl XLVI, but the brand skipped the Super Bowl the following year and plans to do so again this year.

Dannon, whose Oikos is the official yogurt of the NFL, said that Newton would be featured in a multimillion-dollar multi-media campaign to support the launch of Oikos Triple Zero, which contains 15 grams of protein, zero added sugar, zero artificial sweeteners and zero fat, according to the company.

Dannon said its strategy is to "engage with a wider audience (and) bring consumers a new protein snack in an unexpected location — the yogurt aisle." The brand plans to move beyond its "once predominantly female consumer" via media buys on shows with "a high male viewership," including plans to be presenting sponsor of various NFL Network shows and a full NFL.com takeover.

Dannon said it plans to run ads during NFL playoff games and the Pro Bowl as well as programming the week before the Super Bowl but not during the Super Bowl itself, according to Michael Neuwirth, senior director of public relations. That still leaves open a media buy during programming the day of and surrounding the game, according to industry analysts, as well as activation on-site in Phoenix.

“There aren’t many great choices for protein snacks that also have other important nutrients,” Art D’Elia, vp-marketing for Dannon, said in a statement. “As America’s largest yogurt maker, we have a commitment and an opportunity to help Americans live healthier lives through the food choices they make. Oikos Triple Zero does exactly that.”

The intro spot with Newton shows him entering a supermarket followed by a group of cheerleaders and heading to the yogurt aisle, explaining to customers that Oikos Triple Zero is his "go-to protein snack."

It is scheduled to break on Jan. 12. (See the full spot here.)

NBC, which will air Super Bowl XLIX, is charging upward of $4.5 million for a 30-second spot.

Newton also has endorsement deals that include Under Armour, Gatorade, GMC, Beats by Dre, Drakkar and department store chain Belk. He also oversees the Cam Newton Foundation, which offers support and educational resources to underserved communities. He earns about $10 million from his deals, according to industry analysts.

According to Newton, “As an athlete, I pay close attention to what I eat — whether it’s between meals or after working out. It’s funny because I really do find myself searching the grocery store for new protein snack options. Oikos Triple Zero was quite honestly right up my alley — not only because of its nutritional benefits, but because it tastes good too.”

NFL Gets Cultured With Dannon Deal

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