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NEWS REAL
• Jon Hayes, the Cincinnati Bengals TE coach for the last 16 seasons and a NFL TE for the Kansas City Chiefs and Pittsburgh Steelers, has been named head coach and GM XFL St. Louis. Hayes joins Kevin Gilbride (New York), Pep Hamilton (Washington, D.C.), Bob Stoops (Dallas), Marc Trestman (Tampa Bay) and Jim Zorn (Seattle) as XFL head coaches. Los Angeles and Houston head coaches are still to be named.

• MLS and U.S. Soccer have signed a three-year deal with Headspace, which develops meditation and mindfulness apps. Headspace is also creating a personalized training program for each individual athlete on the U.S. Women’s National Team prior to their defense of the FIFA Women’s World Cup this summer in France.

• adidas has unveiled the ”Loop Creation Process,” to produce fully recyclable performance footwear working with Parley for the Oceans using products made from up-cycled marine plastic waste.

FutureCraft Loop is a 100% recyclable performance running shoe which “can be returned to adidas, broken down and reused to create new performance running shoes.” adidas said the first-gen release is a part of adidas' “widest-ever global beta program, ahead of the wider commercial release targeted for Spring-Summer 2021.”

• Per the NFL: “As of earlier this week NFL Network and NFL RedZone are no longer available to AT&T U-Verse subscribers or DTV Now subscribers. While the NFL remains committed to negotiating renewed agreements on fair and equitable terms, AT&T has not been willing to actively engage." 

• Grey Goose vodka has unveiled a global brand platform, “Live Victoriously,” described as “an answer to consumers' demand for more authentic and relatable luxury brands..." TV is led by a 60-second spot that implores people to “Live like  ... you're the special occasion ... every day is your birthday ... your phone doesn't exist ... the world is your stage . . . you crashed your own wedding . . . like you’re worth it.” Spots will air thru June across cable, network primetime and sports programming.

• A significant collection of Jackie Robinson memorabilia is part of the Goldin Auctions 2019 Spring Auction, now through May 11 celebrating the 100th anniversary of the birth of Jackie Robinson, with a portion of the proceeds benefiting the Jackie Robinson Foundation. Full story here.
POLL POSITION

The Naismith Memorial Basketball Hall of Fame Class of 2019

(To be enshrined on Sept. 6 in Springfield, Mass.)

• Al Attles
• Carl Braun
• Charles “Chuck” Cooper
• Vlade Divac
• Bill Fitch
• Bobby Jones
• Sidney Moncrief
• Jack Sikma
• Teresa Weatherspoon
• Paul Westphal
• Tennessee A&I Teams of 1957-1959
• Wayland Baptist Flying Queens of 1948-1982

KEEPING SCORE

Top Ten Most Valuable MLB Franchises
1. New York Yankees $4.6B
2. Los Dodgers $3.3B
3. Boston Red Sox $3.2B
4. Chicago Cubs $3.1B
5. San Francisco Giants $3B
6. New York Mets $2.3B
7. St. Louis Cardinals $2.1B
8. Los Angeles Angels $1.9B
9. Philadelphia Phillies $1.85B
10. Houston Astros $1.77B

Source: FORBES

BUY SELL

Weekend Box Office April 12-14
1. Shazam! $25.1M
2, Little $15.5M
3. Hellboy $12M
4. Pet Seminary $10M
5. Dumbo $9.2M
6. Captain Marvel $8.6M
7. Us $6.9M
8. After $6.2M
9. Missing Link $5.8M
10. The Best of Enemies $2M
Source: Box Office Mojo

SEARCH

NYSportsJournalism.com + Topic Of Requested Search

Notre Dame Cathedral '16 See More Ads Below

 

COLLEGE

BodyArmor Into NCAA
No. 1 Colleges Since '92
Notre Dame Builds Brand
Cancer Drives Home
Men's Hoops Are 'Toxic'

Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#46Ul8rBF4XpB4lo0.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#JZxA5jXY4rCwemgZ.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#JZxA5jXY4rCwemgZ.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#46Ul8rBF4XpB4lo0.99
Channel Chasers

NFL UK 2019
• Oct. 6 Chicago Bears v Oakland Raiders Tottenham Hotspur Stadium
• Oct. 13 Carolina Panthers v Tampa Bay Buccaneers Tottenham Hotspur Stadium
• Oct. 27  Cincinnati Bengals v Los Angeles Rams Wembley Stadium
• Nov. 3 Houston Texans v Jacksonville Jaguars Wembley Stadium

NFL Mexico 2019
• Nov. 18 Kansas City  Chiefs v Los Angeles Chargers Mexico City Estadio Azteca (ESPN Monday Night Football).

Thursday
Sep062018

Sure Bet: Dallas Cowboys Become First NFL Team To Sign Casino Partnership

By Barry Janoff

September 6, 2018: Calling it the “first of its kind in the NFL,” the Dallas Cowboys have signed a deal naming WinStar World Casino and Resort as the official casino of the team.

The deal follows the Supreme Court ruling in May overturning the Professional and Amateur Sports Protection Act, a ruling passed in 1992 prohibiting most states from authorizing betting on sports.

According to the Cowboys, an amendment just passed by league owners created the opportunity for casinos to obtain official partnerships with NFL teams.

In July, the NBA signed a deal naming MGM Resorts International as the official casino partner for the NBA and the WNBA.

The Cowboys deal was unveiled during a press conference today in Ford Center The Star, the team’s headquarters and practice facility in Frisco, Texas, attended by Cowboys owner, GM and president Jerry Jones and Jack Parkinson, GM of WinStar.

WinStar World Casino is located in Thackerville, OK, about 80 miles north of Dallas, and operated under the auspices of the Chickasaw Nation and Chickasaw Nation Gov. Bill Anoatubby.

Financial terms of the deal were not shared.

“This is a noteworthy day for the Dallas Cowboys, the NFL and certainly for our sport,” Jones said at the media conference. “The NFL has recently made it possible for us to do this partnership. This is the first time a casino has been granted the rights to have a partnership with an NFL team.

“We’re excited about that. We are excited about the future of gaming as it relates to the NFL.”

Jones said that “this is a dynamic that is going to increase interest in our game.”

The alliance allows WinStar to use the Cowboys logos and mark.

To that point, Jones pointed out the already existing tie between the Dallas Cowboys “Star” logo and the WinStar Casino name.

“It fits in a lot of ways. We are going to be a major part of the visibility of what WinStar has to offer.”

Jones said the NFL has been in the process of working through the nationwide recognition of how to approach gaming as far as the league is concerned.

“That is a process that could be months and years in the making. But I am excited that with this deal (the Cowboys) don’t have to wait years or months."

The alliance coincides with the start of the 2018 NFL season and comes a day after the American Gaming Assn. released a study showing that the NFL’s annual revenue “may increase by $2.3 billion a year due to widely available, legal, regulated sports betting,”

“The Dallas Cowboys take great pride in aligning themselves with the best brands in the world,” said Jones. “It is a privilege to stand shoulder to shoulder as partners with such a prominent entertainment brand like WinStar World Casino.”

WinStar sees the partnership going beyond football and sports betting.

“Hundreds of Chickasaws live in the Dallas area and the Dallas Cowboys are a vital part of the community,” Gov. Anoatubby said in a statement,

“While this partnership is a great business deal, that is only one of the reasons we are excited to be involved with the Dallas Cowboys and the Jones family. Jerry Jones is committed to enhancing the quality of life of Arlington youth and others in the community, which aligns closely with our mission to enhance the overall quality of life of the Chickasaw people”

When asked, Parkinson said that he was born in Zimbabwe, adding that he is now officially a Cowboys fan after this new deal.

“The Cowboys definitely cover some ground,” said Jones.

“Everybody knows the (Dallas Cowboys) star,” said Parkinson.

According to the new American Gaming Assn. report, greater fan engagement and viewership due to sports betting could boost the NFL's total annual revenue from media rights, sponsorships, merchandise and ticket sales by 13.4%, producing $1.75 billion in new revenue from increased consumption of the league's products.

Legal sports betting could help the NFL generate an additional $573 million in revenue as a result of spending by betting operators and data providers.

The AGA study projects that gaming operators "may spend $451 million on advertising, which would directly increase the league's rights fees by the same amount." An additional $92 million in sponsorship revenue and $30 million in data is also projected for the league and its teams.

The Cowboys are most valuable sports franchise in the world, valued at $4.8 billion, according to Forbes.

PHOTOS COURTESY DALLAS COWBOYS

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