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What Are You Watching In June 2018?
 
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QUICK HITS

• The NBA London Game 2019 will feature a regular-season game between the Washington Wizards and the New York Knicks in The O2 on Thursday, Jan. 17. Marketing partners include Foot Locker, Gatorade, Nike, SAP and Tissot, with additional partners to be unveiled in the coming months.

• The Denver Broncos home field is getting a temporary name change to Broncos Stadium at Mile High. It had been Sports Authority Field at Mile High, but the national sporting goods retailer, which had been based in Englewood, Col., ceased operations in July 2016. A search for a more permanent naming rights holder is currently underway.

• Per AP Sports: Burger King in Russia ran a promotion on social media offering a lifetime supply of Whoppers to any women who become pregnant by World Cup players. The offer was then deleted, In a statement Wednesday to AP, Burger King said, “We are sorry about the clearly offensive promotion that the team in Russia launched online. (It) does not reflect our brand or our values and we are taking steps to ensure this type of activity does not happen again.”

• The PGA TOUR has signed a deal with Facebook to distribute exclusive Saturday and Sunday live competition coverage, on a free basis, from eight tournaments leading into the FedExCup Playoffs for the 2017-18 season. Airing on Facebook Watch in the U.S., coverage begins at the Travelers Championship on June 23-24. Other events in 2018 include: Quicken Loans National; A Military Tribute at The Greenbrier; John Deere Classic; RBC Canadian Open; World Golf Championships-Bridgestone Invitational; Wyndham Championship; and The Northern Trust.

KEEPING SCORE

MLB has released the leaders by position for the 2018 All-Star Game (as of June 19), with voting sponsored by Camping World. (Voting ends July 5 at 11:59 PM ET.)

American League: 1B José Abreu (Chicago White Sox), 2B José Altuve (Houston Astros), SS Manny Machado (Baltimore Orioles), 3B  José Ramirez (Cleveland Indians); OF Mike Trout (Los Angeles Angels). Aaron Judge (New York Yankees), Mookie Betts (Boston Red Sox); Wilson Ramos (Tampa Bay Rays), Gary Sanchez (New York Yankees); DH Victor Martinez (Detroit Tigers).

National League: 1B Freddie Freeman (Atlanta Braves), 2B Ozhaino Albies (Atlanta Braves), SS Brandon Crawford (San Francisco Giants), 3B Nolan Arenado (Colorado Rockies); OF Matt Kemp (Los Angeles Dodgers), Nick Markakis (Atlanta Braves), Bryce Harper (Washington Nationals); C Wilson Contreras (Chicago Cubs),Buster Posey (San Francisco Giants).

BUY SELL

WEEKEND BOX OFFICE (June 15-17)

1. Incredibles 2 - Disney - $180 M ($231.5M worldwide)
2. Ocean's 8 - Warner Bros. - $19.6M
3. Tag - Warner Bros. - $14.6M
4. Solo: A Star Wars Story - Disney - $9.1M
5. Deadpool 2 - 20th Century Fox - $8.8M
6. Hereditary - A24 - $7M
7. Superfly - Sony - $6.3M
8. Avengers: Infinity War - Disney - $5.3M
9. Adrift - STX Entertainment - $2.1M
10. Book Club - Paramount - $1.9M
11. A Wrinkle In Time - Disney - $1.8M
12. Gotti - Vertical Entertainment - $1.7M

NOTE: Jurassic World: Fallen Kingdom - Universal $173.6M international (opens in U.S. June 22)

SOURCE: COMSCORE.com

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Showtime: Jim Carrey World Cup Ads Below

COLLEGE

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No. 1 Colleges Since '92
Notre Dame Builds Brand
Cancer Drives Home
CFB Title Games '21-24

Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#46Ul8rBF4XpB4lo0.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#JZxA5jXY4rCwemgZ.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#JZxA5jXY4rCwemgZ.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#46Ul8rBF4XpB4lo0.99

Entries in Anheuser-Busch (1)

Wednesday
May052010

No Beating Around The (Anheuser) Busch: NFL Brews New Beer Deal

May 4, 2010: Anheuser-Busch has entered into a six-year sponsorship agreement with the NFL naming Bud Light as the "official and exclusive beer sponsor" of the league.

The deal begins with the 2011 season. Financial terms were not revealed, but reports citing industry sources put the figure at about $7 billion over the course of the alliance.

Anheuser-Busch will replace MillerCoors' Coors Light as the NFL's official beer, whose deal began in 2002 and expires after the 2010 season. That deal was reported to be valued at about $3 billion.

"We continue to invest in the things that support our brands, and our efforts to manage costs enable us to seize opportunities like this one,"  Dave Peacock, president of Anheuser-Busch, said in a statement. "We look forward to leveraging this investment to connect our Bud Light brand more deeply with NFL fans."

Anheuser-Busch was the league's official beer from 1988-2001, including several seasons when it co-held the position with Miller, which in 2007 merged with Coors. Anheuser-Busch also has deals with CBS, NBC and Fox, the networks that air the Super Bowl, to be the exclusive beer advertiser through Super Bowl XLVI in 2012.

The NFL deal comes a day after the PGA Tour and Anheuser-Busch extended their marketing partnership by three years. As part of that agreement, Michelob Ultra is the "official Beer of the PGA Tour" and O'Doul's the official non-alcohol brew, both through 2013. Anheuser-Busch has been an official marketing partner of the PGA Tour since 1994.

Anheuser-Busch will again be able to use NFL logos and trademarks in its advertising and marketing. These logos include the NFL shield logo, and marquee events, such as the Draft, Kickoff, Pro Bowl and Super Bowl.

"We look forward to welcoming Anheuser-Busch and the Bud Light brand back to the NFL as an official partner," Steve Bornstein, the NFL's evp-media, said in a statement. "We have appreciated their vast support of our clubs and network partners over the years and we are pleased they will join our stable of sponsors."

MillerCoors said in a statement that after the league deal expires it would still have separate deals with 22 of the NFL's 32 teams.

According to Peacock, the NFL sponsorship adds to Anheuser-Busch's successful total sponsorship lineup, calling it "by far the strongest in its industry."

"The NFL is the biggest, most watched sport in North America, and we are proud for Bud Light, the world's best selling beer, to be the league's official beer sponsor."

"The NFL is the biggest, most watched sport in North America, and we are proud for Bud Light, the world's best selling beer, to be the league's official beer sponsor beginning with the 2011 season," Peacock said in a statement. "This gives Bud Light real ownership of professional football within the beer category, and expands on our existing connections to NFL fans through sponsorship of 28 teams, our continued substantial advertising presence in the regular season and playoff broadcasts, and our Super Bowl advertising exclusivity that has been in place 22 consecutive years."

Anheuser-Busch's Super Bowl ads continually rank among the most-liked and best remembered in post-game marketing surveys. Coors has had a successful run with its "Coaches"  TV spots in which former NFL coaches such as Mike Ditka, Jim Mora and Dennis Green are seen in clips from actual press conferences intercut with a group of Coors drinkers asking faux questions.

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