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, the official car and SUV of launch a "fully integrated and multidimensional  campaign that will communicate its 'Better Drives Us' philosophy and introduce consumers to the newest vehicles in its lineup." This will be Hyundai's 10th Super Bowl appearance in 11 years.
• The NBA has named Indianapolis as the site for the 2021 All-Star Game, to be played in Bankers Life Fieldhouse on Feb. 14. The next three NBA All-Star Games are in Los Angeles (Staples Center, Feb. 18, 2018), Charlotte (Spectrum Center. Feb. 17, 2019) and Chicago (United Center, Feb. 16, 2020). Cleveland said it would seek to host the 2022 game, which could be the 75th anniversary of the NBA event.
• The Disney Co. is acquiring major assets of 21st Century Fox for $52.4 billion. 21st Century Fox said it would spinoff "Fox Broadcasting Co., Fox Sports, Fox News, Fox Television Stations and a handful of other assets into a new company." The deal brings to Disney key assets of major properties it did not own, including Marvel's X-Men and the first movie in the Star Wars franchise (Star Wars: A New Hope). Also included is FX Networks, National Geographic, 300-plus international channels, 22 regional sports networks and Fox’s 30% stake in Hulu.

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Top-Selling NBA Jerseys Dick's Sporting Goods (Season to Date)

1. LeBron James Cleveland Cavaliers
2. Stephen Curry Golden State Warriors
3. Kevin Durant Golden State Warriors

4. Russell Westbrook Oklahoma City Thunder
5. Joel Embid Philadelphia 76ers
6. Kristaps Porzingas New York Knicks
7. Giannis Antetokounmpo Milwaukee Bucks

8. James Harden Houston Rockets
9. Ben Simmons Philadelphia 76ers
10. Isaiah Thomas Cleveland Cavaliers
11. Kawhi Leonard San Antonio Spurs
12. Gordon Heyward Boston Celtics
13. Kevin Love Cleveland Cavaliers
14. Karl-Anthony Towns Minnesota Timberwolves
15. Al Horford Boston Celtics

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2. Gordon Hayward
3. Aaron Boone
4. Paul George
5. Tony Romo
6. Aaron Judge
7. Gonzo Ball
8. Carmelo Anthony
9. Sergio Gracchia
10. Isaiah Thomas

Professional Sports Teams
1. New York Yankees
2. Houston Astros
3. Boston Celtics
4. Los Angeles Dodgers
5. Atlanta Falcons
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7. New England Patriots
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Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#46Ul8rBF4XpB4lo0.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#JZxA5jXY4rCwemgZ.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#JZxA5jXY4rCwemgZ.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#46Ul8rBF4XpB4lo0.99
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Thursday
Oct052017

NFL, American Cancer Expand Fight, Messaging For ‘Crucial Catch’ Campaign

By Barry Janoff

October 5, 2017: The NFL, NFL Players Assn. and the American Cancer Society have been official partners for nearly a decade, working on numerous initiatives to raise funds and awareness to find a cure for cancer, specifically driven by the urgency to find a cure for breast cancer.

Since 2009, more than $18 million has been raised for ACS through the partnership, according to the Atlanta-based organization.

This year, during October Cancer Awareness Month, the NFL and ACS are intensifying and expanding their strategy to address multiple types of cancer through early detection and risk reduction.

In particular, money raised through  the "Crucial Catch: Intercept Cancer" campaign this season will be directed toward support of three screenable cancers — breast, colorectal and cervical — as will the marketing support to reach the public.

According to the NFL, while all teams will support the overall league message of early detection and risk reduction, each team has elected to support either a specific cancer or multiple cancers for their respective 2017 Crucial Catch games.

The message, usually conveyed via pink uniform items such as gloves and wristbands, will also expand through various colors that represent multiple types of cancer.

"As one our most powerful partners in the fight against cancer over the last decade, the NFL is working together with the American Cancer Society to truly attack cancer from all angles.” Sharon Byers, chief development and CMO  for the American Cancer Society, said in a statement.

"With the league's expanded focus on multiple cancers, we are poised for even greater relevance, and fans around the country can benefit from our critical work in saving lives from cancer," said Byers.

As part of the expanded Crucial Catch campaign, the NFL and ACS have launched "The Defender," described as a "free digital assessment tool that helps consumers better understand and reduce their cancer risk.”

Accord to ACS, the tool “provides users with personalized, quick and informative recommendations on how they can take action and adapt their lifestyles to reduce their risk of cancer.”

For most Americans who do not use tobacco, the most important cancer risk factors that can be changed are body weight, diet and physical activity, according to ACS.

In a PSA spot that will air through the month, a voiceover explains, “In the United States, one person dies from cancer every minute, and three more are diagnosed.

"Introducing The Defender, an easy-to-use tool that helps you to identify your cancer risks based on age, gender, physical attributes, family history and such lifestyle habits as alcohol consumption, physical activity and diet in just amateur of minutes.

“Know your risks and get guidance on how to reduce them.”

A separate Crucial Catch PSA will debut during NFL broadcasts nationally and in local markets.

The spot tells focuses on the Kansas City Chiefs, an organization that has been impacted by multiple types of cancer. The spot highlights the importance of taking action, seeking ways to reduce cancer risk and getting screened.

Two cancer survivors, Chiefs’ cwner Rita Hunt and former cheerleader Brandy Reed, and two players personally affected by cancer, P Dustin Colquitt and TE Travis Kielce, discuss the impact of Crucial Catch on their football family and the value of expanding the fight against cancer together.

Also new this year is the Crucial Catch Challenge, a fund-raising campaign based on on-field player performances. Through Pledge It, players from across the league will raise funds in support of ACS based on their on-field statistics, such as number of recorded touchdowns, sacks or interceptions, in Weeks 5-7.

People are being asked to join the Crucial Catch Challenge by visiting CrucialCatchChallenge.org and making a pledge for individual NFL player’s performances. Proceeds will benefit the ACS.

Throughout October, NFL Crucial Catch games will see players, coaches, fans, and referees in apparel supporting multiple types of cancer.

In addition, on-field and in-stadium branding will help raise awareness for the campaign.

According to the NFL and ASC, "Much of the apparel worn at games by players and coaches, along with new Crucial Catch game items, will be auctioned off at NFL Auction, with proceeds benefiting the American Cancer Society's Community Health Advocates implementing Nationwide Grants for Empowerment and Equity (CHANGE) program."

The NFL said it does not retain any profits generated by royalties received due to the sale of Crucial Catch products. All dollars are donated to the American Cancer Society.

The Indianapolis Colts have designated their Oct. 8 game vs. the San Francisco 49ers as their Crucial Catch game.

At the game, cancer survivors will hold a special Crucial Catch flag on the field during the National Anthem.

Colts season-ticket members who are cancer survivors will form the runout tunnel for the team.

Blue, the team mascot, will add additional colors to his suit, and the Colts Cheerleaders will wear all-white uniforms while carrying various colored pompoms that represent the multiple types of cancer.

A special PSA featuring several Colts players will also air before the game.

The Washington Redskins’ Breast Cancer Awareness Game presented by the Inova Schar Cancer Institute is scheduled for Oct. 15 against the 49ers. The game will feature special on-field and in-stadium branding, and 40,000 pink "Tackle Cancer" rally towels will be distributed to fans at the gates.

The American Cancer Society was named the 2016 Grand Sports Marketer of the Year as voted by the readers and staff of NYSportsJournalism.

To learn more, visit NFL.com/CrucialCatch or contact the American Cancer Society, anytime, day or night, at 1-800-227-2345.

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