Top
POLL POSITION
Sports Marketer Of The Year 2018

 

VOTE HERE

NEWS REAL

• Manchester United has signed a multi-year deal with Marriott International, with multi-platform marketing including access to on-field & player experiences for 120M members of the Marriott BonVoy travel program.

• PepsiCo is acquiring the CytoSport supplements brand from Hormel, which includes the Muscle Milk line.

• MLS Los Angeles Galaxy has signed a deal naming Mescal El Silencio, a specially crafted mezcal label based in Los Angeles, as an official partner for the team and its venue, Dignity Health Sports Park. The alliance, being called the first mescal deal for a pro sports team, includes a Mezcaleria El Silencio bar on the main concourse.

• MLS FC Dallas has signed a pact naming Heineken as the official import beer for the club and Toyota Stadium. The alliance also make Heineken USA a founding partner for the National Soccer Hall of Fame, which recently opened in Toyota Stadium.

• Lisa Borders, who in October resigned from her position as president for the WNBA to become president and CEO for Time’s Up, has now resigned from that position, citing family situations.

KEEPING SCORE

Finalists For The Naismith Memorial Basketball Hall of Fame Class of 2019
Unveiled at NBA All-Star Weekend as finalists from the North American and Women’s committees to be considered for election in 2019:

Players
• Marques Johnson
• Bobby Jones
• Sidney Moncrief
• Jack Sikma
• Ben Wallace
• Chris Webber
• Paul Westphal
Coaches
• Bill Fitch
• Eddie Sutton
Referee
• Hugh Evans

Finalists from the Women’s Screening Committee
Player
• Theresa Weatherspoon
Coaches
• Leta Andrews
• Barbara Stevens

The Class of 2019 will be unveiled during a press conference in Minneapolis at the NCAA Men’s Final Four.

BUY SELL

Weekend Box Office Feb. 15-17
1. Alita: Battle Angel $27.8M
2. The Lego Movie 2: The Second Part $21.2M
3. Isn’t It Romantic $14.2M
4. What Men Want $10.9M
5. Happy Death Day 2U $9.8M
6. Cold Pursuit $6M
7. The Upside $5.6M
8. Glass $3.8M
9. The Prodigy $3.1M
10. Green Book $2.7M
Source: Box Office Mojo

SEARCH

NYSportsJournalism.com + Topic Of Requested Search

Bud Reserve: 'Charlize' See More Ads Below

COLLEGE

BodyArmor Into NCAA
No. 1 Colleges Since '92
Notre Dame Builds Brand
Cancer Drives Home
Men's Hoops Are 'Toxic'

Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#46Ul8rBF4XpB4lo0.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#JZxA5jXY4rCwemgZ.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#JZxA5jXY4rCwemgZ.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#46Ul8rBF4XpB4lo0.99
SUPER BOWL LIII

Sunday
Sep162018

NFL Embraces Touchdown Celebrations With Celebrities Encouraging Players

By Barry Janoff

September 15, 2018: The NFL front office, which in the past has taken issue with some of the end zone touchdown celebrations conducted by its players, has changed its mind, not only embracing the festivities but asking celebrities to assist with enhancing the them.

In a new humorous campaign, "Get Ready to Celebrate,” Andy Garcia coaches Todd Gurley of the Los Angeles Rams and JB Smoove offers advice to Christian McCaffrey of the Carolina Panthers on what they could do once they cross the goal line with ball in hand.

The multi-platform effort launches Sept. 16 with “Burner Phone” featuring Garcia (pictured right) and Hurley during Sunday Night Football on NBC (New York Giants at Dallas Cowboys), ensuring it would be seen before more than 20 million viewers.

The McCaffrey-Smoove spot, "Catwalk," and others with different players and celebs will air during the season.

A teaser ad features Gurley, McCaffrey, Jay Ajayi (Philadelphia Eagles) and DeAndre Hopkins (Houston Texans). It plays out to Elvis Presley’s “All Shook Up.”

The campaign includes digital and social media with the hash tag, #TimeToCelebrate, and activation at the team level.

According to Sam Howard, director of NFL advertising, "Celebrations have become something our fans look forward to, something new to savor after a score."

The campaign traces back to a NFL spot that aired during Super Bowl LII this past February, "Dirty Dancing" with Odell Beckham, Jr. and Eli Manning of the New York Giants in a parody of the movie, finding the teammates practicing their questionable dance moves for potential upcoming touchdown celebrations.

In “Burner Phone,” Garcia tries to pass on information about a touchdown celebration Gurley should use, but thinks his phone is being tapped and keeps switching locations and burner phones. Ultimately Garcia passes along the information about the celebration: “You put your right hand in, you put your right hand out and you shake it all about.”

In “Catwalk,” Smoove (pictured right) advises McCaffrey to celebrate like a true Panther.

“When you score a touchdown this year, you become a panther,” says Smoove.

“Get your claws up. Leap up on your hind legs onto the goal post. You will perch on that goal post and your tail will go back and forth.”

But there is a drawback.

Smoove says to a bewildered McCaffrey. “It will be hard for you to get down. You’ll have to wait until the end of the game. The fire department will have to come to get you down.

Lead agency is Grey, NY.

Back to Home Page