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What Are You Watching In June 2018?
 
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QUICK HITS

• The NBA London Game 2019 will feature a regular-season game between the Washington Wizards and the New York Knicks in The O2 on Thursday, Jan. 17. Marketing partners include Foot Locker, Gatorade, Nike, SAP and Tissot, with additional partners to be unveiled in the coming months.

• The Denver Broncos home field is getting a temporary name change to Broncos Stadium at Mile High. It had been Sports Authority Field at Mile High, but the national sporting goods retailer, which had been based in Englewood, Col., ceased operations in July 2016. A search for a more permanent naming rights holder is currently underway.

• Per AP Sports: Burger King in Russia ran a promotion on social media offering a lifetime supply of Whoppers to any women who become pregnant by World Cup players. The offer was then deleted, In a statement Wednesday to AP, Burger King said, “We are sorry about the clearly offensive promotion that the team in Russia launched online. (It) does not reflect our brand or our values and we are taking steps to ensure this type of activity does not happen again.”

• The PGA TOUR has signed a deal with Facebook to distribute exclusive Saturday and Sunday live competition coverage, on a free basis, from eight tournaments leading into the FedExCup Playoffs for the 2017-18 season. Airing on Facebook Watch in the U.S., coverage begins at the Travelers Championship on June 23-24. Other events in 2018 include: Quicken Loans National; A Military Tribute at The Greenbrier; John Deere Classic; RBC Canadian Open; World Golf Championships-Bridgestone Invitational; Wyndham Championship; and The Northern Trust.

KEEPING SCORE

MLB has released the leaders by position for the 2018 All-Star Game (as of June 19), with voting sponsored by Camping World. (Voting ends July 5 at 11:59 PM ET.)

American League: 1B José Abreu (Chicago White Sox), 2B José Altuve (Houston Astros), SS Manny Machado (Baltimore Orioles), 3B  José Ramirez (Cleveland Indians); OF Mike Trout (Los Angeles Angels). Aaron Judge (New York Yankees), Mookie Betts (Boston Red Sox); Wilson Ramos (Tampa Bay Rays), Gary Sanchez (New York Yankees); DH Victor Martinez (Detroit Tigers).

National League: 1B Freddie Freeman (Atlanta Braves), 2B Ozhaino Albies (Atlanta Braves), SS Brandon Crawford (San Francisco Giants), 3B Nolan Arenado (Colorado Rockies); OF Matt Kemp (Los Angeles Dodgers), Nick Markakis (Atlanta Braves), Bryce Harper (Washington Nationals); C Wilson Contreras (Chicago Cubs),Buster Posey (San Francisco Giants).

BUY SELL

WEEKEND BOX OFFICE (June 15-17)

1. Incredibles 2 - Disney - $180 M ($231.5M worldwide)
2. Ocean's 8 - Warner Bros. - $19.6M
3. Tag - Warner Bros. - $14.6M
4. Solo: A Star Wars Story - Disney - $9.1M
5. Deadpool 2 - 20th Century Fox - $8.8M
6. Hereditary - A24 - $7M
7. Superfly - Sony - $6.3M
8. Avengers: Infinity War - Disney - $5.3M
9. Adrift - STX Entertainment - $2.1M
10. Book Club - Paramount - $1.9M
11. A Wrinkle In Time - Disney - $1.8M
12. Gotti - Vertical Entertainment - $1.7M

NOTE: Jurassic World: Fallen Kingdom - Universal $173.6M international (opens in U.S. June 22)

SOURCE: COMSCORE.com

SEARCH

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Showtime: Jim Carrey World Cup Ads Below

COLLEGE

Men's Hoops Are 'Toxic'
No. 1 Colleges Since '92
Notre Dame Builds Brand
Cancer Drives Home
CFB Title Games '21-24

Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#46Ul8rBF4XpB4lo0.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#JZxA5jXY4rCwemgZ.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#JZxA5jXY4rCwemgZ.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#46Ul8rBF4XpB4lo0.99
Main
Tuesday
Nov292016

NFL Players Get A Foothold On Cause Marketing With ‘My Cleats’ Campaign

By Barry Janoff

Originally Published At MediaPost

November 29, 2016: The NFL, which like most pro sports leagues has strict rules on player uniforms, cleats and on-field attire, this week is bending its own rules for a multitude of good causes.

For all games during Week 13 — beginning with the Dallas Cowboys at the Minnesota Vikings on Thursday Night Football (NBC, NFL Network, Twitter) — some 500 NFL players will be able to wear cleats that they each have designed to support specific charities, events, people and causes, under the umbrella "My Cause, My Cleats" platform.

The focus of respective messaging includes raising awareness about cancer, birth defects, mental health, diabetes, bullying, lack of water in East African communities, pet adoption and improving education to kids nationwide.

The league, NFL Players Assn. and the players worked with NFL partners Nike, adidas and Under Armor to create the plethora of shoes.

"These will be seen on nationally televised games, so it will bring so much attention to so many causes," said Alfred Morris, running back for the Cowboys, whose cleats will support The Salvation Army. "This is the first year we are doing this. Even if you are not involved with a cause, we want people to relate to them and get actively involved."

Following the games, the league said each player would have the opportunity to raise funds for their respective cause by auctioning their cleats at NFL Auction. All of the funds raised will be donated to the designated charities, which must have 501c3 status, according to the NFL.

A "My Cause, My Cleats"-themed TV spot broke this week as part of the NFL’s on-going Football is Family effort, with the tag line, "Every Cleat Tells A Story." It shows wide receiver Brandon Marshall of the New York Jets designing his cleats along with kids from his Project 375 foundation, which focuses on promoting awareness of mental health.

In addition to on-air visuals and mentions during broadcast games, support includes a dedicated Web site, social media and a online player platform in partnership with The Players’ Tribune.

The initiative is a culmination of 18 months of collaborative work between the NFL and its players.

"One of the great NFL traditions is how our players passionately support important causes in their communities and around the globe every year," said NFL commissioner Roger Goodell during a media event.

"They are incredibly creative by nature so we are not surprised how they are seizing the opportunity this week with inspiring expressions of their charitable commitments on their cleats, online and through social media."

Some players have joined together to support a specific cause.

Five players, led by New England Patriots defensive end Chris Long, will wear cleats to support Waterboys, an initiative that sends "desperately needed clean water" to communities in East Africa.
 
Several players will wear Rise to Win gold cleats with the message, "Sideline Racism," to support the Ross Initiative in Sports for Equality, including Mike Evans (Tampa Bay Buccaneers), Tyrann Mathieu (Arizona Cardinals), Derrick Morgan (Tennessee Titans) and Jelani Jenkins (Miami Dolphins).

Among the various individual messages:

• Drew Brees, quarterback for the New Orleans Saints, will be wearing gold cleats featuring Brees Dream, his foundation that works to improve the quality of life for cancer patients and their families.

• Kyle Rudolph, tight end for the Vikings, will don purple cleats to support the kids and families at the University of Minnesota Masonic Children’s Hospital.

• Kirk Cousins, quarterback for the Washington Redskins, will support the International Justice Mission, a non-profit group that works to protect people worldwide from such situations as human trafficking, slavery and sexual assault.

• Kansas City Chiefs safety Eric Berry will use his cleats to focus on his battle with cancer and to help raise awareness for Hodgkin’s Lymphoma.

• Cardinals running back David Johnson is spotlighting his being bullied as a kid and his work with STOMP Out Bullying to help others going through the same experience.

• Carolina Panthers linebacker Thomas Davis is highlighting his Thomas Davis Defending Dreams Foundation.

• Jarvis Landry, wide receiver for the Miami Dolphins, will wear shoes to support the Cystic Fibrosis Foundation.

• Jacksonville Jaguars quarterback Blake Bortles will raise awareness for the Blake Bortles Foundation, which supports kids with intellectual and developmental challenges.

• Von Miller, linebacker for the defending Super Bowl champ Denver Broncos, has “eye charts” on his cleats support Von’s Vision, his non-profit group that gives glasses to children in need.

• The cleats of Vernon Davis, tight end for the Redskins, will draw attention to the Vernon Davis Foundation for the Arts.

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