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POLL POSITION
Sports Marketer of the Year
 
pollcode.com free polls
QUICK HITS

• “While these Olympic Games will once again be profitable for NBC Sports Group, they also created major benefits for the rest of our portfolio, including NBC News, NBC Entertainment, Universal theme parks, our many cable networks, and our owned television stations and affiliate partners." — Mark Lazarus, chairman-NBC Broadcasting and Sports

• Winter Games Brand Awareness
Which of the following brands have you seen an ad for in the past two weeks during Winter Olympics?
1. Coca-Cola 45.4
2. Liberty Mutual 25.3
3. Samsung 24.5
4. NBC 23.7
5. Chobani 16.3
6. United 14.4
7. NBCSN 10.9
8. Intel 9.1
9. Dow 3.2
10. Panasonic 2.9
SOURCE YouGov

• This wknd all 30 MLB teams (including players, coaches, managers and umpires) will wear caps to honor before games, with option to wear the caps  in-game. Players will sign caps and auction them to raise money for Broward Education Foundation to benefit the official Victims' Fund.

KEEPING SCORE

Most Exciting Sports Worldwide
1. Athletics (i.e. Olympics) 47% Very/Quite Exciting
2. Tennis 43%
3. Football (soccer) 43%
4. Rugby 41%
5. Gymnastics 36%
6. Boxing 32%
7. Formula 1 32%
8. Swimming 26%
9. Horse Racing 25%
10. Cycling 25%

Most Boring Sports Worldwide
1. Golf 70% Very/Quite Boring
2. U.S. Football 59%
3. Cricket 58%
4. Darts 58%
5. Snooker 57%
6. Basketball 52%
7. Horse Racing 52%
8. Cycling 50%
9. Formula 1 49%
10. Boxing 46%

Poll from YouGov.com

BUY SELL

Top Selling MLS Player Jerseys
1. Miguel Almirón Atlanta United
2. Bastian Schweinsteiger Chicago Fire
3. Josef Martínez Atlanta United
4. Jordan Morris Seattle Sounders
5. David Villa NYCFC
6. Clint Dempsey Seattle Sounders
7. Sebastian Giovinco Toronto FC
8. Kaká Orlando City FC
9. Andrea Pirlo NYCFC
10. Nicolás Lodeiro Seattle Sounders
SOURCE MLS STORE

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MLB: Stoneman Douglas Winter Games Ads Below

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CFB Title Games '21-24
No. 1 Colleges Since '92
NCAA: More Health $$$
Cancer Drives Home
NCAA Reballs Madness

Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#46Ul8rBF4XpB4lo0.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#JZxA5jXY4rCwemgZ.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#JZxA5jXY4rCwemgZ.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#46Ul8rBF4XpB4lo0.99
Tuesday
Mar092010

NFL Makes Call To Verizon Wireless, Disconnects Sprint Nextel Deal

March 9, 2010: The National Football League said it has signed a four-year deal making Verizon Wireless the league's official wireless service sponsor. Financial terms were not disclosed.

Verizon replaces Sprint Nextel as the NFL's wireless provider, which signed a five-year deal in 2005 as the league's first wireless telecom sponsor and literally took the NFL from zero-to-60 in enabling fans to access content via their mobile phones.

The NFL said the partnership with Verizon would "become increasingly rich" as Verizon Wireless launches its 4G network. Verizon said it plans to have 4G available in 25 to 30 markets in 2010 and in "virtually all of its current nationwide 3G footprint by the end of 2013."

The alliance will first be experienced by fans during coverage of the 2010 NFL Draft,  April 22-24, with feeds available over their mobile phones. Verizon Wireless will also launch NFL-themed marketing to coincide with the 2010 season.

Among the programming that will be available during the regular season will be the NFL RedZone channel from the NFL Network, which launched last season and airs live look-ins of every key play and touchdown from Sunday afternoon games; and live streaming of NBC's Sunday Night Football and NFL Network's Thursday Night Football.

In addition, the deal will give fans 24/7 access to the NFL Network. That includes game highlights and an extensive collection of on-demand video featuring analysis and inside access from NFL Network and NFL Films. Other features during the season will be live radio broadcasts of every regular season and playoff game from both home and away teams; access to fantasy information, news, and player and team statistics; and customizable NFL alerts, ringtones and graphics.

During the upcoming draft, Verizon Wireless will offer live 24/7 stream of NFL Network's coverage from Radio City Music Hall in New York, extensive collection of on-demand video of NFL Network analysis. a pick-by-pick Draft tracker updated in real time, and in-depth prospect profiles, blogs and news.

Verizon Wireless also is a sponsor of the U.S. Speedskating Team, has alliances in Nascar, and has naming rights to Verizon Center in Washington, home to the NBA's Wizards, WNBA's Mystics and NHL's Capitals. Verizon, a joint venture between Verizon Communications and Vodafone Group, drew the ire of the U.S. Olympic Committee during the Winter Olympics for running Olympic-themed spots although rival AT&T is the USOC's official telecom partner.

"This is an agreement that has, at its core a mutual desire by both the NFL and Verizon Wireless to provide consumers with what they want on and off the field," John Stratton, evp and CMO for Verizon Wireless, said in a statement.  "For Verizon Wireless, it is NFL content delivered over our 3G network so football fans can extend the excitement of the sport long after the last touchdown of a season.  And the NFL content is customizable in that consumers have options from video to ringtones to alerts; the choice is theirs."

According to Brian Rolapp, the NFL's svp-media strategy, "We are looking forward to working with Verizon Wireless to deliver our fans the most extensive experience on mobile phones. Our fans have an insatiable appetite for football, and we will be able to keep them connected wherever they are on game day but also throughout the year."

Verizon said that additional information on specific phones and associated pricing will be available closer to the start of the NFL season in August.

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