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NEWS REAL

• Bluberi Gaming has signed a deal with WWE to develop a series of licensed slot games featuring WWE Superstars and Legends. Among those to be featured include John Cena, Triple H, Becky Lynch, Roman Reigns and Ronda Rousey, along with such Legends as Hulk Hogan, “Stone Cold” Steve Austin and Shawn Michaels. The first WWE series of slot games is scheduled to hit casinos October 2020.

• HarperCollins Publishers said it has acquired world rights to Back, the first memoir authored by Tiger Woods. According to Woods, “This book is my definitive story. It’s in my words and expresses my thoughts. It describes how I feel and what’s happened in my life.” A publication date was not given.

• Turner Sports’ eLeague has signed a deal with tech solutions and services provider CDW to “create enhanced fan experiences across eLeague’s properties on TV, digital, social and in-arena.” The alliance also names CDW an “official arena partner” for eLeague and the Rocket League Championship Series. Full story here.

• San Manuel Casino, under the auspices of the San Manuel Band of Mission Indians, has signed a deal to become a Founding Partner for Allegiant Stadium, scheduled to open at the home of the Raiders for the 2020 NFL season when the franchise relocates from Oakland to Las Vegas.

• Halloween this year is Oct. 31, and retailers, marketers and consumers are ready for another season of trick-or-treat. Total spend on Halloween 2019 is expected to reach $8.8 billion according to the National Retail Federation, Washington, DC. Full story here. 

• The Paley Center for Media, NY, will honor the 100th season of the NFL with a new exhibit: "A Century of Football: Celebrating the NFL’s 100th Season," free and open to the public (thru Oct. 27).

POLL POSITION

Rock & Roll Hall of Fame 2020 Nominees

• Pat Benatar
• Dave Matthews Band
• Depeche Mode
• Doobie Brothers
• Whitney Houston
• Judas Priest
• Kraftwerk
• MC5
• Motorhead
• Nine Inch Nails
• Notorious B.I.G.
• Rufus feat. Chaka Khan
• Todd Rundgren
• Soundgarden
• T. Rex
• Thin Lizzy

VOTE HERE

KEEPING SCORE

Most Popular NBA Player Jerseys (based on eBay sales October 2018-October 2019)
1. LeBron James Los Angeles Lakers
2. Stephen Curry Golden State Warriors
3. Kyrie Irving Brooklyn Nets
4. Giannis Antetokounmpo Milwaukee Bucks
5. Kevin Durant Brooklyn Nets
6. Dwyane Wade Miami Heat (retired)
7. Kawhi Leonard Los Angeles Clippers
8. Zion Williamson New Orleans Pelicans
9. Carmelo Anthony (most recently with Houston Rockets)
10. Russell Westbrook Houston Rockets

Most Popular Player Merchandise (based on eBay sales October 2018-October 2019)
1. LeBron James Los Angeles Lakers
2. Stephen Curry Golden State Warriors
3. Kevin Durant Brooklyn Nets
4. Kyrie Irving Brooklyn Nets
5. Giannis Antetokounmpo Milwaukee Bucks
6. Paul George Los Angeles Clippers
7. James Harden Houston Rockets
8. Dwyane Wade Miami Heat (retired)
9. Kawhi Leonard Los Angeles Clippers
10. Russell Westbrook Houston Rockets
SOURCE: STUBHUB.COM

BUY SELL

Weekend Box Office Oct. 11-13
1. Joker $55M
2. Addams Family $30.3M
3. Gemini Man $20.5M
4. Abominable $6.2M
5. Downton Abbey $4.9M
6. Hustlers $3.9M
7. Judy $3.3M
8. It 2 $3.2M
9. Jexi $3.1M
10. Ad Astra $1.9M
BoxOfficeMojo.com

SEARCH

NYSportsJournalism.com + Topic Of Requested Search

KFC: 'Rudy III Wings Sale' See More Ads Below

COLLEGE

BodyArmor Into NCAA
No. 1 Colleges Since '92
Notre Dame Builds Brand
Cancer Drives Home
Men's Hoops Are 'Toxic'

Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#46Ul8rBF4XpB4lo0.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#JZxA5jXY4rCwemgZ.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#JZxA5jXY4rCwemgZ.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#46Ul8rBF4XpB4lo0.99
Channel Chasers

NFL UK 2019
• Oct. 6 Chicago Bears v Oakland Raiders Tottenham Hotspur Stadium
• Oct. 13 Carolina Panthers v Tampa Bay Buccaneers Tottenham Hotspur Stadium
• Oct. 27  Cincinnati Bengals v Los Angeles Rams Wembley Stadium
• Nov. 3 Houston Texans v Jacksonville Jaguars Wembley Stadium

NFL Mexico 2019
• Nov. 18 Kansas City  Chiefs v Los Angeles Chargers Mexico City Estadio Azteca (ESPN Monday Night Football).

Tuesday
Nov292016

NFL Players Get A Foothold On Cause Marketing With ‘My Cleats’ Campaign

By Barry Janoff

Originally Published At MediaPost

November 29, 2016: The NFL, which like most pro sports leagues has strict rules on player uniforms, cleats and on-field attire, this week is bending its own rules for a multitude of good causes.

For all games during Week 13 — beginning with the Dallas Cowboys at the Minnesota Vikings on Thursday Night Football (NBC, NFL Network, Twitter) — some 500 NFL players will be able to wear cleats that they each have designed to support specific charities, events, people and causes, under the umbrella "My Cause, My Cleats" platform.

The focus of respective messaging includes raising awareness about cancer, birth defects, mental health, diabetes, bullying, lack of water in East African communities, pet adoption and improving education to kids nationwide.

The league, NFL Players Assn. and the players worked with NFL partners Nike, adidas and Under Armor to create the plethora of shoes.

"These will be seen on nationally televised games, so it will bring so much attention to so many causes," said Alfred Morris, running back for the Cowboys, whose cleats will support The Salvation Army. "This is the first year we are doing this. Even if you are not involved with a cause, we want people to relate to them and get actively involved."

Following the games, the league said each player would have the opportunity to raise funds for their respective cause by auctioning their cleats at NFL Auction. All of the funds raised will be donated to the designated charities, which must have 501c3 status, according to the NFL.

A "My Cause, My Cleats"-themed TV spot broke this week as part of the NFL’s on-going Football is Family effort, with the tag line, "Every Cleat Tells A Story." It shows wide receiver Brandon Marshall of the New York Jets designing his cleats along with kids from his Project 375 foundation, which focuses on promoting awareness of mental health.

In addition to on-air visuals and mentions during broadcast games, support includes a dedicated Web site, social media and a online player platform in partnership with The Players’ Tribune.

The initiative is a culmination of 18 months of collaborative work between the NFL and its players.

"One of the great NFL traditions is how our players passionately support important causes in their communities and around the globe every year," said NFL commissioner Roger Goodell during a media event.

"They are incredibly creative by nature so we are not surprised how they are seizing the opportunity this week with inspiring expressions of their charitable commitments on their cleats, online and through social media."

Some players have joined together to support a specific cause.

Five players, led by New England Patriots defensive end Chris Long, will wear cleats to support Waterboys, an initiative that sends "desperately needed clean water" to communities in East Africa.
 
Several players will wear Rise to Win gold cleats with the message, "Sideline Racism," to support the Ross Initiative in Sports for Equality, including Mike Evans (Tampa Bay Buccaneers), Tyrann Mathieu (Arizona Cardinals), Derrick Morgan (Tennessee Titans) and Jelani Jenkins (Miami Dolphins).

Among the various individual messages:

• Drew Brees, quarterback for the New Orleans Saints, will be wearing gold cleats featuring Brees Dream, his foundation that works to improve the quality of life for cancer patients and their families.

• Kyle Rudolph, tight end for the Vikings, will don purple cleats to support the kids and families at the University of Minnesota Masonic Children’s Hospital.

• Kirk Cousins, quarterback for the Washington Redskins, will support the International Justice Mission, a non-profit group that works to protect people worldwide from such situations as human trafficking, slavery and sexual assault.

• Kansas City Chiefs safety Eric Berry will use his cleats to focus on his battle with cancer and to help raise awareness for Hodgkin’s Lymphoma.

• Cardinals running back David Johnson is spotlighting his being bullied as a kid and his work with STOMP Out Bullying to help others going through the same experience.

• Carolina Panthers linebacker Thomas Davis is highlighting his Thomas Davis Defending Dreams Foundation.

• Jarvis Landry, wide receiver for the Miami Dolphins, will wear shoes to support the Cystic Fibrosis Foundation.

• Jacksonville Jaguars quarterback Blake Bortles will raise awareness for the Blake Bortles Foundation, which supports kids with intellectual and developmental challenges.

• Von Miller, linebacker for the defending Super Bowl champ Denver Broncos, has “eye charts” on his cleats support Von’s Vision, his non-profit group that gives glasses to children in need.

• The cleats of Vernon Davis, tight end for the Redskins, will draw attention to the Vernon Davis Foundation for the Arts.

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