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POLL POSITION
Sports Marketer Of The Year 2018

 

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NEWS REAL

• Manchester United has signed a multi-year deal with Marriott International, with multi-platform marketing including access to on-field & player experiences for 120M members of the Marriott BonVoy travel program.

• PepsiCo is acquiring the CytoSport supplements brand from Hormel, which includes the Muscle Milk line.

• MLS Los Angeles Galaxy has signed a deal naming Mescal El Silencio, a specially crafted mezcal label based in Los Angeles, as an official partner for the team and its venue, Dignity Health Sports Park. The alliance, being called the first mescal deal for a pro sports team, includes a Mezcaleria El Silencio bar on the main concourse.

• MLS FC Dallas has signed a pact naming Heineken as the official import beer for the club and Toyota Stadium. The alliance also make Heineken USA a founding partner for the National Soccer Hall of Fame, which recently opened in Toyota Stadium.

• Lisa Borders, who in October resigned from her position as president for the WNBA to become president and CEO for Time’s Up, has now resigned from that position, citing family situations.

KEEPING SCORE

Finalists For The Naismith Memorial Basketball Hall of Fame Class of 2019
Unveiled at NBA All-Star Weekend as finalists from the North American and Women’s committees to be considered for election in 2019:

Players
• Marques Johnson
• Bobby Jones
• Sidney Moncrief
• Jack Sikma
• Ben Wallace
• Chris Webber
• Paul Westphal
Coaches
• Bill Fitch
• Eddie Sutton
Referee
• Hugh Evans

Finalists from the Women’s Screening Committee
Player
• Theresa Weatherspoon
Coaches
• Leta Andrews
• Barbara Stevens

The Class of 2019 will be unveiled during a press conference in Minneapolis at the NCAA Men’s Final Four.

BUY SELL

Weekend Box Office Feb. 15-17
1. Alita: Battle Angel $27.8M
2. The Lego Movie 2: The Second Part $21.2M
3. Isn’t It Romantic $14.2M
4. What Men Want $10.9M
5. Happy Death Day 2U $9.8M
6. Cold Pursuit $6M
7. The Upside $5.6M
8. Glass $3.8M
9. The Prodigy $3.1M
10. Green Book $2.7M
Source: Box Office Mojo

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NYSportsJournalism.com + Topic Of Requested Search

Bud Reserve: 'Charlize' See More Ads Below

COLLEGE

BodyArmor Into NCAA
No. 1 Colleges Since '92
Notre Dame Builds Brand
Cancer Drives Home
Men's Hoops Are 'Toxic'

Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#46Ul8rBF4XpB4lo0.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#JZxA5jXY4rCwemgZ.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#JZxA5jXY4rCwemgZ.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#46Ul8rBF4XpB4lo0.99
SUPER BOWL LIII

Friday
Aug172018

NFL’s Chargers Sign ROKiT As Wireless Partner, Field Naming Rights In StubHub

By Barry Janoff

August 16, 2018: The Los Angeles Chargers are making themselves at home in their temporary stadium, entering the second season in StubHub Center with a significant new partner, telecommunications brand ROKiT, which becomes not only the team’s official wireless partner but also title sponsor of for the renamed ROKiT Field at StubHub Center.

The name will be in effect during Chargers games only and not when permanent residents MLS Los Angeles Galaxy play at home or during concerts and other events.

Financial terms of the multi-year deal were not released.

The Denver Broncos previously had a similar deal when their home stadium was known as Sports Authority Field at Mile High before the national retailer went out of business. This season it will be called Broncos Stadium at Mile High. The Broncos said they are in the process of seeking a new naming rights deal.

ROKiT is part of the ROK Brands group, with U.S. headquarters in Los Angeles, founded by businessman John-Paul DeJoria (John Paul Mitchell Systems, Patron, John Paul Pet) and British entrepreneur Jonathan Kendrick.

As part of the ROKiT Field entitlement, ROKiT branding will be featured on a variety of signage at StubHub Center and on the stadium’s LED video board and ribbon boards.

Beginning with the Chargers’ pre-season opener (Aug. 18), ROKiT will said it would launch a “fully-integrated marketing partnership with a multitude of activation.”

In addition to entitlement of ROKiT Field at StubHub Center, activation plans include supporting community initiatives for active and retired military servicemen and women; and a season-long consumer sweepstakes with the opportunity to win such custom experiences as game day sideline passes, Draft Party attendance and VIP attendance at training camp.

An integrated multi-media program will encompass all Chargers media channels, including broadcast, digital, mobile, social and print.

Under terms of the deal, ROKiT can utilize team marks and player imagery in its role as the team’s official partner.

“We are excited at this unique partnership with telecommunications brand innovator ROKiT, one that brings together two organizations committed to providing the best in experience and service to our fans,” A.G. Spanos, Chargers president of business operations, said in a statement.

“ROKiT Field at StubHub Center will be home to one of the most exciting game day environments in the NFL, and we cannot wait to kick off our home schedule there this Saturday.”

According to ROKiT, as an extension of their shared interest in supporting the community, the Chargers and ROKiT will partner on several military service-related recognition and support initiatives throughout the year.

Efforts will focus on the team’s annual Salute to Service campaign and ROKiT parent brand’s Vets to Vets program, including game day activations, player visits and product donations.

ROK Brands said that its “core mission is based on three fundamental end-user values: connectedness, well-being and security.”

In addition to the Chargers deal, ROKiT also unveiled what it called the “world’s first smart phone complete with the ROK Life services plan, a bundle offering services including a year’s free access to healthcare and discounted pharmaceuticals” as well as reduced international call rates.

“Our aim has always been to save lives and help people protect their families,” said Kendrick.

The Chargers moved into StubHub Center last season after relocating from San Diego.

The team plans to stay until the new stadium they will share with the Los Angeles Rams — under the working title L.A. Stadium and Entertainment District at Hollywood Park, now under construction — opens, which is planned for the 2020 NFL season.

StubHub Center is owned by AEG. StubHub acquired naming rights to the stadium, previously known as Home Depot Center, in 2013 with a six-year deal valued at about $10 million annually, according to industry analysts.

It is located on the campus of California State University, Dominguez Hills in Carson, Calif.

StubHub Center is scheduled to host competitions during the 2028 Summer Games in Los Angeles.

ROK Brands include ROK Mobile, ROK Vision, ROK Drinks (ABK Beer, Real Irish Whiskey, Bogart's Spirits, among others), ROK Water, ROK Stars and ROK Books.

According to Kendrick, “The Chargers continue to be champions for the community, supporting the greater Los Angeles area through a variety of military service-related programs and initiatives.

“Our new partnership will enable ROKiT to build upon these shared values, and introduce fans to a new, easy way to access wireless services and critical life services.”

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