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POLL POSITION
Sports Marketer of the Year
 
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QUICK HITS

• Naismith Memorial Basketball Hall of Fame Finalists Class of 2018: Ray Allen, Maurice Cheeks, Charles “Lefty” Driesell, Hugh Evans, Grant Hill, Jason Kidd, Steve Nash, Rudy Tomjanovich, Chris Webber, Kim Mulkey, Katie Smith, Tina Thompson, Wayland Baptist University. Class of 2018 will be named during the NCAA Men’s Final Four weekend in San Antonio March 31-April 2.

• Serena Williams, who said her first auto purchase was a while Lincoln Navigator SUV she named “Ginger,” has signed to become an official spokesperson for the brand. A social media-based marketing campaign includes videos of Williams talking about and driving the 2018 Navigator, with ongoing videos to follow. “Partnering with a brand like Navigator comes from a genuine place,” she said in the first video. “Let’s just be honest: Serena Williams needs to be in the new Navigator.”

• The Smashing Pumpkins unveil 'Shiny And Oh So Bright' 36-city tour, their first tour in nearly 20 years, with founding members Billy Corgan, Jimmy Chamberlin, James Iha. Produced by Live Nation.

KEEPING SCORE

Most Exciting Sports Worldwide
1. Athletics (i.e. Olympics) 47% Very/Quite Exciting
2. Tennis 43%
3. Football (soccer) 43%
4. Rugby 41%
5. Gymnastics 36%
6. Boxing 32%
7. Formula 1 32%
8. Swimming 26%
9. Horse Racing 25%
10. Cycling 25%

Most Boring Sports Worldwide
1. Golf 70% Very/Quite Boring
2. U.S. Football 59%
3. Cricket 58%
4. Darts 58%
5. Snooker 57%
6. Basketball 52%
7. Horse Racing 52%
8. Cycling 50%
9. Formula 1 49%
10. Boxing 46%

Poll from YouGov.com

BUY SELL

Most-Watched Winter Olympics in U.S. TV History
1. Lillehammer, 1994* 204 million
2. Vancouver, 2010 190 million
3. Salt Lake City, 2002 187 million
T4. Torino, 2006 184 million
T4. Albertville, 1992 184 million
T4. Nagano, 1998 184 million
* Nancy Kerrigan/Tonya Harding incident

Source NBC Sports

SEARCH

NYSportsJournalism.com + Topic Of Requested Search

State Farm: Getting Older Winter Games Ads Below

COLLEGE

CFB Title Games '21-24
No. 1 Colleges Since '92
NCAA: More Health $$$
Cancer Drives Home
NCAA Reballs Madness

Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#46Ul8rBF4XpB4lo0.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#JZxA5jXY4rCwemgZ.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#JZxA5jXY4rCwemgZ.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#46Ul8rBF4XpB4lo0.99
Monday
Apr192010

NFL's Dolphins VP-M Chris Overholt Named Canadian Olympic Committee CMO

April 19, 2010: Fresh off what has been deemed as a successful display of massive Olympic undertaking, the Canadian Olympic Committee has revamped its executive and marketing departments. The COC said that Jean Dupre has been named as CEO and secretary general and that Chris Overholt was named COO and CMO.

Dupre, who had been director general of Speed Skating Canada, replaces Chris Rudge, who resigned as CEO April 15.

Overholt, a native of Toronto, returns to Canada from the NFL, where since 2006 he had been vp-marketing partnerships and new media for the Miami Dolphins. He recently was involved in the efforts to land a naming rights deal for the Dolphins' home stadium, which was christened Sun Life Stadium just before hosting the 2010 NFL Pro Bowl and Super Bowl XLIV.

Prior to that he spent three years with the NHL's Florida Panthers, and worked with the NBA's Toronto Raptors and NHL's Maple Leaf Sports and Entertainment before leaving Canada in 2003.

"We were looking for two individuals with unique skill sets and a strong passion for sport," Marcel Aubut, the COC's president-elect, said in a statement,. ""The road ahead is challenging, but I am deeply convinced that for this new leadership team, our successes [at the 2010 Winter Olympics in Vancouver] were only the beginning of so much more."

DuPre and Overholt wlll hit the ground running to prepare for the 2012 Summer Games in London, the 2014 Winter Games in Sochi and as part of the group of organizations overseeing the 2015 Pan American Games in Toronto, which will be a major destination for athletes eyeing the 2016 Summer Olympics in Rio de Janeiro.

“Canada has experienced tremendous recent Olympic success in Vancouver and Beijing and the opportunity to play a key leadership role in building upon it is truly an honor," Overholt said in a statement. "The COC has a very clear and inspiring vision upon which we will build great organizational strength, and lasting relationships with all our partners and stakeholders. I’m thankful for this once-in-a-life time opportunity.”

Toronto To Host 2015 Pan Am Games, Prelude To 2016 Summer Olympics

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