SpongeBob SuperPants: NFL, CBS, Nick Plan To Slime Super Bowl 58 In Las Vegas
Tuesday, August 1, 2023 at 07:34PM By Barry Janoff
August 1, 2023: As if having the first Super Bowl in Las Vegas was not high-profile enough, the NFL has now added slime to the equation.
The NFL and CBS Sports said today that Super Bowl LVIII would have a kids-centric presentation on Nickelodeon, marking the first time the Super Bowl will have an alternate telecast on another network.
Super Bowl LVIII will be played in Allegiant Stadium Las Vegas on Feb. 11, 2024, airing on CBS.
"We're thrilled to partner with CBS Sports and Nickelodeon to present the first alternate telecast of the Super Bowl," Hans Schroeder, NFL media evp, said via the league.
“Our previous telecasts on Nickelodeon have been huge hits and created a new and different way to experience an NFL game. We're excited to bring that creativity to Super Bowl 58 and give our fans another way to enjoy one of the world's most popular sporting events.”
Super Bowl LVIII will be CBS Sports’ and Nickelodeon’s second collaboration of the 2023 NFL season.
Nickelodeon will also air the Nickelodeon NFL Nickmas Game on Dec. 25 between the Las Vegas Raiders and Kansas City Chiefs, alongside CBS Sports’ presentation on CBS.
The Super Bowl broadcast will become the third NFL playoff game to air on Nickelodeon, joining wild-card-round games during the 2020 and 2021 seasons.
As with these previous games, Nickelodeon’s presentation of Super Bowl LVIII will include “eye-popping graphics that feature slime-filled end zones or SpongeBob SquarePants between the goal posts on field goal attempts, next-level eye-popping on-field graphics, guest reporters and virtual filters.”
According to CBS and Nickelodeon, the 2020 NFC wild-card-round game between the New Orleans Saints against the Chicago Bears averaged 2.06 million fans on Nickelodeon. Last season's Christmas game between the Denver Broncos and Los Angeles Rams averaged 906,000.
“We are unbelievably proud to partner with CBS Sports and the NFL to bring Nick's personality and unique visual sensibility to the Super Bowl," Brian Robbins, Paramount Pictures and Nickelodeon CEO, said via the company.
"As we've shown with our prior zeitgeist-busting wild card and 'Nickmas' coverage, combining the absolute excitement of NFL action with the creativity that can only come from Nickelodeon's cool POV makes for a must-see event for kids and families everywhere."
CBS, Nick Prep For Playoff Prime Time Slime Time
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