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• DAZN, the live and on-demand sports streaming platform, named its boxing broadcast team, led by Hall of Fame boxer Sugar Ray Leonard, Brian Kenny, Kay Adams, Chris Mannix and LZ Granderson. They will work their inaugural event when world heavyweight champion Anthony Joshua faces Alexander Povetkin on Sept. 22 from Wembley Stadium.

• In recognition of the company’s 50th anniversary, Ralph Lauren has signed a deal with MLB and his hometown New York Yankees to create create a limited-edition Ralph Lauren Yankees collection, including a classic baseball jacket, New Era baseball cap, Wilson baseball glove and a Rawlings commemorative baseball. Lauren himself will throw out the ceremonial first pitch on Sept. 20 before the Yankees host the Boston Red Sox in Yankee Stadium.

• The NFL Foundation said it would contribute $1 million to Hurricane Florence relief efforts. The contribution will be distributed to organizations that will address the immediate needs of those impacted throughout the Carolinas and other areas.

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KEEPING SCORE

Top 10 Universities Ranked by Total Football Revenue (per Forbes)

1. Texas A&M: $148M
2. Texas: $133M
3. Michigan: $127M

3. Alabama: $127M
5. Ohio State: $120M

6. Oklahoma: $118M

7. Notre Dame: $112M

7. Auburn: $112M
7. LSU: $112M 

10. Florida: $111M

BUY SELL

Weekend Box Office
(Sept. 14-16)
1 The Predator $24M
2. The Nun $18.2M
3. A Simple Favor $16.1M
4. White Boy Rick $8.8M
5. Crazy Rich Asians $8.7M
6. Peppermint $6.1M
7. The Meg $3.8M
8. Searching $3.2M
9. Unbroken $2.4M 
10. Mission Impossible – Fallout $2.3M

SOURCE: COMSCORE.com

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Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#46Ul8rBF4XpB4lo0.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#JZxA5jXY4rCwemgZ.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#JZxA5jXY4rCwemgZ.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#46Ul8rBF4XpB4lo0.99
Thursday
Oct052017

NFL, American Cancer Expand Fight, Messaging For ‘Crucial Catch’ Campaign

By Barry Janoff

October 5, 2017: The NFL, NFL Players Assn. and the American Cancer Society have been official partners for nearly a decade, working on numerous initiatives to raise funds and awareness to find a cure for cancer, specifically driven by the urgency to find a cure for breast cancer.

Since 2009, more than $18 million has been raised for ACS through the partnership, according to the Atlanta-based organization.

This year, during October Cancer Awareness Month, the NFL and ACS are intensifying and expanding their strategy to address multiple types of cancer through early detection and risk reduction.

In particular, money raised through  the "Crucial Catch: Intercept Cancer" campaign this season will be directed toward support of three screenable cancers — breast, colorectal and cervical — as will the marketing support to reach the public.

According to the NFL, while all teams will support the overall league message of early detection and risk reduction, each team has elected to support either a specific cancer or multiple cancers for their respective 2017 Crucial Catch games.

The message, usually conveyed via pink uniform items such as gloves and wristbands, will also expand through various colors that represent multiple types of cancer.

"As one our most powerful partners in the fight against cancer over the last decade, the NFL is working together with the American Cancer Society to truly attack cancer from all angles.” Sharon Byers, chief development and CMO  for the American Cancer Society, said in a statement.

"With the league's expanded focus on multiple cancers, we are poised for even greater relevance, and fans around the country can benefit from our critical work in saving lives from cancer," said Byers.

As part of the expanded Crucial Catch campaign, the NFL and ACS have launched "The Defender," described as a "free digital assessment tool that helps consumers better understand and reduce their cancer risk.”

Accord to ACS, the tool “provides users with personalized, quick and informative recommendations on how they can take action and adapt their lifestyles to reduce their risk of cancer.”

For most Americans who do not use tobacco, the most important cancer risk factors that can be changed are body weight, diet and physical activity, according to ACS.

In a PSA spot that will air through the month, a voiceover explains, “In the United States, one person dies from cancer every minute, and three more are diagnosed.

"Introducing The Defender, an easy-to-use tool that helps you to identify your cancer risks based on age, gender, physical attributes, family history and such lifestyle habits as alcohol consumption, physical activity and diet in just amateur of minutes.

“Know your risks and get guidance on how to reduce them.”

A separate Crucial Catch PSA will debut during NFL broadcasts nationally and in local markets.

The spot tells focuses on the Kansas City Chiefs, an organization that has been impacted by multiple types of cancer. The spot highlights the importance of taking action, seeking ways to reduce cancer risk and getting screened.

Two cancer survivors, Chiefs’ cwner Rita Hunt and former cheerleader Brandy Reed, and two players personally affected by cancer, P Dustin Colquitt and TE Travis Kielce, discuss the impact of Crucial Catch on their football family and the value of expanding the fight against cancer together.

Also new this year is the Crucial Catch Challenge, a fund-raising campaign based on on-field player performances. Through Pledge It, players from across the league will raise funds in support of ACS based on their on-field statistics, such as number of recorded touchdowns, sacks or interceptions, in Weeks 5-7.

People are being asked to join the Crucial Catch Challenge by visiting CrucialCatchChallenge.org and making a pledge for individual NFL player’s performances. Proceeds will benefit the ACS.

Throughout October, NFL Crucial Catch games will see players, coaches, fans, and referees in apparel supporting multiple types of cancer.

In addition, on-field and in-stadium branding will help raise awareness for the campaign.

According to the NFL and ASC, "Much of the apparel worn at games by players and coaches, along with new Crucial Catch game items, will be auctioned off at NFL Auction, with proceeds benefiting the American Cancer Society's Community Health Advocates implementing Nationwide Grants for Empowerment and Equity (CHANGE) program."

The NFL said it does not retain any profits generated by royalties received due to the sale of Crucial Catch products. All dollars are donated to the American Cancer Society.

The Indianapolis Colts have designated their Oct. 8 game vs. the San Francisco 49ers as their Crucial Catch game.

At the game, cancer survivors will hold a special Crucial Catch flag on the field during the National Anthem.

Colts season-ticket members who are cancer survivors will form the runout tunnel for the team.

Blue, the team mascot, will add additional colors to his suit, and the Colts Cheerleaders will wear all-white uniforms while carrying various colored pompoms that represent the multiple types of cancer.

A special PSA featuring several Colts players will also air before the game.

The Washington Redskins’ Breast Cancer Awareness Game presented by the Inova Schar Cancer Institute is scheduled for Oct. 15 against the 49ers. The game will feature special on-field and in-stadium branding, and 40,000 pink "Tackle Cancer" rally towels will be distributed to fans at the gates.

The American Cancer Society was named the 2016 Grand Sports Marketer of the Year as voted by the readers and staff of NYSportsJournalism.

To learn more, visit NFL.com/CrucialCatch or contact the American Cancer Society, anytime, day or night, at 1-800-227-2345.

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