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POLL POSITION
Sports Marketer Of The Year 2018

 

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NEWS REAL

• Manchester United has signed a multi-year deal with Marriott International, with multi-platform marketing including access to on-field & player experiences for 120M members of the Marriott BonVoy travel program.

• PepsiCo is acquiring the CytoSport supplements brand from Hormel, which includes the Muscle Milk line.

• MLS Los Angeles Galaxy has signed a deal naming Mescal El Silencio, a specially crafted mezcal label based in Los Angeles, as an official partner for the team and its venue, Dignity Health Sports Park. The alliance, being called the first mescal deal for a pro sports team, includes a Mezcaleria El Silencio bar on the main concourse.

• MLS FC Dallas has signed a pact naming Heineken as the official import beer for the club and Toyota Stadium. The alliance also make Heineken USA a founding partner for the National Soccer Hall of Fame, which recently opened in Toyota Stadium.

• Lisa Borders, who in October resigned from her position as president for the WNBA to become president and CEO for Time’s Up, has now resigned from that position, citing family situations.

KEEPING SCORE

Finalists For The Naismith Memorial Basketball Hall of Fame Class of 2019
Unveiled at NBA All-Star Weekend as finalists from the North American and Women’s committees to be considered for election in 2019:

Players
• Marques Johnson
• Bobby Jones
• Sidney Moncrief
• Jack Sikma
• Ben Wallace
• Chris Webber
• Paul Westphal
Coaches
• Bill Fitch
• Eddie Sutton
Referee
• Hugh Evans

Finalists from the Women’s Screening Committee
Player
• Theresa Weatherspoon
Coaches
• Leta Andrews
• Barbara Stevens

The Class of 2019 will be unveiled during a press conference in Minneapolis at the NCAA Men’s Final Four.

BUY SELL

Weekend Box Office Feb. 15-17
1. Alita: Battle Angel $27.8M
2. The Lego Movie 2: The Second Part $21.2M
3. Isn’t It Romantic $14.2M
4. What Men Want $10.9M
5. Happy Death Day 2U $9.8M
6. Cold Pursuit $6M
7. The Upside $5.6M
8. Glass $3.8M
9. The Prodigy $3.1M
10. Green Book $2.7M
Source: Box Office Mojo

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COLLEGE

BodyArmor Into NCAA
No. 1 Colleges Since '92
Notre Dame Builds Brand
Cancer Drives Home
Men's Hoops Are 'Toxic'

Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#46Ul8rBF4XpB4lo0.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#JZxA5jXY4rCwemgZ.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#JZxA5jXY4rCwemgZ.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#46Ul8rBF4XpB4lo0.99
SUPER BOWL LIII

Tuesday
Jan222019

Lowe’s Signs With NFL, Builds Super Bowl Presence In Home Depot’s Back Yard

By Barry Janoff

January 22, 2019: It appears that even with the Pro Bowl and Super Bowl upcoming, the NFL is never too busy to sign a major marketing deal.

The league said it has signed an alliance naming Lowe’s its official home improvement retail sponsor.

Financial terms of the exclusive, multi-year sponsorship were not shared.

Lowe’s said it would begin activation almost immediately, including multi-media marketing around Super Bowl LIII in Atlanta.

Initial marketing includes such phrases as “Every year counts,” “Gain the home turf advantage” and “Win every season,” each with the tag line, “Do it right, with Lowe’s.”

The NFL last filled this category with The Home Depot in a deal that ran from 2007-09.

The Home Depot, based in Atlanta, has an alliance with Mercedes-Benz Stadium, which will host Super Bowl LIII, including The Home Depot Backyard.

According to The Home Depot, the area is “an 11-acre green space full of unique opportunities for the local community and visitors alike. Our space will draw a broad spectrum of programming for all audiences as well as offer parking and tailgating opportunities on event-days.”

Lowe’s will have a larger presence during next year’s Super Bowl when it becomes presenting sponsor for the Super Bowl Experience interactive and sponsor-laden fan destination, beginning with Super Bowl LIV in February 2020, to be played in Hard Rock Stadium, Miami.

Hyundai, the current presenting sponsor, is ending its alliance with the NFL.

“Many of us experience our biggest NFL moments at home with family and friends,” Jocelyn Wong, CMO for Lowe’s, said via the Mooresville, NC-based company.

“As an official sponsor of the NFL, we will build upon the NFL’s growing popularity and fans’ live viewing habits at home to deepen relationships with customers.”

Lowe’s said its NFL alliance would provide more opportunities to “reach, engage and celebrate with Lowe’s associates and customers.”

“Our partnership with the NFL will be a great source of pride for our more than 300,000 associates, who look forward to being able to share in their passion with fans,” said Wong.

In addition to the Super Bowl, Lowe’s said it would market and activate on a national and local level throughout the year, including such key events as the NFL Draft, NFL Combine and NFL Kickoff, as well as in support of NFL Salute to Service.

According to  Renie Anderson, svp-NFL partnerships, sponsorship and consumer products, ”We’re proud to have Lowe’s join as an cfficial NFL sponsor in the home improvement retail category,

“We look forward to working with the team from Lowe’s and their network of more than 1,700 stores to connect with NFL fans in communities across the United States.”

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