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• The NBA has named Indianapolis as the site for the 2021 All-Star Game, to be played in Bankers Life Fieldhouse on Feb. 14. The next three NBA All-Star Games are in Los Angeles (Staples Center, Feb. 18, 2018), Charlotte (Spectrum Center. Feb. 17, 2019) and Chicago (United Center, Feb. 16, 2020). Cleveland said it would seek to host the 2022 game, which could be the 75th anniversary of the NBA event.
• The Disney Co. is acquiring major assets of 21st Century Fox for $52.4 billion. 21st Century Fox said it would spinoff "Fox Broadcasting Co., Fox Sports, Fox News, Fox Television Stations and a handful of other assets into a new company." The deal brings to Disney key assets of major properties it did not own, including Marvel's X-Men and the first movie in the Star Wars franchise (Star Wars: A New Hope). Also included is FX Networks, National Geographic, 300-plus international channels, 22 regional sports networks and Fox’s 30% stake in Hulu.

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Top-Selling NBA Jerseys Dick's Sporting Goods (Season to Date)

1. LeBron James Cleveland Cavaliers
2. Stephen Curry Golden State Warriors
3. Kevin Durant Golden State Warriors

4. Russell Westbrook Oklahoma City Thunder
5. Joel Embid Philadelphia 76ers
6. Kristaps Porzingas New York Knicks
7. Giannis Antetokounmpo Milwaukee Bucks

8. James Harden Houston Rockets
9. Ben Simmons Philadelphia 76ers
10. Isaiah Thomas Cleveland Cavaliers
11. Kawhi Leonard San Antonio Spurs
12. Gordon Heyward Boston Celtics
13. Kevin Love Cleveland Cavaliers
14. Karl-Anthony Towns Minnesota Timberwolves
15. Al Horford Boston Celtics

SOURCE: DICK'S SPORTING GOODS

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TOP SEARCHES IN U.S. ON GOOGLE 2017

Lists are based on search terms that had a high spike in traffic in 2017 as compared to 2016.
Athletes
1. Floyd Mayweather
2. Gordon Hayward
3. Aaron Boone
4. Paul George
5. Tony Romo
6. Aaron Judge
7. Gonzo Ball
8. Carmelo Anthony
9. Sergio Gracchia
10. Isaiah Thomas

Professional Sports Teams
1. New York Yankees
2. Houston Astros
3. Boston Celtics
4. Los Angeles Dodgers
5. Atlanta Falcons
6. Dallas Cowboys
7. New England Patriots
8. Pittsburgh Steelers
9. Houston Rockets
10. Philadelphia Eagles

SOURCE: GOOGLE

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Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#46Ul8rBF4XpB4lo0.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#JZxA5jXY4rCwemgZ.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#JZxA5jXY4rCwemgZ.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#46Ul8rBF4XpB4lo0.99
Wednesday
May052010

No Beating Around The (Anheuser) Busch: NFL Brews New Beer Deal

May 4, 2010: Anheuser-Busch has entered into a six-year sponsorship agreement with the NFL naming Bud Light as the "official and exclusive beer sponsor" of the league.

The deal begins with the 2011 season. Financial terms were not revealed, but reports citing industry sources put the figure at about $7 billion over the course of the alliance.

Anheuser-Busch will replace MillerCoors' Coors Light as the NFL's official beer, whose deal began in 2002 and expires after the 2010 season. That deal was reported to be valued at about $3 billion.

"We continue to invest in the things that support our brands, and our efforts to manage costs enable us to seize opportunities like this one,"  Dave Peacock, president of Anheuser-Busch, said in a statement. "We look forward to leveraging this investment to connect our Bud Light brand more deeply with NFL fans."

Anheuser-Busch was the league's official beer from 1988-2001, including several seasons when it co-held the position with Miller, which in 2007 merged with Coors. Anheuser-Busch also has deals with CBS, NBC and Fox, the networks that air the Super Bowl, to be the exclusive beer advertiser through Super Bowl XLVI in 2012.

The NFL deal comes a day after the PGA Tour and Anheuser-Busch extended their marketing partnership by three years. As part of that agreement, Michelob Ultra is the "official Beer of the PGA Tour" and O'Doul's the official non-alcohol brew, both through 2013. Anheuser-Busch has been an official marketing partner of the PGA Tour since 1994.

Anheuser-Busch will again be able to use NFL logos and trademarks in its advertising and marketing. These logos include the NFL shield logo, and marquee events, such as the Draft, Kickoff, Pro Bowl and Super Bowl.

"We look forward to welcoming Anheuser-Busch and the Bud Light brand back to the NFL as an official partner," Steve Bornstein, the NFL's evp-media, said in a statement. "We have appreciated their vast support of our clubs and network partners over the years and we are pleased they will join our stable of sponsors."

MillerCoors said in a statement that after the league deal expires it would still have separate deals with 22 of the NFL's 32 teams.

According to Peacock, the NFL sponsorship adds to Anheuser-Busch's successful total sponsorship lineup, calling it "by far the strongest in its industry."

"The NFL is the biggest, most watched sport in North America, and we are proud for Bud Light, the world's best selling beer, to be the league's official beer sponsor."

"The NFL is the biggest, most watched sport in North America, and we are proud for Bud Light, the world's best selling beer, to be the league's official beer sponsor beginning with the 2011 season," Peacock said in a statement. "This gives Bud Light real ownership of professional football within the beer category, and expands on our existing connections to NFL fans through sponsorship of 28 teams, our continued substantial advertising presence in the regular season and playoff broadcasts, and our Super Bowl advertising exclusivity that has been in place 22 consecutive years."

Anheuser-Busch's Super Bowl ads continually rank among the most-liked and best remembered in post-game marketing surveys. Coors has had a successful run with its "Coaches"  TV spots in which former NFL coaches such as Mike Ditka, Jim Mora and Dennis Green are seen in clips from actual press conferences intercut with a group of Coors drinkers asking faux questions.

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