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• Reebok has named Melanie Boulden vp-marketing to lead Reebok’s global marketing strategy and execution. Boulden was most recently svp-global marketing for Crayola. “What’s most exciting is that Reebok today is a brand with a truly inspirational message and purpose,” said Boulden.

• The Kansas City Chiefs and Los Angeles Rams will play in Estadio Azteca, Mexico City, on Monday Night Football, Nov. 19 (8:30 PM ET) on ESPN.

• Jon Gruden’s first game as head coach for the Oakland Raiders in 2018 after spending the past nine seasons as ESPN’s Monday Night Football analyst, will be Sept. 10 on ESPN’s Monday Night Football. This will also be the first Monday Night Football game in Oakland since the opening week of the 2012 NFL season.

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Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#46Ul8rBF4XpB4lo0.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#JZxA5jXY4rCwemgZ.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#JZxA5jXY4rCwemgZ.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#46Ul8rBF4XpB4lo0.99
Saturday
May142016

NFL Deal With YouTube Gives Fans More Current Content, Classic Games, Recaps

By Barry Janoff

May 13, 2016: Stating that "Our fans continue to demonstrate an insatiable appetite for NFL digital video content online," the league has signed a deal that extends and enhances its alliance with YouTube.

The platform has put the "you" into NFL YouTube visitors. Since launching the channel in 2015, the NFL said that its content on YouTube has garnered almost 900 million views.

Financial terms were not disclosed.

As part of the renewal, the NFL said it would for the first time on YouTube make available "some of the most exciting games in NFL history."

Prior to the start of the 2016 season, three of the "most memorable games for each of the 32 clubs in the NFL" will be posted to the NFL's official YouTube channel.

In addition, such NFL content as game highlights will be uploaded to YouTube while games are in progress.

The deal follows an alliance signed last month in which the NFL will stream live Thursday Night Football games on Twitter.

"Our fans continue to demonstrate an insatiable appetite for NFL digital video content online," Hans Schroeder, svp-media strategy, business development and sales for the NFL, said in a statement.

The NFL also said that more NFL content, including game highlights uploaded to YouTube while games are in progress, would be available through Google Search.

People searching for an NFL team would find Google Search results that display official NFL videos along with related news and information, "all delivered to the user in one distinct box at the top of the search results."

Kickoff time and broadcast information for every NFL game will also be prominently displayed in Google Search.

The expanded alliance with YouTube continues the NFL's presence in social media and other online platforms, including a deal last season with Yahoo that saw the Buffalo Bills-Jacksonville Jaguars game stream live from London; and a deal with Twitter to stream live Thursday Night Football games this coming season.

In the Twitter deal, in addition to live-streaming video of NFL action, the NFL said the partnership includes in-game highlights from Thursday Night Football and pre-game Periscope broadcasts from players and teams.

“Twitter is where live events unfold and is the right partner for the NFL as we take the latest step in serving fans around the world live NFL football," Goodell said when the deal was unveiled in April.

“There is a massive amount of NFL-related conversation happening on Twitter during our games and tapping into that audience, in addition to our viewers on broadcast and cable, will ensure Thursday Night Football is seen on an unprecedented number of platforms this season," said Goodell.

As part of the renewal, the NFL said it would for the first time on YouTube make available "some of the most exciting games in NFL history."

The NFL's official YouTube channel would now carry game previews, in-game highlights, post-game recaps and clips featuring news, analysis, fantasy football advice and other select content from NFL Media properties.

"This expansion of our partnership will make it easier than ever for the millions of highly engaged avid and casual fans on YouTube and Google to discover and access an even greater variety of some of the most valuable content in the sports and entertainment business," said Schroeder.

Among the recently posted videos to the NFL YouTube channel are "The Top 10 Cam Newton Moments" to celebrate his 27th birthday; Top 5 players of all time from the San Diego Chargers, Kansas City Chiefs and Denver Broncos, respectively; and highlights of and reaction to the NFL Network's listing of the "Top 100 Players of 2016."

According to Jonathan Zepp, YouTube's head of North America direct content partnerships, "YouTube has always been the home for sports highlights on the internet, and we look forward to giving football fans around the globe access to even more of the content they love."

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