NFL Expands Global Markets Program For ’25: More Teams, Countries, Activation
Monday, March 31, 2025 at 03:22PM By Barry Janoff
March 31, 2025: To support its strategy to boost the league’s global impact and play more games in more international destinations, the NFL today unveiled an expansion of its Global Markets Program, with four new clubs set to participate in 2025 and two new markets added.
Launched in 2022, the Global Markets Program awards NFL clubs international marketing rights to build brand awareness and fandom beyond the U.S., through fan engagement, events, commercial opportunities and NFL Flag development.
In total, 29 clubs will participate in the program across 21 international markets — up from 25 clubs across 19 markets in 2024 — as the NFL “continues to prioritize global growth and connecting with more fans across markets around the world.”
Global Markets Program updates for 2025 include four new clubs and two new markets:
• Baltimore Ravens: Granted rights in the United Kingdom.
• Green Bay Packers: Granted rights across Germany, Ireland and the United Kingdom.
• Los Angeles Chargers: Granted rights in Greece.
• Washington Commanders: Granted rights in the United Arab Emirates.
• Greece: Los Angeles Chargers.
• United Arab Emirates: Los Angeles Rams, San Francisco 49ers and Washington Commanders.
In 2025, nine clubs that currently hold Global Markets Program rights will expand to additional countries, acquiring between one-and-three territories per club:
• Arizona Cardinals: Adding Canada.
• Detroit Lions: Adding Brazil.
• Indianapolis Colts: Adding Switzerland (now across entire DACH region: Germany, Austria, Switzerland).
• Kansas City Chiefs: Adding Spain, Ireland and United Kingdom.
• Las Vegas Raiders: Adding Australia and New Zealand.
• Los Angeles Rams: Adding United Arab Emirates.
• Philadelphia Eagles: Adding Brazil.
• San Francisco 49ers: Adding United Arab Emirates.
• Seattle Seahawks: Adding Australia and New Zealand.
"The expansion of the Global Markets Program in 2025 reflects the NFL's continued focus to grow the game and connect with fans on a global scale," Peter O'Reilly, NFL evp-club business, major events and international, said via the league.
"With more clubs entering the program and existing clubs adding to their global rights, and as the program expands to new markets, we are seeing strong momentum and impact in growing fandom worldwide together."
The NFL in 2025 has scheduled international games that include Berlin, Dublin, London, Madrid and Sao Paulo.
A game in 2026 is scheduled for Melbourne.
The NFL said clubs can apply for rights to international markets by submitting proposals to the International Committee for review each spring.
“Clubs are awarded rights for a five-year term through the program and during this period can pursue activities that are consistent with what they can do in their home domestic market, in their awarded international markets.”
2025 NFL Global Markets Program by club:
• Arizona Cardinals: Canada*, Mexico
• Atlanta Falcons: Germany
• Baltimore Ravens*: Germany
• Carolina Panthers: Germany
• Chicago Bears: Spain, United Kingdom
• Cleveland Browns: Nigeria
• Dallas Cowboys: Mexico
• Denver Broncos: Mexico
• Detroit Lions: Austria, Brazil*, Canada, Germany, Switzerland
• Green Bay Packers*: Germany*, Ireland*, United Kingdom*
• Houston Texans: Mexico
• Indianapolis Colts: Austria, Germany, Switzerland*
• Jacksonville Jaguars: Ireland, United Kingdom
• Kansas City Chiefs: Austria, Germany, Ireland*, Mexico, Spain*, Switzerland, United Kingdom*
• Las Vegas Raiders : Australia*, Mexico, New Zealand*
• Los Angeles Chargers*: Greece*
• Los Angeles Rams: Australia, China, Japan, South Korea, Mexico, New Zealand, United Arab Emirates*
• Miami Dolphins: Argentina, Brazil, Colombia, Mexico, Spain, United Kingdom
• Minnesota Vikings: Canada, United Kingdom
• New England Patriots: Austria, Brazil, Germany, Switzerland
• New Orleans Saints: France
• New York Giants : Germany
* New York Jets: Ireland, United Kingdom
• Philadelphia Eagles: Australia, Brazil*, Ghana, New Zealand
• Pittsburgh Steelers: Germany, Island of Ireland, Mexico
• San Francisco 49ers: Mexico, United Kingdom, United Arab Emirates*
• Seattle Seahawks: Australia*, Austria, Canada, Germany, New Zealand*, Switzerland
• Tampa Bay Buccaneers: Austria, Germany, Switzerland
• Washington Commanders*: United Arab Emirates*
*indicates new program addition for 2025
35M Fans, $60M Impact: NFL Taps Chargers To Host Return To Brazil
‘Aussie, Aussie, Oi, Oi, Oi’: NFL, Los Angeles Rams Heading To Australia In '26
Like Of The Irish: NFL, Pittsburgh Steelers Follow The Rainbow To Dublin
Indy Colts Ride To Germany For First NFL Regular-Season Game In Berlin
Prepare To Board: NFL Sending Jets, Jags, Browns To London In 2025
Back to Home Page