Thursday
Feb042010

NFL, Under Armour Draft Another Marketing Deal For 2010 Scouting Combine

February 4, 2010: The NFL said that Under Armour would return for the second consecutive year as the presenting sponsor of the 2010 NFL Scouting Combine, scheduled for Feb. 24– March 2, at Lucas Oil Stadium in Indianapolis. Financial terms were not disclosed.
 
The Combine offers NFL teams an intense look at players as they prepare for the NFL Draft, which will take place April 22-24 in New York.

As part of the alliance, all participants in the 2010 NFL Scouting Combine presented by Under Armour will be wearing Under Armour performance apparel and footwear designed specifically for the event. That includes the Coreshort product, Battle Shirt, and Combine shoe.

In addition, there will be extensive Under Armour branding throughout Lucas Oil Stadium during the event.  Under Armour also will sponsor coverage of the Combine across multiple NFL platforms, including NFL Network, NFL.com and NFL.com’s WAP site.   
 
The 2010 NFL Scouting Combine presented by Under Armour is the annual job fair for over 300 prospective new NFL players. For six days at Lucas Oil Stadium, participants are put through a series of drills, tests and interviews with more than 600 NFL personnel including head coaches, general managers and scouts.

As an extension of this partnership, the NFL and Under Armour will replicate the Combine for high school and youth football players – including a youth team coached by Deion Sanders – on Feb. 4-5 in Miami during Super Bowl XLIV week. Athletes working with former NFL players and Under Armour Combine coaches will compete in a series of NFL Combine-style drills.

“We're proud to expand our relationship with the NFL and the Scouting Combine, which offers a true measurement of an athlete’s potential,"  Kevin Plank, Under Armour CEO and chairman, said in a statement. "With strong results at the 2009 Combine, we once again will provide participants with the most state-of-the-art and dynamic performance apparel and footwear in what could be the most important moment of their professional lives."

According to Mark Waller, the NFL’s CMO, “We are pleased to continue working with Under Armour to increase the reach of the Scouting Combine, fast becoming one of the most exciting events of the sports calendar."

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