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• The Professional Baseball Agreement between MLB and minor league teams expires at the end of the 2020 season. But if a new MLB proposal were to become reality, more than three dozen cities with affiliated minor league teams will lose those teams a year from now and thousands of minor league players will be out of work as well. Full story here.

• "We said there's no chance that's happening. There’s no chance we’ll even discipline him." — NBA commissioner Adam Silver regarding China’s request that the league fire Houston Rockets GM Daryl Morey

• "The losses have already been substantial. Our games are not back on the air in China as we speak, and we'll see what happens next. I don't know where we go from here. The financial consequences have been and may continue to be fairly dramatic." — NBA commissioner Adam Silver at the Time 100 Summit on Thursday regarding the league’s on-going situation with China.

• Showtime Sports will launch on Oct. 21 a weekly podcast, All The Smoke with Matt Barnes and Stephen Jackson, in which the two NBA veterans (now retired) and NBA champs (Golden State Warriors and San Antonio Spurs, respectively), will “deliver an authentic, unfiltered perspective on the most polarizing topics in and around the game of basketball.”  It will air Thursdays on the Showtime Basketball YouTube Channel.  

• Bluberi Gaming has signed a deal with WWE to develop a series of licensed slot games featuring WWE Superstars and Legends. Among those to be featured include John Cena, Triple H, Becky Lynch, Roman Reigns and Ronda Rousey. The first WWE series of slot games is scheduled to hit casinos October 2020.

• HarperCollins Publishers said it has acquired world rights to Back, the first memoir authored by Tiger Woods. According to Woods, “This book is my definitive story. It’s in my words and expresses my thoughts.” A publication date was not given.

• Halloween this year is Oct. 31, and retailers, marketers and consumers are ready for another season of trick-or-treat. Total spend on Halloween 2019 is expected to reach $8.8 billion according to the National Retail Federation, Washington, DC. Full story here. 

POLL POSITION

Rock & Roll Hall of Fame 2020 Nominees

• Pat Benatar
• Dave Matthews Band
• Depeche Mode
• Doobie Brothers
• Whitney Houston
• Judas Priest
• Kraftwerk
• MC5
• Motorhead
• Nine Inch Nails
• Notorious B.I.G.
• Rufus feat. Chaka Khan
• Todd Rundgren
• Soundgarden
• T. Rex
• Thin Lizzy

VOTE HERE

KEEPING SCORE

Most Popular NBA Player Jerseys (based on eBay sales October 2018-October 2019)
1. LeBron James Los Angeles Lakers
2. Stephen Curry Golden State Warriors
3. Kyrie Irving Brooklyn Nets
4. Giannis Antetokounmpo Milwaukee Bucks
5. Kevin Durant Brooklyn Nets
6. Dwyane Wade Miami Heat (retired)
7. Kawhi Leonard Los Angeles Clippers
8. Zion Williamson New Orleans Pelicans
9. Carmelo Anthony (most recently with Houston Rockets)
10. Russell Westbrook Houston Rockets

Most Popular Player Merchandise (based on eBay sales October 2018-October 2019)
1. LeBron James Los Angeles Lakers
2. Stephen Curry Golden State Warriors
3. Kevin Durant Brooklyn Nets
4. Kyrie Irving Brooklyn Nets
5. Giannis Antetokounmpo Milwaukee Bucks
6. Paul George Los Angeles Clippers
7. James Harden Houston Rockets
8. Dwyane Wade Miami Heat (retired)
9. Kawhi Leonard Los Angeles Clippers
10. Russell Westbrook Houston Rockets
SOURCE: STUBHUB.COM

BUY SELL

Weekend Box Office Oct. 11-13
1. Joker $55M
2. Addams Family $30.3M
3. Gemini Man $20.5M
4. Abominable $6.2M
5. Downton Abbey $4.9M
6. Hustlers $3.9M
7. Judy $3.3M
8. It 2 $3.2M
9. Jexi $3.1M
10. Ad Astra $1.9M
BoxOfficeMojo.com

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NYSportsJournalism.com + Topic Of Requested Search

Showtime: All The Smoke See More Ads Below

COLLEGE

BodyArmor Into NCAA
No. 1 Colleges Since '92
Notre Dame Builds Brand
Cancer Drives Home
Men's Hoops Are 'Toxic'

Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#46Ul8rBF4XpB4lo0.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#JZxA5jXY4rCwemgZ.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#JZxA5jXY4rCwemgZ.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#46Ul8rBF4XpB4lo0.99
Channel Chasers

NFL UK 2019
• Oct. 27  Cincinnati Bengals v Los Angeles Rams Wembley Stadium
• Nov. 3 Houston Texans v Jacksonville Jaguars Wembley Stadium

NFL Mexico 2019
• Nov. 18 Kansas City  Chiefs v Los Angeles Chargers Mexico City Estadio Azteca (ESPN Monday Night Football)

NBA 2019 Opening Nights
• Oct. 22 New Orleans Pelicans vs. Toronto Raptors TNT 8 PM (ET)
• Oct. 22 Los Angeles Lakers vs. Los Angeles Clippers TNT 10:30 PM (ET)

• Oct. 23 Boston Celtics vs. Philadelphia 76ers ESPN 8 PM (ET)
• Oct. 23 Denver Nuggets vs. Portland Trail Blazers ESPN 10 PM (ET)

Tuesday
Feb072017

Despite Challenges, Beer, Auto Lead NFL Sponsor Spend To Record $1.25B In 2016

By Barry Janoff

February 7, 2017: The first overtime game in Super Bowl history, which saw the New England Patriots defeat the Atlanta Falcons, 34-28, drew an average of 111.9 viewers on Fox.

The overtime win turned out to a win for Fox, as well, which was charging a Super Bowl record of $5 million for 30-second spots.

Despite challenged TV ratings throughout the season and such issues as player health, team relocations and "Deflate-Gate," sponsorship spend on the NFL hit a record $1.25 billion in 2016, up $5 million over 2015, when spend was $1.2 billion.

However, "hampered by sluggish TV ratings," spend on the NFL and its 32 teams was up 4.3% over 2015 after rising 4.4% the previous year, according to research and consulting firm IEG, Chicago.

The increase exceeds the 4.2% increase in overall sponsorship spending in 2016 but is behind the 4.7% increase in overall sports spending.

Over the past five years, sponsorship spend on the NFL has risen from $946 million in 2011 to $1.01 billion (2012) $1.07 billion (2013) and $1.15 billion (2014).

Beer, led by Anheuser-Busch, was the top sponsor category, with brewers spending 5.5 times more on NFL properties than the average category, with Bud Light as the official beer sponsor for the league.

Automobiles, driven by Ford’s new deal as the league’s official truck and Hyundai’s position as the official car, SUV, crossover and luxury vehicle, was second, with companies in the category spending 4.9 times more on NFL properties than the average category, according to IEG’s 2016 NFL Sponsorship Spending Report.

Anheuser-Busch was the exclusive beer sponsor during Fox' national broadcast of Super Bowl LI, as it will continue to be a Super Bowl national broadcasts via a deal that currently runs through 2022.

Car companies that were part of Super Bowl LI included Audi, Buick, Fiat Chrysler, Ford, Honda, Kia, Lexus and Mercedes-Benz (as well as automotive-related companies WeatherTech and Michelin).

Insurance was "the most active in terms of number of deals," with firms 3.3 times more likely to sponsor the NFL than the average of all sponsors, according to IEG.

Nationwide, which just renewed its official alliance with the league, has been an NFL partner since 2014. USAA has been aligned with the league since 2011.

Nine NFL franchises, including the Super Bowl LI champion Patriots, have sponsorship deals that are "above the average" among the league’s 32 teams, according to IEG’s 2016 NFL Sponsorship Spending Report.

"Thanks largely to its location in one of the country’s largest DMAs and three Super Bowl appearances over the past five years, the Patriots secured above average revenue in the 2016 season as compared to other NFL teams," according to IEG estimates.

Concurrently, the Falcons posted a below average revenue, "a factor largely attributed to the team’s home in the Georgia Dome — a venue without a naming rights sponsor."

IEG said that the team’s ranking is expected to change in the 2017 season following its move into Mercedes-Benz Stadium.

The other franchises with "above average" sponsorships are the Dallas Cowboys, Houston Texans, Minnesota Vikings, New York Giants, New York Jets, Philadelphia Eagles, San Francisco 49ers and Washington Redskins.

Among the top categories, following Beer and Auto, are Telecom (spending 3.9 times more on NFL properties than the average category), Soft Drinks (3.7), Tech (3.1), Banks (2.9), Insurance (2.6), Medical (2.1), Sports Apparel & Equipment (2.1), Food (1.8), QSR (1.7), and Sports Drinks (1.7).

Behind Insurance as the most active categories in terms of number of deals are QSR (three times more likely to sponsor the NFL than the average of all sponsors), Auto (2.9), Medical (2.9), Food (2.6), Tech (2.2), Beer (2.0), Retail (1.9), Banks (1.9), Lottery & Gaming (1.8), Consumer Electronics (1.8), Ticketing (1.7), Telecom (1.7), Building & Home (1.6) and Soft Drinks (1.3).

According to IEG, ten franchises were considered in the "average of NFL sponsorships": Arizona Cardinals, Baltimore Ravens, Chicago Bears, Denver Broncos, Green Bay Packers, Indianapolis Colts, Miami Dolphins, New Orleans Saints, Pittsburgh Steelers and the Seattle Seahawks.

Among the franchises "below the NFL average" sponsorship level are the Los Angeles Rams (which moved to California from St. Louis for the 2016 season), the Oakland Raiders (in the process of seeking to relocate) and the San Diego Chargers (which have revealed to their move to the Los Angeles area for 2017).
 
The others in this category: the Falcons, Buffalo Bills, Carolina Panthers, Cincinnati Bengals, Cleveland Browns, Detroit Lions, Jacksonville Jaguars, Kansas City Chiefs,Tampa Bay Buccaneers and Tennessee Titans.

CURRENT LIST OF NFL PARTNERS
Gatorade since 1993
EA Sports since 1993
VISA since 1995
Campbell Soup since 1998
FedEx since 2000
Frito-Lay since 2000
Mars Snackfood (M&Ms, Snickers, Skittles) since 2002
Pepsi since 2002
Dairy Management since 2003
Sirius XM since 2004
Under Armour (footwear and gloves) since 2006
Bridgestone since 2007
Ticketmaster since 2008
Procter & Gamble since e 2009
Verizon since 2010
Barclays since 2010
Papa John’s since 2010
Castro since 2010
Anheuser-Busch since 2011
USAA since 2011
Bose since 2011
Marriott since 2011
Xbox since 2011
Quaker since 2012
SAP since 2012
McDonald’s since 2012
New Era since 2012
Nike since 2012
Microsoft since 2013
Nationwide since 2014
TD Ameritrade since 2014
Zebra since 2014
Dannon since 2015
Hyundai since 2015
Source: IEG

Car Companies Get Big Mileage From Super Bowl Marketing

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