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• NBC’s Sunday Night Football on Nov. 10 became the decade’s (2010-19) only primetime series to average 20 million-plus viewers for 100 different broadcasts. American Ido is second with 69. The Minnesota Vikings’ 28-24 victory over the Dallas Cowboys averaged a Total Audience Delivery of 23.5 million viewers across NBC TV, NBC Sports Digital and NFL Digital platforms.

• CBS Sports said its coverage of the SEC on CBS with No. 2 ranked LSU beating No. 3 ranked Alabama, 46-41, on Nov. 9  “delivered a massive audience, had an average of 16.636 million viewers and scoring a fast national household rating/share of a 9.7/24 . . . the  highest-rated regular-season college football game (excluding Conference Championships) on any network in eight years.

• When the Seattle Sounders defeated Toronto FC, 3-1, to win the MLS title Sunday, 69,274 were in attendance in CenturyLink Field, a record for the franchise.

• Calling it the company’s biggest brand launch in more than a decade, Coca-Cola North America has unveiled Aha sparkling water, eyeing a March 2020 drop at retail. “As the largest and fastest-growing part of the water business, mainstream flavored sparkling water is a segment we know we must double-down on,” Celina Li, vp-water, Coca-Cola North America, said via the company. “Aha is our big-bet brand in this big-bet category.” Full story here.

• Taylor Swift has been named as the headline performer for the Capital One JamFest on April 5 as part of the NCAA March Madness Music Festival. The Men’s Div. I Final Four will be played in Atlanta’s Mercedes-Benz Stadium on April 4 and April 6. Also part of the Music Festival is the AT&T Block Party (April 3) and the Coca-Cola event (April 4).

• Jack Hughes, rookie forward for the NHL’s New Jersey Devils, has signed an endorsement deal with Gatorade. Hughes, the No. 1 overall pick in the 2019 NHL Draft, joins All-Stars Sidney Crosby and Patrick Kane as NHL players on the brand’s roster.

• NBC Sports and adidas have signed a multi-year extension with the All-American Bowl through 2022. Under the partnership, which began in 2011, adidas is the “official apparel company” for the All-American Bowl. The All American Bowl features 100 of the best high school athletes in the nation. NBC will air the annual East vs. West matchup. of the 2020 All-American Bowl Jan.4 in the Alamodome, San Antonio.

POLL POSITION

MLB 2019 Award Finalists

JACKIE ROBINSON ROOKIE OF THE YEAR

Nov. 11 MLB Network (6 PM ET)
AL Finalists: Yordan Alvarez, DH/OF, Houston Astros; Brandon Lowe , 2B/OF, Tampa Bay Rays; John Means, LHP, Baltimore Orioles

NL Finalists: Pete Alonso, 1B, New York Mets; Mike Soroka, RHP, Atlanta Braves; Fernando Tatis Jr., SS, San Diego Padres

MANAGER OF THE YEAR

Nov. 12 MLB Network (6 PM ET)
American League finalists: Rocco Baldelli, Minnesota Twins; Aaron Boone, New York Yankees; Kevin Cash, Tampa Bay Rays

National League finalists: Craig Counsell, Brewers; Mike Shildt, Cardinals; Brian Snitker, Braves

CY YOUNG

Nov. 13 MLB Network (6 PM ET)
AL Finalists: Gerrit Cole, RHP, Houston Astros; Charlie Morton, RHP, Tampa Bay Rays; Justin Verlander, RHP, Houston Astros

NL Finalists: Jacob deGrom, RHP, New York Mets; Hyun-Jin Ryu, LHP, Los Angeles Dodgers; Max Scherzer, RHP, Washington Nationals

MOST VALUABLE PLAYER

Nov. 14 MLB Network (6 PM ET)
AL Finalists: Alex Bregman, 3B, Houston Astros; Marcus Semien, SS, Oakland A’s; Mike Trout, OF, Los Angeles Angels

NL Finalists: Cody Bellinger, OF/1B, Los Angeles Dodgers; Anthony Rendon, 3B, Washington Nationals; Christian Yelich, OF, Milwaukee Brewers

KEEPING SCORE

Topps All-Star Rookie Team 2019

One player at each position plus a DH and pitchers. Topps said each player’s 2020 Topps Series 1 or Series 2 card would include the Rookie Cup trophy logo. Topps has been naming MLB All-Star Rookie teams for 60 years.
• Pete Alonso 1B, New York Mets
• Yordan Alvarez  DH, Houston Astros
• Nick Anderson P, Tampa Bay Rays
• Vladimir Guerrero, Jr. 3B, Toronto Blue Jays
• Keston Hiura 2B, Milwaukee Brewers
• Eloy Jimenez OF, Chicago White Sox
• John Means P, Baltimore Orioles
• Bryan Reynolds OF, Pittsburgh Pirates
• Victor Robles OF, Washington Nationals
• Will Smith C, Los Angeles Dodgers
• Mike Soroka P, Atlanta Braves
• Fernando Tatis Jr.  SS, San Diego Padres

BUY SELL

Weekend Box Office Nov. 8-10
1, Midway $17.5M
2. Doctor Sleep $14.1M
3. Playing With Fire $12.8M
4. Last Christmas $11.6M
5. Terminator: Dark Fate $10.8M
6. Joker $9.2M
7. Maleficent: Mistress Of Evil $8M
8. Harriet $7.2M
9. Zombieland: Double Tap $4.3M
10. Addams Family $4.2M
BoxOfficeMojo.com

SEARCH

NYSportsJournalism.com + Topic Of Requested Search

Ikea: 'Silence The Critics' See More Ads Below

COLLEGE

BodyArmor Into NCAA
No. 1 Colleges Since '92
Notre Dame Builds Brand
Cancer Drives Home
Men's Hoops Are 'Toxic'

Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#46Ul8rBF4XpB4lo0.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#JZxA5jXY4rCwemgZ.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#JZxA5jXY4rCwemgZ.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#46Ul8rBF4XpB4lo0.99
Channel Chasers

NFL Mexico 2019
• Nov. 18 Kansas City  Chiefs vs. Los Angeles Chargers Mexico City Estadio Azteca ESPN (Monday Night Football) 8 PM (ET

NFL Thanksgiving Nov. 28, 2019
• Chicago Bears vs. Detroit Lions Fox 12:30 PM (ET)
• Buffalo Bills vs. Dallas Cowboys CBS 4:30 PM (ET)
• New Orleans Saints vs. Atlanta Falcons NBC 8 PM (ET)

NBA Mexico 2019
• Dec. 12 Dallas Mavericks vs. Detroit Pistons Arena Ciudad de Mexico, Mexico City NBA TV 9 PM (ET)

NBA Christmas Dec. 25, 2019
• Boston Celtics vs. Toronto Raptors ESPN Noon (ET)
• Milwaukee Bucks vs. Philadelphia 76ers ABC 2:30 PM (ET)
• Houston Rockets vs. Godlen State Warriors ABC 5 PM (ET)
• Los Angeles Clippers vs. Los Angeles Lakers ESPN/ABC 8 PM (ET)
• New Orleans Pelicans vs. Denver Nuggets ESPN 10:30 PM

NHL Bridgestone Winter Classic Jan. 1, 2020

• Nashville Predators vs. Dallas Stars Cotton Bowl Stadium, Dallas NBC

Thursday
Jan032019

Almost All In: NFL Names Caesars First League-Wide Official Casino Sponsor

By Barry Janoff

January 3, 2019: In December, the NFL unveiled plans to hold its 2020 Draft in Las Vegas.

Now, the league has taken another major step into the world of Vegas, signing Caesars Entertainment as the first “official casino sponsor of the NFL.”

The multi-year alliance begins during the upcoming post-season, including Super Bowl LIII.

Financial terms were not disclosed.

The deal does not include sports betting, daily fantasy or hotels/resorts, according to the league.

The deal will focus on “Caesars providing unique experiences for NFL fans by using its casino properties, celebrity chefs, premier music artists and a wide range of entertainment elements.”

Under terms of the pact, Caesars will have exclusive right to use NFL trademarks in the U.S. and United Kingdom to “promote Caesars casino properties and activate at key NFL events including the Super Bowl and NFL Draft.”

Caesars, along with other properties on the Las Vegas Strip, will host elements of the 2020 Draft in coordination with the City of Las Vegas.

"We couldn't be more excited to work with one of the world's largest gaming and entertainment companies," Renie Anderson, svp-NFL Partnerships, Sponsorship and Consumer Products, said via the league.

"Combining the NFL with Caesars' expertise in world class entertainment will provide our fans unique experiences both here in the United States and abroad."

Seven NFL clubs have relationships with Caesars Entertainment, including the Atlanta Falcons, Baltimore Ravens, Chicago Bears, Indianapolis Colts, New Orleans Saints, Oakland Raiders (with expanded elements when the franchise moves to Las Vegas for the 2020 season) and Philadelphia Eagles.

These partnerships, along with the new league deal, are for the casino category only and do not include sports betting, daily fantasy or hotels/resorts.

In September, the Dallas Cowboys became the first NFL team with a casino deal, signing a multi-year pact naming WinStar World Casino and Resort as the official casino of the team.

According to Mark Frissora, president and CEO for Caesars Entertainment, "All of us at Caesars Entertainment are thrilled to be the first-ever casino partner of the NFL, the most prominent sports league in North America.

”Combining the league's 180 million fans with our 55 million Total Rewards loyalty program members will expose millions of people to the exclusive and exciting year-round opportunities at our properties."

The NFL is the last of the big four U.S. sports to sign this type of league-wide deal.

The NBA, NHL and MLB all have alliances with MGM Resorts International.

The Supreme Court in May overturned the national law preventing legal betting on sports in individual states, with each state now deciding whether or not to allow the platform.

States that currently allow legal sports betting are Delaware, Mississippi, Nevada, New Jersey, West Virginia, Pennsylvania and Rhode Island, plus limited locations in New Mexico.

Other states have bills waiting to be passed or rejected.

Pro sports leagues in the U.S. are set to receive a potential $4.2 billion boost in annual revenue, not just from the betting but also from such platforms as advertising, data. merchandise and sponsorship, according to the American Gaming Assn.

AGA said the NFL has the potential to take in more than $2 billion.

That would include $1.75 billion in new revenue from increased consumption of the league's products, $573 million in revenue as a result of spending by betting operators and data providers, $451 million from advertising, $92 million in sponsorship revenue and $30 million in data.

According to Washington D.C.-based GamblingCompliance, revenue from legal sports betting alone will reach almost $700 million in 2019, divided about evenly between online and casino take.

The figure is estimated to rise to about $1.8 billion in 2020, the majority from online, followed by casino and a small retail segment.

In 2021, revenue could reach $2.9 billion.

The number will top $4 billion in 2022, with more than half from online, per GamblingCompliance, a leading provider of business intelligence to the global sports betting industry.

In addition, “The U.S. Supreme Court's historic May 14 ruling to overturn a federal ban will create a legal sports wagering market worth between $3.1-$5.2 billion in annual revenue by 2023,” according to a new report from GamblingCompliance.

"After the Supreme Court's ruling, the U.S. sports betting market is set to quickly become one of the largest in the world, surpassing the U.K. and potentially China within five years," James Kilsby, managing director-Americas for GamblingCompliance and co-author of the report (with Daniel Stone), said in a statement.

NFL, MLB, NBA, NHL Eye $4B+ Sports Betting Revenue Boost

NFL Stakes Its Claim In Las Vegas For 2020 Draft

MLB Antes Up With MGM Resorts

NBA Places Its Bets With MGM Resorts

You Bet Your Ice: MGM Resorts Signs Gaming Deal With NHL

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