Brand Keys NFL 2015 Fan Loyalty Index
Special to NYSportsJournalism.com
September 2015: Before the first kickoff, Brand Keys, a New York-based brand engagement and customer loyalty research consultancy, has unveiled the results of its 23rd annual Brand Keys 2015 NFL Sports Fan Loyalty Index.
“Consumers also have an ‘ideal.’ An ideal team. Teams that are able to better meet fans expectations for that Ideal, always end up winning in the Loyalty Bowl," Robert Passikoff, Brand Keys’ founder and president, said in a statement. "There’s no trophy, but it comes with something more important – emotionally engaged fans, increased game viewership and increase purchases of licensed merchandise.
“It’s been said that some people think football is a matter of life and death. Depending on your level of fan loyalty, sometimes it can get much more serious than that," said Passikoff.
Here are this year’s NFL teams that scored well when it comes to fan loyalty, and those that didn’t.
Top Five (Last Year's Ranking)
1. New England Patriots (#1)
2. Green Bay Packers (#3)
3. Seattle Seahawks (#6)
4. Denver Broncos (#4)
5. Indianapolis Colts (#5)
Bottom Five
32. Oakland Raiders (#32)
31. Jacksonville Jaguars (#31)
30. Tampa Bay Buccaneers (#29)
29. Washington Redskins (#23)
28. Cleveland Browns (#30)
Source: Brand Keys