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• In conjunction with the official grand opening of its Americas headquarters, Bridgestone Americas, Inc. and the Nashville Predators unveiled an additional five-year extension for the naming rights agreement for Bridgestone Arena, home of the Nashville Predators. Initially signed in March 2010, the extended terms now ensure Bridgestone naming rights through 2025. Financial terms were not shared.
• Research, marketing and consulting firm NewZoo, San Francisco, has increased its estimate of the market size for global games for 2016-20 “based on an even stronger performance than anticipated in the first three quarters of the year. NewZoo now says that the global games market would generate $116 billion in game software revenues, $7.1 billion higher than previously estimated and nearly 11% growth vs. 2016. The firm now estimates that the category will hit $143.5 billion in 2020.

• Univision Deportes said it would conclude the year as the “leading sports brand delivering the most soccer viewing in the country throughout 2017.” Univision Deportes said this past year it earned the highest share of soccer viewing in the U.S. among 29 networks broadcasting live soccer, claiming over 40% of all viewing across the networks of Univision. It also said it led the industry by “broadcasting 19 out of 20 top-rated club soccer matches in 2017, regardless of language.”
• The NBA has named Indianapolis as the site for the 2021 All-Star Game, to be played in Bankers Life Fieldhouse on Feb. 14. The next three NBA All-Star Games are: Los Angeles (Staples Center, Feb. 18, 2018), Charlotte (Spectrum Center. Feb. 17, 2019) and Chicago (United Center, Feb. 16, 2020). Cleveland said it would seek to host the 2022 game, which would be the 70th All-Star Game in league history.

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Top-Selling NBA Jerseys Dick's Sporting Goods (Season to Date)

1. LeBron James Cleveland Cavaliers
2. Stephen Curry Golden State Warriors
3. Kevin Durant Golden State Warriors

4. Russell Westbrook Oklahoma City Thunder
5. Joel Embid Philadelphia 76ers
6. Kristaps Porzingas New York Knicks
7. Giannis Antetokounmpo Milwaukee Bucks

8. James Harden Houston Rockets
9. Ben Simmons Philadelphia 76ers
10. Isaiah Thomas Cleveland Cavaliers
11. Kawhi Leonard San Antonio Spurs
12. Gordon Heyward Boston Celtics
13. Kevin Love Cleveland Cavaliers
14. Karl-Anthony Towns Minnesota Timberwolves
15. Al Horford Boston Celtics

SOURCE: DICK'S SPORTING GOODS

BUY SELL

TOP SEARCHES IN U.S. ON GOOGLE 2017

Lists are based on search terms that had a high spike in traffic in 2017 as compared to 2016.
Athletes
1. Floyd Mayweather
2. Gordon Hayward
3. Aaron Boone
4. Paul George
5. Tony Romo
6. Aaron Judge
7. Gonzo Ball
8. Carmelo Anthony
9. Sergio Gracchia
10. Isaiah Thomas

Professional Sports Teams
1. New York Yankees
2. Houston Astros
3. Boston Celtics
4. Los Angeles Dodgers
5. Atlanta Falcons
6. Dallas Cowboys
7. New England Patriots
8. Pittsburgh Steelers
9. Houston Rockets
10. Philadelphia Eagles

SOURCE: GOOGLE

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NYSportsJournalism.com + Topic Of Requested Search

NBA; "Gift of Basketball' 'Star Wars Jedi' Ads Below

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Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#46Ul8rBF4XpB4lo0.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#JZxA5jXY4rCwemgZ.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#JZxA5jXY4rCwemgZ.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#46Ul8rBF4XpB4lo0.99

Entries in IEG (1)

Tuesday
Feb072017

Despite Challenges, Beer, Auto Lead NFL Sponsor Spend To Record $1.25B In 2016

By Barry Janoff

February 7, 2017: The first overtime game in Super Bowl history, which saw the New England Patriots defeat the Atlanta Falcons, 34-28, drew an average of 111.9 viewers on Fox.

The overtime win turned out to a win for Fox, as well, which was charging a Super Bowl record of $5 million for 30-second spots.

Despite challenged TV ratings throughout the season and such issues as player health, team relocations and "Deflate-Gate," sponsorship spend on the NFL hit a record $1.25 billion in 2016, up $5 million over 2015, when spend was $1.2 billion.

However, "hampered by sluggish TV ratings," spend on the NFL and its 32 teams was up 4.3% over 2015 after rising 4.4% the previous year, according to research and consulting firm IEG, Chicago.

The increase exceeds the 4.2% increase in overall sponsorship spending in 2016 but is behind the 4.7% increase in overall sports spending.

Over the past five years, sponsorship spend on the NFL has risen from $946 million in 2011 to $1.01 billion (2012) $1.07 billion (2013) and $1.15 billion (2014).

Beer, led by Anheuser-Busch, was the top sponsor category, with brewers spending 5.5 times more on NFL properties than the average category, with Bud Light as the official beer sponsor for the league.

Automobiles, driven by Ford’s new deal as the league’s official truck and Hyundai’s position as the official car, SUV, crossover and luxury vehicle, was second, with companies in the category spending 4.9 times more on NFL properties than the average category, according to IEG’s 2016 NFL Sponsorship Spending Report.

Anheuser-Busch was the exclusive beer sponsor during Fox' national broadcast of Super Bowl LI, as it will continue to be a Super Bowl national broadcasts via a deal that currently runs through 2022.

Car companies that were part of Super Bowl LI included Audi, Buick, Fiat Chrysler, Ford, Honda, Kia, Lexus and Mercedes-Benz (as well as automotive-related companies WeatherTech and Michelin).

Insurance was "the most active in terms of number of deals," with firms 3.3 times more likely to sponsor the NFL than the average of all sponsors, according to IEG.

Nationwide, which just renewed its official alliance with the league, has been an NFL partner since 2014. USAA has been aligned with the league since 2011.

Nine NFL franchises, including the Super Bowl LI champion Patriots, have sponsorship deals that are "above the average" among the league’s 32 teams, according to IEG’s 2016 NFL Sponsorship Spending Report.

"Thanks largely to its location in one of the country’s largest DMAs and three Super Bowl appearances over the past five years, the Patriots secured above average revenue in the 2016 season as compared to other NFL teams," according to IEG estimates.

Concurrently, the Falcons posted a below average revenue, "a factor largely attributed to the team’s home in the Georgia Dome — a venue without a naming rights sponsor."

IEG said that the team’s ranking is expected to change in the 2017 season following its move into Mercedes-Benz Stadium.

The other franchises with "above average" sponsorships are the Dallas Cowboys, Houston Texans, Minnesota Vikings, New York Giants, New York Jets, Philadelphia Eagles, San Francisco 49ers and Washington Redskins.

Among the top categories, following Beer and Auto, are Telecom (spending 3.9 times more on NFL properties than the average category), Soft Drinks (3.7), Tech (3.1), Banks (2.9), Insurance (2.6), Medical (2.1), Sports Apparel & Equipment (2.1), Food (1.8), QSR (1.7), and Sports Drinks (1.7).

Behind Insurance as the most active categories in terms of number of deals are QSR (three times more likely to sponsor the NFL than the average of all sponsors), Auto (2.9), Medical (2.9), Food (2.6), Tech (2.2), Beer (2.0), Retail (1.9), Banks (1.9), Lottery & Gaming (1.8), Consumer Electronics (1.8), Ticketing (1.7), Telecom (1.7), Building & Home (1.6) and Soft Drinks (1.3).

According to IEG, ten franchises were considered in the "average of NFL sponsorships": Arizona Cardinals, Baltimore Ravens, Chicago Bears, Denver Broncos, Green Bay Packers, Indianapolis Colts, Miami Dolphins, New Orleans Saints, Pittsburgh Steelers and the Seattle Seahawks.

Among the franchises "below the NFL average" sponsorship level are the Los Angeles Rams (which moved to California from St. Louis for the 2016 season), the Oakland Raiders (in the process of seeking to relocate) and the San Diego Chargers (which have revealed to their move to the Los Angeles area for 2017).
 
The others in this category: the Falcons, Buffalo Bills, Carolina Panthers, Cincinnati Bengals, Cleveland Browns, Detroit Lions, Jacksonville Jaguars, Kansas City Chiefs,Tampa Bay Buccaneers and Tennessee Titans.

CURRENT LIST OF NFL PARTNERS
Gatorade since 1993
EA Sports since 1993
VISA since 1995
Campbell Soup since 1998
FedEx since 2000
Frito-Lay since 2000
Mars Snackfood (M&Ms, Snickers, Skittles) since 2002
Pepsi since 2002
Dairy Management since 2003
Sirius XM since 2004
Under Armour (footwear and gloves) since 2006
Bridgestone since 2007
Ticketmaster since 2008
Procter & Gamble since e 2009
Verizon since 2010
Barclays since 2010
Papa John’s since 2010
Castro since 2010
Anheuser-Busch since 2011
USAA since 2011
Bose since 2011
Marriott since 2011
Xbox since 2011
Quaker since 2012
SAP since 2012
McDonald’s since 2012
New Era since 2012
Nike since 2012
Microsoft since 2013
Nationwide since 2014
TD Ameritrade since 2014
Zebra since 2014
Dannon since 2015
Hyundai since 2015
Source: IEG

Car Companies Get Big Mileage From Super Bowl Marketing

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