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NEWS REAL
• Jon Hayes, the Cincinnati Bengals TE coach for the last 16 seasons and a NFL TE for the Kansas City Chiefs and Pittsburgh Steelers, has been named head coach and GM XFL St. Louis. Hayes joins Kevin Gilbride (New York), Pep Hamilton (Washington, D.C.), Bob Stoops (Dallas), Marc Trestman (Tampa Bay) and Jim Zorn (Seattle) as XFL head coaches. Los Angeles and Houston head coaches are still to be named.

• MLS and U.S. Soccer have signed a three-year deal with Headspace, which develops meditation and mindfulness apps. Headspace is also creating a personalized training program for each individual athlete on the U.S. Women’s National Team prior to their defense of the FIFA Women’s World Cup this summer in France.

• adidas has unveiled the ”Loop Creation Process,” to produce fully recyclable performance footwear working with Parley for the Oceans using products made from up-cycled marine plastic waste.

FutureCraft Loop is a 100% recyclable performance running shoe which “can be returned to adidas, broken down and reused to create new performance running shoes.” adidas said the first-gen release is a part of adidas' “widest-ever global beta program, ahead of the wider commercial release targeted for Spring-Summer 2021.”

• Per the NFL: “As of earlier this week NFL Network and NFL RedZone are no longer available to AT&T U-Verse subscribers or DTV Now subscribers. While the NFL remains committed to negotiating renewed agreements on fair and equitable terms, AT&T has not been willing to actively engage." 

• Grey Goose vodka has unveiled a global brand platform, “Live Victoriously,” described as “an answer to consumers' demand for more authentic and relatable luxury brands..." TV is led by a 60-second spot that implores people to “Live like  ... you're the special occasion ... every day is your birthday ... your phone doesn't exist ... the world is your stage . . . you crashed your own wedding . . . like you’re worth it.” Spots will air thru June across cable, network primetime and sports programming.

• A significant collection of Jackie Robinson memorabilia is part of the Goldin Auctions 2019 Spring Auction, now through May 11 celebrating the 100th anniversary of the birth of Jackie Robinson, with a portion of the proceeds benefiting the Jackie Robinson Foundation. Full story here.
POLL POSITION

The Naismith Memorial Basketball Hall of Fame Class of 2019

(To be enshrined on Sept. 6 in Springfield, Mass.)

• Al Attles
• Carl Braun
• Charles “Chuck” Cooper
• Vlade Divac
• Bill Fitch
• Bobby Jones
• Sidney Moncrief
• Jack Sikma
• Teresa Weatherspoon
• Paul Westphal
• Tennessee A&I Teams of 1957-1959
• Wayland Baptist Flying Queens of 1948-1982

KEEPING SCORE

Top Ten Most Valuable MLB Franchises
1. New York Yankees $4.6B
2. Los Dodgers $3.3B
3. Boston Red Sox $3.2B
4. Chicago Cubs $3.1B
5. San Francisco Giants $3B
6. New York Mets $2.3B
7. St. Louis Cardinals $2.1B
8. Los Angeles Angels $1.9B
9. Philadelphia Phillies $1.85B
10. Houston Astros $1.77B

Source: FORBES

BUY SELL

Weekend Box Office April 12-14
1. Shazam! $25.1M
2, Little $15.5M
3. Hellboy $12M
4. Pet Seminary $10M
5. Dumbo $9.2M
6. Captain Marvel $8.6M
7. Us $6.9M
8. After $6.2M
9. Missing Link $5.8M
10. The Best of Enemies $2M
Source: Box Office Mojo

SEARCH

NYSportsJournalism.com + Topic Of Requested Search

Notre Dame Cathedral '16 See More Ads Below

 

COLLEGE

BodyArmor Into NCAA
No. 1 Colleges Since '92
Notre Dame Builds Brand
Cancer Drives Home
Men's Hoops Are 'Toxic'

Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#46Ul8rBF4XpB4lo0.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#JZxA5jXY4rCwemgZ.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#JZxA5jXY4rCwemgZ.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#46Ul8rBF4XpB4lo0.99
Channel Chasers

NFL UK 2019
• Oct. 6 Chicago Bears v Oakland Raiders Tottenham Hotspur Stadium
• Oct. 13 Carolina Panthers v Tampa Bay Buccaneers Tottenham Hotspur Stadium
• Oct. 27  Cincinnati Bengals v Los Angeles Rams Wembley Stadium
• Nov. 3 Houston Texans v Jacksonville Jaguars Wembley Stadium

NFL Mexico 2019
• Nov. 18 Kansas City  Chiefs v Los Angeles Chargers Mexico City Estadio Azteca (ESPN Monday Night Football).

Friday
Aug172018

NFL’s Chargers Sign ROKiT As Wireless Partner, Field Naming Rights In StubHub

By Barry Janoff

August 16, 2018: The Los Angeles Chargers are making themselves at home in their temporary stadium, entering the second season in StubHub Center with a significant new partner, telecommunications brand ROKiT, which becomes not only the team’s official wireless partner but also title sponsor of for the renamed ROKiT Field at StubHub Center.

The name will be in effect during Chargers games only and not when permanent residents MLS Los Angeles Galaxy play at home or during concerts and other events.

Financial terms of the multi-year deal were not released.

The Denver Broncos previously had a similar deal when their home stadium was known as Sports Authority Field at Mile High before the national retailer went out of business. This season it will be called Broncos Stadium at Mile High. The Broncos said they are in the process of seeking a new naming rights deal.

ROKiT is part of the ROK Brands group, with U.S. headquarters in Los Angeles, founded by businessman John-Paul DeJoria (John Paul Mitchell Systems, Patron, John Paul Pet) and British entrepreneur Jonathan Kendrick.

As part of the ROKiT Field entitlement, ROKiT branding will be featured on a variety of signage at StubHub Center and on the stadium’s LED video board and ribbon boards.

Beginning with the Chargers’ pre-season opener (Aug. 18), ROKiT will said it would launch a “fully-integrated marketing partnership with a multitude of activation.”

In addition to entitlement of ROKiT Field at StubHub Center, activation plans include supporting community initiatives for active and retired military servicemen and women; and a season-long consumer sweepstakes with the opportunity to win such custom experiences as game day sideline passes, Draft Party attendance and VIP attendance at training camp.

An integrated multi-media program will encompass all Chargers media channels, including broadcast, digital, mobile, social and print.

Under terms of the deal, ROKiT can utilize team marks and player imagery in its role as the team’s official partner.

“We are excited at this unique partnership with telecommunications brand innovator ROKiT, one that brings together two organizations committed to providing the best in experience and service to our fans,” A.G. Spanos, Chargers president of business operations, said in a statement.

“ROKiT Field at StubHub Center will be home to one of the most exciting game day environments in the NFL, and we cannot wait to kick off our home schedule there this Saturday.”

According to ROKiT, as an extension of their shared interest in supporting the community, the Chargers and ROKiT will partner on several military service-related recognition and support initiatives throughout the year.

Efforts will focus on the team’s annual Salute to Service campaign and ROKiT parent brand’s Vets to Vets program, including game day activations, player visits and product donations.

ROK Brands said that its “core mission is based on three fundamental end-user values: connectedness, well-being and security.”

In addition to the Chargers deal, ROKiT also unveiled what it called the “world’s first smart phone complete with the ROK Life services plan, a bundle offering services including a year’s free access to healthcare and discounted pharmaceuticals” as well as reduced international call rates.

“Our aim has always been to save lives and help people protect their families,” said Kendrick.

The Chargers moved into StubHub Center last season after relocating from San Diego.

The team plans to stay until the new stadium they will share with the Los Angeles Rams — under the working title L.A. Stadium and Entertainment District at Hollywood Park, now under construction — opens, which is planned for the 2020 NFL season.

StubHub Center is owned by AEG. StubHub acquired naming rights to the stadium, previously known as Home Depot Center, in 2013 with a six-year deal valued at about $10 million annually, according to industry analysts.

It is located on the campus of California State University, Dominguez Hills in Carson, Calif.

StubHub Center is scheduled to host competitions during the 2028 Summer Games in Los Angeles.

ROK Brands include ROK Mobile, ROK Vision, ROK Drinks (ABK Beer, Real Irish Whiskey, Bogart's Spirits, among others), ROK Water, ROK Stars and ROK Books.

According to Kendrick, “The Chargers continue to be champions for the community, supporting the greater Los Angeles area through a variety of military service-related programs and initiatives.

“Our new partnership will enable ROKiT to build upon these shared values, and introduce fans to a new, easy way to access wireless services and critical life services.”

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