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• Universal Casting in Miami has been looking for people to fill three roles for what was called a “major commercial” with Serena Williams: Serena at 7-13 years old, 15-19 and 22-27. “Those auditioning must be proficient tennis players and must look like Serena.”   

• NFL Network’s Good Morning Football is in London for six days starting today (Monday, Oct. 22) leading up to the Philadelphia Eagles vs. Jacksonville Jaguars game in Wembley Stadium on Sunday (Oct. 28). Good Morning Football will air Monday-Friday (7 AM ET) from Westminster Live Studios. 

• Charles Wang, 74, businessman and former owner of the New York Islanders (2000-16), passed away on Sunday morning. RIP.

• ESPN said it generated its best NBA opening week rating since 2014 on Saturday for LeBron James’ home-opener with the Los Angeles Lakers. The Lakers vs. Rockets game telecast, won by Houston, 124-115, drew a 2.5 metered market rating, also making it the highest-rated NBA regular season game on ESPN since the Warriors 73rd win game in April of 2016.

POLL POSITION
The Rock & Roll Hall of Fame nominees for the Class of 2019: • Def Leppard • Devo • Janet Jackson • John Prine • Kraftwerk • LLCoolJ * MC5 • Radiohead • Rage Against the Machine • Roxy Music * Stevie Nicks • The Cure • Todd Rundgren • Rufus & Chaka Khan • The Zombies VOTE HERE
KEEPING SCORE

NBA Teams With Jersey-Logo Deals (to date):
• Atlanta Hawks (Shareware)
• Boston Celtics (GE)
• Brooklyn Nets (Infor)
• Charlotte Hornets (LendingTree)
• Chicago Bulls (Jenni Optical)
• Cleveland Cavaliers (Goodyear)
• Dallas Mavericks (5miles)
• Denver Nuggets (Western Union)
• Detroit Pistons (Flagstaff Bank)
• Golden State Warriors (Rakuten)
• Houston Rockets (Rokit)
• Los Angeles Clippers (Bumble)
• Los Angeles Lakers (Wish)
• Memphis Grizzlies (FedEx)
• Miami Heat (Ultimate Software)
• Milwaukee Bucks (Harley Davidson)
• Minnesota Timberwolves (Fitbit)
• New Orleans Pelicans (Zatarain’s)
• New York Knicks (Squarespace)
• Orlando Magic (Disney World)
• Philadelphia 76ers (StubHub)
• Phoenix Suns (PayPal)
• Portland Trail Blazers (Biofreeze)
• Sacramento Kings (Blue Diamond)
• San Antonio Spurs (Frost Bank)
• Toronto Raptors (Sun Life)
• Utah Jazz (Qualtrics)

BUY SELL

Weekend Box Office Oct. 12-14
1. Venom $35.7 M
2. A Star Is Born $28M
3. First Man $16.6M
4. Goosebumps 2 $16.2M
5. Smallfoot $9.3M
6. Night School $8M
7. Bad Times at the El Royale $7.2M
8. The House With A Clock In Its Walls $4M
9. The Hate U Give $1.8M

SOURCE: COMSCORE.com

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Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#46Ul8rBF4XpB4lo0.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#JZxA5jXY4rCwemgZ.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#JZxA5jXY4rCwemgZ.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#46Ul8rBF4XpB4lo0.99
Sunday
Sep162018

NFL Embraces Touchdown Celebrations With Celebrities Encouraging Players

By Barry Janoff

September 15, 2018: The NFL front office, which in the past has taken issue with some of the end zone touchdown celebrations conducted by its players, has changed its mind, not only embracing the festivities but asking celebrities to assist with enhancing the them.

In a new humorous campaign, "Get Ready to Celebrate,” Andy Garcia coaches Todd Gurley of the Los Angeles Rams and JB Smoove offers advice to Christian McCaffrey of the Carolina Panthers on what they could do once they cross the goal line with ball in hand.

The multi-platform effort launches Sept. 16 with “Burner Phone” featuring Garcia (pictured right) and Hurley during Sunday Night Football on NBC (New York Giants at Dallas Cowboys), ensuring it would be seen before more than 20 million viewers.

The McCaffrey-Smoove spot, "Catwalk," and others with different players and celebs will air during the season.

A teaser ad features Gurley, McCaffrey, Jay Ajayi (Philadelphia Eagles) and DeAndre Hopkins (Houston Texans). It plays out to Elvis Presley’s “All Shook Up.”

The campaign includes digital and social media with the hash tag, #TimeToCelebrate, and activation at the team level.

According to Sam Howard, director of NFL advertising, "Celebrations have become something our fans look forward to, something new to savor after a score."

The campaign traces back to a NFL spot that aired during Super Bowl LII this past February, "Dirty Dancing" with Odell Beckham, Jr. and Eli Manning of the New York Giants in a parody of the movie, finding the teammates practicing their questionable dance moves for potential upcoming touchdown celebrations.

In “Burner Phone,” Garcia tries to pass on information about a touchdown celebration Gurley should use, but thinks his phone is being tapped and keeps switching locations and burner phones. Ultimately Garcia passes along the information about the celebration: “You put your right hand in, you put your right hand out and you shake it all about.”

In “Catwalk,” Smoove (pictured right) advises McCaffrey to celebrate like a true Panther.

“When you score a touchdown this year, you become a panther,” says Smoove.

“Get your claws up. Leap up on your hind legs onto the goal post. You will perch on that goal post and your tail will go back and forth.”

But there is a drawback.

Smoove says to a bewildered McCaffrey. “It will be hard for you to get down. You’ll have to wait until the end of the game. The fire department will have to come to get you down.

Lead agency is Grey, NY.

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